Cassidy Runyan Email & Phone Number

San Diego , Ca, Us

San Diego , Ca, Us

San Diego, California, Us

-Responsible for all external vendor relationships; developing integrated marketing plans across internal channels (CRM, Digital, Social, eCom, Events)-Oversee vendors' marketing budget; continually analyzing campaigns to optimize spend and shift funds between channels-Work cross-functionally to define objectives, strategy and deliverables for each vendor's goals as well as overall nutrition goals of the business-Identify and develop new opportunities through customer insights and market research

San Diego, California, Us

Oversee the development, execution and analysis of Petco CRM Marketing campaigns for enterprise and vendor initiatives – including direct mail, email and POS. Work with internal and external teams to implement campaigns that drive retention, optimize performance and deliver results for Petco and partnering vendors.

San Diego, California, Us

• Develop marketing plans surrounding Loyalty campaigns including monthly newsletters, vendor programs and enterprise offers• Execute Loyalty campaigns from start to finish – strategy, messaging, creative, targeting, technical promotion setup, testing, deployment, reporting and optimization• Track and report on performance of campaigns and recommendations to internal and external stakeholders • Support customer experience by managing escalated customer issues• Partner with creative, operations, IT and merchant teams to identify opportunities in driving customer retention• Established internal process to streamline Loyalty initiatives by efficiently tracking support requests from other departments and effectively managing the deliverables calendar

San Diego, Ca, Us

Manage the Registration & Customer Service Department:• Plan and execute registration, packet pickup and customer service for the world's largest running platform• Hire and train new team members; created department manual• Responsible for continuing team member development; provide guidance & supervise team work output• Assist Director with registration platform; setting up events, execute price increases & promotions• Lead, support and delegate departmental projects• Resolve customer inquiries that have been escalated to management level• Proof participant informational & marketing communication• Manage the Check-In area during event weekends; train and assist volunteers, troubleshoot participant questions, direct crowd control, collaborate with Event Management/Expo/Operations Teams as issues arise• Work with Event Management, Operations, Marketing, Sponsorship, Sales, Charity and other departments for pre/post event planning• Collaborate with International partners for events in Mexico, Canada & Europe • Handle Coordinator tasks for multiple events throughout the yearManage the Rock 'n' Roll Marathon Series Heavy Medal program:• Restructured overall medal program within the Rock 'n' Roll Series• Implemented enrollment structure for Heavy Medal Series• Conceptualize, design and produce lineup of 10+ medals per year• Forecast program-wide budget• Develop marketing strategies, e-mail correspondence and social media plans• Creating assets and copy writing for websites, promotional and information e-mails• Head fulfillment process (data, participant communication, distribution, inventory)• Oversee customer service

San Diego, Ca, Us

Coordinated registration for events within the Rock 'n' Roll Marathon Series and other ancillary events:• Respond to participant inquiries (e-mail, telephone, in-person, social media)• Work with Event Management to accurately address the questions and concerns of participants• Prepare paperwork, supplies and signage, and working with the Expo & Event Management teams to plan for events• Travel to events and support Event Management• Post-event wrap up and dealing with issues surfaced from events• Created department checklists and event weekend processes for TriRock Triathlon Series

San Diego, Ca, Us

Provided customer service support for participant calls, general company calls and handled administrative projects at the front desk.

3 year captain and executive board member for the SDSU Women's Club Soccer team. Directed all club activities including managing team finances, roster, and travel. Scheduled all games, tournaments, fundraisers, and team meetings. Recruited players and promoted SDSU Sport Clubs throughout campus. We were the 2006 NIRSA National Champions & 2007 NIRSA National Finalists.

San Diego, Ca, Us

Assisted in event management of annual YachtFest event, compiled advertising summaries, created marketing pieces and distributed event advertisements.