Cassidy Johnston Email & Phone Number

California, United States

Remote

- Orchestrated intricate administrative responsibilities on behalf of the CEO, encompassing meticulous scheduling, strategic CRM data entry, and creation of SOPs- Built CRM database and entry process for cross-functional teams and executives- Team up with co-founders to discuss and prioritize strategic business plans. Assist co-founders with strategic business decisions by researching, analyzing data, and conducting stakeholder interviews to inform recommendations and creative problem-solving- Identify areas of operational improvement across the company by working closely with staff to have a holistic understanding of projects and tasks. Communicate these opportunities to the co-founders and advocate for improvements, resulting in stronger employee satisfaction- Stay on top of industry news and pinpoint opportunities for sales, marketing, or business strategy to further goals depending on trending topics or gaps in the industry

Through my business, Social Good Media, I help startup founders get organized and productive. I help with organizational processes, marketing, content creation, and event production.

Portland, Oregon, United States

-Established the brand's archetype, voice & tone, and social media strategy-Implemented a paid media strategy across Facebook and Instagram that drove a 44% increase of website users, with an average of 4.68 pages per session (Black Friday campaign Oct 31-Dec 1st 2021)-Strategized and wrote key sales materials and one-pagers-Wrote all organic Instagram content, increasing followers by 69%-Wrote multi-channel content pieces to increase SEO and drive traffic to the site-Produced major branded event which grew brand awareness and drove key customer relationships

Portland, Oregon

-Owned and defined strategies for the yearly marketing budget-Managed and implemented annual nonprofit event strategy and thought-leader sponsorship strategy-Analyzed and reported on ROAS to nonprofit leadership-Provided strategic support on nonprofit operations, strategic plan, and DEIJ strategy-Rewrote, redesigned and implemented new website resulting in a reduced bounce rate of more than 90%-Built fundraising campaigns from scratch, resulting in a 400% increase in donors-Built marketing CRM (Hubspot) to track & retain donors- Partnered with third-party vendors to ensure correct and timely deliverables- Developed detailed event Run of Shows to ensure event program alignment across teams- Created value-focused content strategies and event agendas alongside stakeholders and speakers- Utilized software to efficiently and accurately manage event details- Reported on event KPIs to leadership; optimized strategies to meet or exceed goals

Portland, Oregon Area

As Marketing Manager for BREWVANA it was my responsibility to strategically create marketing materials ranging from sale sheets, monthly newsletters, and organic social media content. To help increase SEO and our organic ranking on Google I strategized and wrote multiple landing pages with specific keywords and built campaigns around these pages. In this role I also grew critical partnerships with community businesses and key stakeholders across the beer industry to increase sales. Results: 15% web traffic increase6% social media follower growth in two months50% increase in newsletter clicks

Portland, Oregon Area

As a contracted project manager I worked closely with a designer, art director, architect, vendors, suppliers, volunteers and our board of directors to successfully implement the construction of the nonprofit's theater remodel. During this period I created and managed timelines from design to construction and ensured that projects were being completed on time. Through volunteer management and engagement I was able to successfully utilize our volunteers to drive the construction forward without incurring further costs.

Portland, Oregon

As Brand Manager I cultivated relationships, built integrated communication plans, used consumer research to create project roadmaps, tactics and recaps with recommendations for future campaigns. Keeping my client's business goals top of mind I ensured strong creative work was concepted. I have experience in retail fashion brands, financial institutions, cyber insurance and industry leading B2B technology.Key Duties and Accomplishments:-Built annual strategic marketing plans for million dollar brands-Managed 25-40 simultaneous project timelines and budgets-Strategized and executed large-scale seasonal events for SOREL-Coordinated with outside vendors, graphic designers, project teams, and clients-Presented to key stakeholders on a weekly basis-Managed campaign budgets and client billing -Curated client relationships to gain trust and deepen business partnership

Portland, Oregon

As Assistant Brand Manager I had the opportunity to assist in leading large paid media campaigns, strategize direct response campaigns, and learn from seasoned account manager’s on best practices for client communications, internal processes, strategy, and more. As Assistant Brand Manager I became lead on two accounts, raised one my creative retainers by 55%, streamlined our client briefs, championed a new quarterly process to better integrate departments and help simplify the approval process.

Portland

As SM coordinator I strategized content for all social media channels, attended Housing events and programs to post live content, and tracked and reported social media impressions and engagements. Results: 200% increase to post reach; 13% increase in likes over a years time.

University Of Oregon, School Of Journalism And Communication

Working directly under the public relations manager to help organize and set upfundraising events. Writing a social media plan for Facebook, Instagram,Twitter and LinkedIn groups to better connect SOJC alumni and students toevents and opportunities. Creating an introduction video compilation to thegraduate school to be played at all orientations.Key Duties and Accomplishments:-Successfully managed alumni fundraising events-Built strategic social media calendars and activations-Compiled and edited student showcase videos-Managed project and print timelines

Portland

Efficiently processing adoptions while providing a high level of customer service and having a wide knowledge base about cats and dogs. Caring for, walking, and showing particular animals to interested customers while representing OHS.

Portland, Oregon Area

During my role as Front Desk Associate for University and Residence Life at Portland State I quickly and efficiently answered phone calls, responded to emails from both students and parents, and spoke with visitors to office about all that Housing had to offer. I did this while maintaining a professional and confident attitude and motivating my coworkers with a high degree of positivity.

As Creative Director I work with a small team of creatives to create content for American Marketing Association's advertising needs and our student group clients. I get the honor to work with a small group of creatives that have so much talent in their passion, including copy and graphic design. I also work closely with the President, Events Coordinator and Accounts Director of American Marketing Association to conceptualize marketing needs for our student group clients and AMA's needs.

Portland State