NBC Universal Pictures

NBC Universal Pictures

T-Mobile

VSP

• Tracked advertising and promotional campaign performance; compiled analytics into detailed recaps distributed both internally and to partners• Conducted regular analysis and reporting on community engagement on TheZoeReport.com and all social media channels• Assisted with developing acquisition, branding, and traffic partnerships for TheZoeReport.com; Contributed to affiliate partner relations through content syndication • Directed additional branding and marketing efforts through sweepstakes promotion; Drafted email and online copy; Managed communication and prize distribution to winners

•Oversaw the operation of three lifestyle blogs•Assigned and created native digital content; managed writers alongside upkeep of the editorial calendar•Directed all branding and promotional efforts through management of social media platforms and outreach to potential influencers

• Worked with the Affiliate Partnerships team to assist with client relationships and management of all partners; Managed affiliate brand inclusions in editorial content• Wrote and scheduled social posts which drove traffic to online sites and boutiques• Analyzed weekly & monthly affiliate sales numbers across 7 networks (Linkshare, CJ, Pepperjam, Amazon, Shareasale, Impact Radius, Affiliate Window)• Handled E-commerce boutique curation and management: wrote copy, pulled high-res images, tagged products and followed up with partners

Produced editorial and social content for the Arts & Culture section of Neon Tommy, USC Annenberg's major student-run online publication. Created unique stories for print, television, and radio platforms.