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I launched my first business in 1997 developing mobile software for the PalmPilot and other first generation mobile devices. Handmark acquired my company in 2000 and together we built a leading mobile software publishing and advertising business. Handmark was acquired by Sprint in 2013.I've since started a handful of successful ventures, each building deep expertise in software design, development, monetization, business development, ecommerce as well as search engine and social marketing.I strike the balance between business, technology and marketing. I can define an online business strategy then execute the development, marketing, sales, business development and monetization.
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Founder, CeoTexas MarimbasSouthlake, Tx, Us -
Founder, CeoDrone Pilots Media Mar 2015 - PresentSouthlake, Tx, UsDrone Pilots Media operates the leading online communities for drone enthusiasts with over 3 million unique visitors every year. -
Founder, CeoTexas Marimbas Oct 2017 - PresentGrapevine, Texas, UsTexas Marimbas is the fastest-growing practice marimba rental service in Texas. We offer the lowest rental prices, simple signup, and free delivery in the Dallas/Fort Worth and Houston Metro areas. -
FounderLakehub Llc | Lake Lifestyles Media Company Jan 2008 - Jan 2020Lakehub is the largest network of online communities for Texas and Oklahoma recreation lakes. I sold Lakehub in January of 2020 to focus on my other businesses. -
V.P. Handmark Mobile App StudiosHandmark Jan 2008 - Aug 2012V.P. and G.M. of the Handmark mobile application studio responsible for design, development, distribution, marketing and sales for industry-leading mobile applications for iPhone, iPad, Android, Blackberry and Windows Mobile. Built a profitable business creating mobile software for leading consumer brands such as Zagat and Oxford University Press.
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V.P. EngineeringHandmark Oct 2000 - Dec 2007Handmark and offered me the opportunity to lead a wide variety of teams and iniatives. As the first technical employee for Handmark I was intially responsible for the design and development of all mobile software including Monopoly, Scrabble and Tetris for Palm OS and Windows Mobile. As a bootstrapped startup, I built these titles on a low 5-figure development budget and they became among the most profitable titles in the history of the company.Along with mobile software product management, I concurrently managed the design, development, marketing and revenue growth for Handmark.com and ecommerce engine. I led the innovation for ecommerce as the first mobile software company to offer subscription and direct carrier billing for smartphone software. Under my leadership the online revenue grew from nothing to millions per year.In 2003, I joined a 3-person team to design and implement a prototype for Pocket Express, the first on-device smartphone client to aggregate news, weather, sports, maps, movie showtimes and more. I assisted in the design and managed the server development and server infrastucture buildout for initial Pocket Express services. Pocket Express was eventually pre-installed on tens-of-millions of smartphone devices.Over a 9 year period, I was responsible for the hiring, management, mentoring and appraisals of over 80 employees. As the only executive team member in the Dallas office I was also responsible for the office lease, build out, furniture, telecommunications, networks, information technology, utilities and sometimes stocking the refridgerator with sodas.
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Manager Of User Interface DesignLevel 3 Communication May 1998 - Oct 2000Broomfield, Colorado, UsLead the development and implementation of user interface design standards for internal systems at Level 3 Communications. Created and managed usability lab, usbility testing and usability design presentations. -
Founder & CeoMobile Generation Software Jul 1997 - Oct 2000Founded in 1997, Mobile Generation Software was a pioneer in the mobile software industry with the launch of a software line for the Palm OS, including the Pilot, PalmPilot, Palm and Handspring devices. I launched the business and managed all the product design, development, marketing, web site design, ecommerce, customer support and accounting.Mobile Generation Software was aquired by Handmark in October of 2000.
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Sr Development EngineerSprint 1994 - 1998Overland Park, Kansas, Us
Cassidy Lackey Skills
Cassidy Lackey Education Details
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Baylor UniversityComputer Science -
Ventura College
Frequently Asked Questions about Cassidy Lackey
What company does Cassidy Lackey work for?
Cassidy Lackey works for Texas Marimbas
What is Cassidy Lackey's role at the current company?
Cassidy Lackey's current role is Founder, CEO.
What is Cassidy Lackey's email address?
Cassidy Lackey's email address is ca****@****ts.zone
What is Cassidy Lackey's direct phone number?
Cassidy Lackey's direct phone number is +181793*****
What schools did Cassidy Lackey attend?
Cassidy Lackey attended Baylor University, Ventura College.
What skills is Cassidy Lackey known for?
Cassidy Lackey has skills like Mobile Applications, Mobile Devices, Start Ups, E Commerce, Entrepreneurship, Business Development, Iphone, Social Media Marketing, Android, Mobile Technology, Strategic Partnerships, Mobile Commerce.
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