Michelle Cassidy Email & Phone Number

Santa Monica, Ca, Us

Pico Rivera, California, Us

• Implement all consumer and corporate PR strategies as sole publicist for award-winning CPG organization. Consistently engage established contacts at consumer and trade publications to build reputation of company and the Babyletto, DaVinci, Namesake, and Nursery Works brands. Collaborate with branding and marketing teams to develop integrated PR campaigns that support established department goals• Creating 2024 PR plan and recommended budget for evergreen and new product initiatives including earned media and paid editorial tactics as well as timeline for launching PR agency RFP• Monitors coverage analytics and competitive research findings, sharing insights and KPI recommendations with branding and marketing leadership• Builds relationships with journalists at key design and lifestyle outlets like Architectural Digest, The Strategist, People Magazine, Apartment Therapy, Sunset, and VeryWell• Successfully led 4-person communications team during manager’s maternity leave and actively mentors junior and peer team members on professional development and visibility opportunities

Pico Rivera, California, Us

• Developed company's first proactive media relations and awards activities while actively doubling number of influencer partnerships when leading program from 2021 to 2022. Secured company’s first prestigious workplace recognitions including Great Place to Work Certification, Fortune’s Best Manufacturing and Production Workplaces and Inc.’s Best in Business Award.• Introduced first formal process for creating proactive press releases, media pitches, executive bios and interview talking points, and crisis responses• Managed onboarding of media monitoring, listening, and journalist database Agility PR, and built all press contact lists, competitor analysis, coverage reports, and story alerts from scratch• Earned first proactive brand product features in Good Housekeeping, Best Products, Forbes, Coveteur, Rookie Moms, and The Bump through media pitching efforts

The beginning of the COVID-19 pandemic was a time for self-reflection, personal development, freelance work, volunteering, countless job applications and the path to graduate school.

Los Angeles, California, Us

• Facilitated strategic media relations activities to ensure coverage driving multi-day consumer travel to Los Angeles. Effectively led U.K. media market while supporting U.S., Australia, South Korea, Mexico, China, and India markets. Regularly researched and wrote newsworthy external materials and internal staff communications. Planned dozens of themed, on-location familiarization trips for diverse global media.• Collaborated daily with team of 10 PR practitioners, and 7 in-market international PR agencies ranging from boutique to largescale in bringing creative news stories and experiences to life• Established key industry relationships across the city to effectively coordinate news building events like the 2019 ‘50 Million Visitors’ DTLA press conference• Built domestic media lists in the lifestyle, culture, culinary, and travel beats and pitched contacts on seasonal initiatives with relevant news hooks that garnered interest in the destination• Compiled monthly coverage reports, uncovering trends and sharing status updates on yearly KPIs from the above-mentioned media markets for marketing leadership team

Burbank, Ca, Us

• Represented renowned Disney brands like Disneyland Resort, RunDisney and Aulani Resort & Spa. Wrote multiple news-driving stories in peak season marketing campaigns and soft news features during off seasons. Grew fundamental relationship-building skills by hosting dozens of experiences on location for bloggers, influencers, print, broadcast, and online media.• Developed 12 pages of DisneylandNews.com materials including press releases, fact sheets and quote sheets for Disney Parks and Marvel Studio executives• Assisted in planning of 5 major on-site press events for largescale resort campaigns and 5 themed resort media familiarization trips centered on designated storylines• Organized 10 celebrity publicity shoots and produced handout asset captions promoting seasonal messaging for senior publicists to secure in outlets like People Magazine, Entertainment Weekly, and US Weekly• Ideated and ghostwrote 15 Disney Parks Blog posts for new “From Screen to Park” and “The Shops of Main Street, U.S.A.” story series• Wrote daily social media posts promoting Disney Parks Blog posts to a combined audience of 1.7M on Facebook and Twitter

Mission Viejo, Ca, Us

• Developed content for 16 blog posts, 10 email campaigns,and 5 newsletters• Assisted in creating and managing 5 social media accounts• Promoted special events including webinars, training, and trade shows• Designed assets for blogs, emails, and social media with Adobe Creative Cloud• Updated the saratechinc.com site with the most current marketing promotions and events

• Wrote content for blog posts, social media, and the fall 2015 newsletter• Maintained company blog and Twitter account• Researched aromatherapy, essential oils, and animal rescue communities• Contributed to the "Spread Happy" Holiday 2015 media and influencer kits

Anaheim, Us

Master'S Of Communication Management, Strategic & Organizational Communication

Bachelor’S Degree, Communication - Public Relations

Study Abroad Through Accent Intl., London, England, Uk

Associate’S Degree, Communication Studies