Clients: Kulfi (Beauty), BackEmbrace (Health + Wellness), Syd Smith (Celebrity Tattoo Artist), Monteverde (Dispensary), I.C.O.N. (Beauty), Intended Goods (Fashion), Brushedbysophh (Fashion/Art)

Leadership and Team Management:Established and managed a high-performing team of 5 junior staff and 2 interns, delivering top-notch PR and Marketing strategy services to multi-million and billion-dollar companies all while working alongside the VP and CEO. Fostered collaboration and achieved collectivegoals.Clients: Robert Edward Auctions, Fresh Del Monte, Wayback Burgers, Big SNOW American Dream, Monster Jam, Paradox Museum, Flynn Restaurant Group.Strategic Communication + Campaign Development:Crafted impactful client correspondence, including memos, interview requests, updates, status reports, project recaps, and strategy documents/plans.Designed and executed comprehensive PR campaigns to enhance client visibility and achieve desired outcomes.Implemented and utilized industry-leading PR analytics platforms such as MuckRack, Cision, TVEyes, LexisNexis to measure KPIs, track media coverage, and analyze PR metrics.Business Development + Budget Management:Strategically allocated resources, managing large monthly budgets in alignment with client needs.

-Pitch and create press images and emails to send out to editors and writers at top publications -Keep track of sample inventory (check-in and out samples, send gifts to influencers/editors)-Build media lists and monitor the web for press placements-Stay on top of daily trends in the categories of fashion, beauty, swim/RTW, grooming and wellness

CNBC intern in the Talent Development department-Research Potential subject-expert guests and contributors toappear on air-Transcribe interviews, collaborate with edit desk onmultimedia content-Work on special projects with talent development team-Assist with events and finding guests, speakers and panelists

-Entertainment beat reporter-Put together newscasts and entertainment stories in a short period of time in order to keep up with relevancy-Go on air every Tuesday morning to report -Write radio script each week to abide by FCC rules and regulations

- Host of my own radio show dubbed “Talking to The Universe” with co-host Sheyla Baez-Converse about various happenings in pop culture, music, movies and comedy-Use NextGen software to pick music, CBB’s, showmos, station shout outs, features, etc-Operate soundboard to ensure mics are on when needed and RCS’s 1-3 are at the appropriate levels-Follow FCC rules and regulations and relay them to guests and callers who come onto the show

-Went through a four week training program for prospective Disc Jockeys-Completed six + hours a week both on air and learning the soundboard as well as the ins and outs of the studio -Wrote music reviews for WMSCradio.com

-Work with team of 50+ women on campus to generate superb content for our digital magazine, Her Campus Montclair. -Prep writers and media correspondents for New York Fashion Week to quickly and effectively cover the shows and events.-Edit, fact check and review Fashion + Beauty articles written by contributing writers and fellow editors.-Help writers brainstorm article and event ideas. -Pitch and write articles/listicles weekly on multiple topics including but not limited to Fashion + Beauty, Lifestyle and Entertainment. -On call news coverage.-Assist with any and all questions or concerns involving Fashion + Beauty.

I started my journey with Her Campus Montclair by becoming part of the social media team. I was in charge of developing and scheduling Instagram content but was quickly promoted to project coordinator. My responsibilities included...-Scheduling, planning and implementing social media captions/photos on Instagram that are relevant to the target market.-Liaised with on and off campus organizations to collaborate.-Created and pitched ideas on how to make our brand and social media accounts better.-Met weekly during the academic year with social media manager to brainstorm. -Interviewed/reached out to various students to learn more about their internships, hobbies and Greek Life.

-Styled mannequins and windows as one of the four VM interns hired in the entire New York Market -Worked with a wide variety of departments such as: men’s, kids, women’s, shoes, active, lingerie, designer, home and beauty to ensure they met all standards and presented merchandise efficiently-Identified the customer for each section, trend and brand that I worked with and effectively merchandised/styled clothing to represent said customer-Worked with various lighting techniques to remove hot spots off the floor and to accentuate fixtures and merchandise

-Checked in and approved samples via BlueCherry -Sorted and shipped out items to customers such as Amazon, Target, Kohls, Bed Bath&Beyond, Belk, Christmas Tree Shop and Big Lots. -Helped to create customer presentations & boards -Maintained sample organization-Learned and worked in internal computer systems, and communicated directly with our overseas offices while working with color, fabrics, & styling-Compared strike offs to pre-production samples and swatches to ensure our customer was getting what was approved -Assisted the design team in styling and executing trend gallery for buyers during market week-Attended trade shows, seminars, competitive and trend shopping trips-Created tech packs -Researched and executed trend projects-Held an integral and vocal part in staff meetings

-Steamed merchandised and tagged each dress with the correct style tag-Dressed models-Took inventory and photos of the selected dresses. -Helped the designers with various tasks and kept up with a fast paced environment.

- Created company profiles, bios, metrics and glossaries -Researched several car brands that have been developing driverless technology-Interviewed people of interest as well as develop articles for the website

-Create target lists & draft pitches-Pitch to media, publications, blogs & magazines-Learn email tips and tricks to better land conversations with busy people-Put together top level creative presentations to help generate excitement for new press ideas-Represent the Rise Creative business

-Sort, tag, and sensor clothing whenever new shipment arrives.-Aid customers with their shopping needs such as dressing room assistance, help looking for merchandise, and any questions.-Style mannequins in correspondence to the theme each one is featured above or around-Operate the cash register.-Run various errands like delivering packages to UPS, depositing checks at the bank, and answering any phone calls.

-Maintained social media sites and relationships by engaging with followers, bloggers/brands.-Worked the back end of Esther’s blog by learning about and implementing tools from Squarespace. -Covered four New York Fashion Week shows on site and wrote about the trends, designers and the overall experience.--Kept up with Twitter and Instagram posts by using HootSuite.-Attended and assisted with events and showroom meetings. -Wrote blog posts and listicles.

-Inform college students about mtvU-Host events with games and hand out merchandise -Connect brand to students as a means of maintaining a healthy brand relationship-Go through extensive training in order to successfully promote mtvU in a manner that interests college kids and faculty