Cassidy Carson Email & Phone Number

Texas, United States

• Work across digital, content and marketing teams to execute campaigns for RCA artists• Assist in the creation of content strategies and social media calendars• Maintain digital logistics including link maintenance, YouTube optimizations, artists’ email marketing and more• Gather and collate information to provide senior management with reports, inclusive of ongoing strategy and placement• Participate in marketing discussion and project/label/artist brainstorms• Stay up to date on the latest online trends and social media platforms in order to create innovative and competitive rollout plans

• Supported Digital Strategy / Marketing team to edit and render engaging video content for social / online platforms• Followed emerging social trends in real time and flagged opportunities to capitalize on thesetrends quickly with compelling content• Specialized in creating short-form video content that is authentic to individual platforms• Ideated and created compelling content for social platforms around single, album, music video releases and other initiatives• Researched and presented best practices for content optimization• Created animated cover art, GIF stickers, Interactive AR Lenses / Filters, and other artist specific content

New York, New York, United States

• Collaborated with Columbias’ Digital Production team to ideate and create digital content to promoteartists on Columbia Records’ social channels• Created digital assets for artists’ websites and social media channels, including animated artwork, 3Dassets and animations, video clips, gifs, social banners, as well as prototyped real-time AR IG filters• Produced and edit Call-to-Action trailers and ads in Adobe Premiere for artists’ new singles• Created a 3D bible asset used for Fivio Foreign's debut album, B.I.B.L.E, campaign• Aided in animating the 3D announcement for 24kGoldn’s 2022 Roblox concert• Built the Harry’s House AR lens for Harry Styles HQ’s IG and TikTok

• Conducted market research on new and innovative marketing campaigns within the music industry to drive actionable insights regarding new technology and audience trends• Managed master departmental and company documents for Columbia’s active roster of over 50 artists• Compiled meeting notes and kept feedback organized• Created digital assets including gifs, placards, and more for Columbia Records’ events• Researched, ideated, and presented a seven week Miley Cyrus headlining experientialevent idea for Sony Music Entertainment’s Summer 2021 Intern Showcase

• Researched industry and consumer trends to develop and implement social media strategy• Produced and edited steady stream of relevant and impactful video content• Planned and posted pre-approved social media content across owned social accounts• Conducted reports on the performance of campaigns using LinkedIn and Instagram Analytics

• Designed 10+ pitch and sponsor decks to develop a look consistent with SignalPath’s brand and aid in the company’s recruiting initiatives• Created a one minute animation and a corresponding email template for a digital marketing campaign to increase company exposure and support SignalPath’s brand presence

• Learned and became adept in tutoring certain subjects, such as Maya and American Sign Language on a conversational level• Design curriculum and learning programs to aid and empower student athletes in learning Maya and ASL

Dallas

• Managed the receptionist area while greeting visitors and responding to telephone and in-person requests• Oversaw the booking of all client appointments for 15+ stylists• Developed a client experience that created customer loyalty and increased store revenue

Frisco, Texas

• Researched, analyzed, and adopted the attitudes of my team’s assigned countries• Accurately presented the contributions of what my team’s assigned country would provide to help solve current international challenges at the Model United Nations New York conference• Supervised and assisted team delegates regarding information, strategy, and overall performance as well as edited all position papers• Awarded Outstanding Model United Nation’s Delegation at the 2018 NMUN conference• Awarded Outstanding Model United Nation’s Delegation at the 2019 NMUN conference

Dallas/Fort Worth Area

• Served as direct assistant to Volunteer Chair organizers• Attended monthly Race Committee meetings• Promoted to Volunteer/Parking Chair Committee• Orchestrated the schedule and placement of all volunteers on race day

Bachelor'S Degree, Creative Computing

"Creative computing is a highly interdisciplinary major that combines theory and methodology from computer science and engineering.

Education record