Cassidy Gallagher Email & Phone Number

Little Rock, Arkansas, United States

-Oversee strategy, content creation, plan development and deliverables including paid campaigns, organic social plans, influencers, and brand activations for state and regional travel/tourism and lottery accounts-Work with digital and creative teams to implement a cohesive multilevel brand strategy-Analyze data to provide actionable insights for future plans and strategies-Provide strategic direction and feedback to designers and writers-Develop social media content strategies and briefs for new and existing clients

Little Rock, Arkansas, United States

Bentonville, Arkansas, United States

-Establish the category strategy and drive profitable growth to impact the customer experience-Build partnerships with suppliers and vendors-Make decisions about replenishment, supply chain, manufacturers, store operations, planning, assortment, layouts, budgets, modular, and pricing-Work with Product Development teams to design, develop and launch products with Private Brands

Fayetteville, Arkansas

-Managed the marketing launch plan and successfully planned and executed the opening of the property-Implemented brand-level marketing initiatives at the property level-Drove traffic to the hotel and on-site dining through marketing plans inclusive of advertising, email campaigns, local events, programming and sponsorships-Developed and created relationships with local businesses for partnership opportunities and activations-Created and updated property marketing calendars each month-Managed social media accounts for the property-Collected and created content, drafted content calendars on Sprout Social and interacted with the community on social platforms to drive followers and engagement

Bentonville, Arkansas

-Produced photography shoots for Mainstays, Pioneer Woman, Better Homes and Gardens, private brands packaging and Walmart Dot Com while serving as a liaison between agency and Walmart clients and suppliers-Ensured resources were in place to meet targets, coordinated directly with the crew to meet production deadlines-Participated in pre-production meetings to provide creative direction for photography, styling and props-Developed, organized and maintained shot lists-Cast models based on creative direction-Maintained a continuous knowledge of project status to identify potential issues and/or opportunities within or related to the project-Created and sent out estimates and invoices to Walmart suppliers using NetSuite-Ensured that all processes and procedures were completed, quality standards were met, and that projects were profitable

Fayetteville, Arkansas Area

Fayetteville, Arkansas Area

-Find, pitch, and write stories using broadcast style-Shoot video, capture clean audio, and utilize interview skills to create packages for newscasts-Edit packages using Adobe Premiere Pro to ensure stories are clean and prepared for the show-Report stories live on air and live-wrap packages-Communicate with producers effectively in order to meet deadlines 100% of the time and update producers regarding story content-Write web copy to accompany stories in AP style-Present several news stories in an individualized, personalized manner for multiple social media platforms (Facebook, Twitter, Instagram)-Run teleprompter, cameras, audio, or Skype during nightly newscast

Fayetteville, Arkansas Area

-Attended production meetings-Shadowed reporters on daily assignments-Experienced every day operations inside of a newsroom

Fayetteville, Arkansas Area

-Assisted on ESPN, SEC Network, and SEC Network+ Linear shows.-Video/shading Operator: Made sure all cameras were colored correctly and set to the proper exposure level by white balancing and setting the proper iris. Also controlled all robotic cameras around the venues.-Time Out Coordinator: Communicated with the ESPN streaming provider (Verizon) who takes the show into commercial. Listened to the director and then counted Verizon into the break. Then counted the director back into the broadcast at the end of the commercial.