Cassidy Boatright Email & Phone Number

Pasadena, CA, US

Los Angeles, California, United States

• Spearheads strategic marketing campaigns that meaningfully shape brand development and increased ROI for Foursquare Disaster Relief fundraising efforts.
• Liaison and key contact for cross-functional teams in developing and executing comprehensive communication strategies.
• Collaborates with internal and external stakeholders to spearhead brand strategy projects, leading to measurable increase in brand-awareness and success of initiatives.
• Serves as the lead Creative Director, developing comprehensive creative briefs, and collaborates with the executive team to refine all aspects of campaign development, resource allocation, and implementation.

Los Angeles, California, United States

• Mentored and managed Creative Team of 7+ people, including workflows, project timelines, and deliverables for national marketing campaigns.
• Provided creative direction and strategy development based on data-driven insights, overseeing feedback, approvals, and collaboration for campaign assets.
• Assigned incoming projects, aligning scope of work with experience of team members.
• Oversaw creation of all design, copy, styling, and film editing.
• Re-developed company branding and website with graphic designers, UI/UX designers, and web developers, overseeing all assets, site flow, and quality assurance assessments.

Los Angeles, California, United States

• Worked closely with Creative Director to develop integrated marketing strategies.
• Spearheaded new and forward-thinking brand initiatives for company.
• Directed social media and email campaign content schedules, and executed all asset creation, platform management, and analytics reporting.

• Brand identity development, digital and print applied design, web layout design (including Squarespace with e-commerce integration), and digital workshop presentation design.
• I specialize in partnering with clients to narrate the story of their brand or project through impactful visual storytelling.
• I prioritize gaining a profound understanding of my clients' visions for their brands or projects to create visuals that authentically represent their essence.

Fontana, CA

• Creative ideation and execution for specialized projects, such as the development of brand identity for Water of Life College, Impact Women's Conference, young adult ministry brand identity, and the church's Australian.
• Custom design and physical production for large print projects, including kids and youth event stage sets. Proficient operation of large-scale printer for custom banners, signage, etc.
• Creation of weekly design assets for print, web, and social media platforms.
• Independently managed and executed all projects, including collaboration with each department for creative discovery meetings, follow-ups, approvals, and execution of all design assets.

Greater Los Angeles Area

• Facilitated creative reviews for the Sr. Creative Director to gather feedback and optimize digital campaigns.
• Managed asset development with external creative partners and content creators in digital brand partnerships including brands like Aerie, Alaska Airlines, UGG, and more.
• In-house graphic designer and copywriter for all social media content.
• Developed and maintained a rigorous daily content calendar for Darling's social channels, designing original content to promote current magazine issue and relevant brand-focused material for Darling's online audience.
• Built roster of 200+ photographers to contribute to Darling’s blog visuals database.

Greater Los Angeles Area

Managed and curated all images on darlingmagazine.org, created various graphic designs for Darling's website and social media for quick turnaround projects, managed several corporate email inboxes, assisted at events and photoshoots, and provided general assistance to the Online Managing Editor and General Manager.

San Dimas, CA

• Developed visual brand identity for the Associated Student Body Department, with branding implemented school-wide across campus marketing materials by the Admissions and Academics departments.
• Developed content for and maintained the LPC mobile app.
• Designed t-shirts and merchandise based on yearly themes.
• Created advertising materials for all student body events.
• Developed marketing assets (including design, photo, video, and social media) for yearly themes.
• Produced multiple photo and video shoots utilizing student talent.

Redlands, CA

Concord, California