Cassidy Frank Email & Phone Number

• Lead digital marketing contact, director of content, and manager of social media for the dance music duo Black Caviar.
• Create a weekly schedule of posts across three major platforms that is presented to the artist for approval and input along with requests for necessary content.
• Assist in the planning and execution of creative initiatives, both digital and in-person at events, to promote Black Caviar while developing their brand and image.
• Responsible for the planning and execution of marketing deals for festivals and large scale events including Ultra Music Festival, Elements Lakewood, Mad Decent Block Party Festival, local shows with Live Nation, as.
• Coordinate artist ads (after obtaining advertiser access) and giveaways with artists’ management and agencies.
• Responsible for interviewing, training, and managing the company’s team of 4 marketing interns.

• Implemented marketing strategies to promote club shows, concerts, and festivals using a combination of organic and paid social media content for up to 15 events per week hosted in major cities across the mid-west and.
• Planned, drafted, and scheduled posts consistent with a specified artist or event's brand voice and image.
• Designed and executed social media campaigns with various goals including driving event awareness, audience engagement, and ticket sales. Example: The AWAKE suicide prevention Instagram campaign with Illenium featured.

• Weekly club event marketing and promotion - including: Email newsletter, street teams/flyers, and event calendar creation.
• DJ + Music Production School marketing - including: Email newsletter, social media channels, and lead execution.
• Event preparation – including: Artist hospitality, inventory check, and equipment delivery coordination.

• Commercialized and rebranded existing social media accounts.
• Increased sales revenue by creating an online sales model using promotional campaigns on social media channels.
• Designed and created digital promotional content for live events including music festivals and pop-up road shows.

• Management and preparation for live painting events including music festivals, concerts, corporate banquets and parties.
• Assisted in scheduling, logistics, and promotions for national and international live events.

New York, NY, US

• Provided detailed research on potential investments to a Wealth Management Advisor.
• Studied investment strategies that would later be applied for personal use.

Ran analysis and pro forma spreadsheets for prospective real estate developments. Observed daily tasks and documents pertaining to current development projects at the time.

Bachelor Of Science, Business Administration

High School Diploma