Cassidy Lunney Email & Phone Number

Los Angeles, Ca, Us

All Over The Usa, Us

Middletown, New Jersey , Us

Clients: Kulfi (Beauty), BackEmbrace (Health + Wellness), Syd Smith (Celebrity Tattoo Artist), Monteverde (Dispensary), I.C.O.N. (Beauty), Intended Goods (Fashion), Brushedbysophh (Fashion/Art)

Florham Park, New Jersey, Us

Leadership and Team Management:Established and managed a high-performing team of 5 junior staff and 2 interns, delivering top-notch PR and Marketing strategy services to multi-million and billion-dollar companies all while working alongside the VP and CEO. Fostered collaboration and achieved collectivegoals.Clients: Robert Edward Auctions, Fresh Del Monte, Wayback Burgers, Big SNOW American Dream, Monster Jam, Paradox Museum, Flynn Restaurant Group.Strategic Communication + Campaign Development:Crafted impactful client correspondence, including memos, interview requests, updates, status reports, project recaps, and strategy documents/plans.Designed and executed comprehensive PR campaigns to enhance client visibility and achieve desired outcomes.Implemented and utilized industry-leading PR analytics platforms such as MuckRack, Cision, TVEyes, LexisNexis to measure KPIs, track media coverage, and analyze PR metrics.Business Development + Budget Management:Strategically allocated resources, managing large monthly budgets in alignment with client needs.

Freehold, New Jersey, Us

Freehold, New Jersey, Us

Freehold, New Jersey, Us

Freehold, New Jersey, Us

New York, Ny, Us

Seattle, Washington, Us

Seattle, Washington, Us

Freehold, New Jersey, Us

-Pitch and create press images and emails to send out to editors and writers at top publications -Keep track of sample inventory (check-in and out samples, send gifts to influencers/editors)-Build media lists and monitor the web for press placements-Stay on top of daily trends in the categories of fashion, beauty, swim/RTW, grooming and wellness

New York City, Ny, Us

CNBC intern in the Talent Development department-Research Potential subject-expert guests and contributors toappear on air-Transcribe interviews, collaborate with edit desk onmultimedia content-Work on special projects with talent development team-Assist with events and finding guests, speakers and panelists

Montclair, Nj, Us

-Entertainment beat reporter-Put together newscasts and entertainment stories in a short period of time in order to keep up with relevancy-Go on air every Tuesday morning to report -Write radio script each week to abide by FCC rules and regulations

Montclair, Nj, Us

- Host of my own radio show dubbed “Talking to The Universe” with co-host Sheyla Baez-Converse about various happenings in pop culture, music, movies and comedy-Use NextGen software to pick music, CBB’s, showmos, station shout outs, features, etc-Operate soundboard to ensure mics are on when needed and RCS’s 1-3 are at the appropriate levels-Follow FCC rules and regulations and relay them to guests and callers who come onto the show

Montclair, Nj, Us

-Went through a four week training program for prospective Disc Jockeys-Completed six + hours a week both on air and learning the soundboard as well as the ins and outs of the studio -Wrote music reviews for WMSCradio.com

Boston, Ma, Us

-Work with team of 50+ women on campus to generate superb content for our digital magazine, Her Campus Montclair. -Prep writers and media correspondents for New York Fashion Week to quickly and effectively cover the shows and events.-Edit, fact check and review Fashion + Beauty articles written by contributing writers and fellow editors.-Help writers brainstorm article and event ideas. -Pitch and write articles/listicles weekly on multiple topics including but not limited to Fashion + Beauty, Lifestyle and Entertainment. -On call news coverage.-Assist with any and all questions or concerns involving Fashion + Beauty.

Boston, Ma, Us

I started my journey with Her Campus Montclair by becoming part of the social media team. I was in charge of developing and scheduling Instagram content but was quickly promoted to project coordinator. My responsibilities included...-Scheduling, planning and implementing social media captions/photos on Instagram that are relevant to the target market.-Liaised with on and off campus organizations to collaborate.-Created and pitched ideas on how to make our brand and social media accounts better.-Met weekly during the academic year with social media manager to brainstorm. -Interviewed/reached out to various students to learn more about their internships, hobbies and Greek Life.

Seattle, Washington, Us

-Styled mannequins and windows as one of the four VM interns hired in the entire New York Market -Worked with a wide variety of departments such as: men’s, kids, women’s, shoes, active, lingerie, designer, home and beauty to ensure they met all standards and presented merchandise efficiently-Identified the customer for each section, trend and brand that I worked with and effectively merchandised/styled clothing to represent said customer-Worked with various lighting techniques to remove hot spots off the floor and to accentuate fixtures and merchandise

Us

-Checked in and approved samples via BlueCherry -Sorted and shipped out items to customers such as Amazon, Target, Kohls, Bed Bath&Beyond, Belk, Christmas Tree Shop and Big Lots. -Helped to create customer presentations & boards -Maintained sample organization-Learned and worked in internal computer systems, and communicated directly with our overseas offices while working with color, fabrics, & styling-Compared strike offs to pre-production samples and swatches to ensure our customer was getting what was approved -Assisted the design team in styling and executing trend gallery for buyers during market week-Attended trade shows, seminars, competitive and trend shopping trips-Created tech packs -Researched and executed trend projects-Held an integral and vocal part in staff meetings

Springfield, Nj, Us

-Steamed merchandised and tagged each dress with the correct style tag-Dressed models-Took inventory and photos of the selected dresses. -Helped the designers with various tasks and kept up with a fast paced environment.

- Created company profiles, bios, metrics and glossaries -Researched several car brands that have been developing driverless technology-Interviewed people of interest as well as develop articles for the website

Charlotte, North Carolina, Us

-Create target lists & draft pitches-Pitch to media, publications, blogs & magazines-Learn email tips and tricks to better land conversations with busy people-Put together top level creative presentations to help generate excitement for new press ideas-Represent the Rise Creative business

Us

-Sort, tag, and sensor clothing whenever new shipment arrives.-Aid customers with their shopping needs such as dressing room assistance, help looking for merchandise, and any questions.-Style mannequins in correspondence to the theme each one is featured above or around-Operate the cash register.-Run various errands like delivering packages to UPS, depositing checks at the bank, and answering any phone calls.

-Maintained social media sites and relationships by engaging with followers, bloggers/brands.-Worked the back end of Esther’s blog by learning about and implementing tools from Squarespace. -Covered four New York Fashion Week shows on site and wrote about the trends, designers and the overall experience.--Kept up with Twitter and Instagram posts by using HootSuite.-Attended and assisted with events and showroom meetings. -Wrote blog posts and listicles.

Boston, Massachusetts, Us

-Inform college students about mtvU-Host events with games and hand out merchandise -Connect brand to students as a means of maintaining a healthy brand relationship-Go through extensive training in order to successfully promote mtvU in a manner that interests college kids and faculty