Cassidy Goodfellow Email & Phone Number

Canada

Mississauga, Ontario, Canada

Toronto, Ontario, Canada

• Small and large business development – successfully manage and excel in increasing Eastern Canada sales over multiple seasons
• Educate partners on our brand– enabling them to have better sell-thru results
• Oversight of entire sales cycle from prospecting new clients to close, while at the same time managing existing accounts
• Liaison with EMU Australia merchandising team with product feedback and long-range product needs
• Build events and marketing initiatives to drive sales and motivate retailers
• Analyze competitors with regards to pricing and products

Mississauga

• Collaborate with brand leadership, key account partners and all major shareholders through strategic planning processes and multi-channel marketing campaign launches.
• Drive and deliver go-to-market timelines for relevant wholesale account campaigns
• Build budget recommendations for wholesale account partners
• Oversee all artwork and creative development in implantation of brand strategies (POS, digital, in-store, etc)
• Build close partnerships with all cross functional teams related to key account partners and ensure relevant insights are cascaded to key stakeholders
• Developed, managed and led the execution of 20+ national tradeshows and events annually across the Canadian marketplace.

Mississauga

• Special events coordinator to seamlessly execute all sales and brand shows/events (i.e liaising with Brand Directors, managing budgets, coordinating logistics).
• Responsible for developing and quarterbacking with internal and external resources on all graphic, social and promotional initiatives for e-commerce brands.
• Developed, and delivered against of all POS, POP and trade marketing initiatives for all Trend Marketing brands.Miscellaneous
• Provided administrative support to ownership & brand executive teams.
• Facilitated and executed against all sample needs.
• Primary contact for PR agencies, brand influencers, and any and all external brand resources.

Toronto, Canada Area

• Managed all social media profiles.
• Created all digital consumer packages (i.e. information on body type, preferred styles, colour palette, etc.).
• Provided administrative support to ownership.

Cardiff, United Kingdom

• Provide administrative support to buying team.
• Research and analyze competitive market place (i.e fabrication, design, styles, trends) and recommend action steps.
• Primary contact for PR agencies, and brand influencers.
• Facilitated and executed against all sample needs.

Nottingham, United Kingdom

• Ensure high levels of customer satisfaction through excellent sales service.
• Assess customers needs and provide assistance and information on product features.
• Welcome customers to the store and answer their queries.
• Follow and achieve department’s sales goals on a monthly, quarterly and yearly basis.
• “Go the extra mile” to drive sales.

Business, Art And Design

Courses which include; SEO and Paid Search, Adobe Photoshop 1

Introduction To Web Development (Part-Time, Continuing Education)

Honors Degree, International Business

Activities and Societies: NTU Fashion Society

Advanced Diploma, Fashion Arts

Activities and Societies: Humber Dance Squad , Editor and Chief Humber Infuse Magazine