Brand Marketing Director with over a decade of experience in strategic marketing, brand storytelling, and creative leadership. I love partnering with organizations that are passionate about making a positive impact. My approach blends creativity with data-driven insights to craft marketing strategies that resonate and deliver real results.At SEVEN Haircare, I led initiatives that boosted our revenue by 30% year-over-year by fine-tuning our e-commerce channels and enhancing the customer journey. One of my favorite projects was launching a loyalty program that not only increased Customer Lifetime Value by 52% but also multiplied repeat purchases by 16 times.Before that, as a Brand Manager at Horizon Realty Advisors, I managed branding for over 50 properties, working closely with diverse teams to ensure our brand stories were consistent and engaging. I also spearheaded the development of our Creative Portal—a tool that made creating marketing materials as easy as using Canva (before Canva was a thing), cutting down production time by 30% and keeping our brand message unified.Outside of work, you’ll often find me in a dance class, strategizing over a board game, tinkering with my fantasy football team, or hiking the trails. These activities keep me balanced and inspire creative solutions in my professional life. I also dedicate time to the Seattle Animal Foundation as their Marketing Co-Chair, where I lead rebranding efforts and manage a talented team of volunteers to drive our fundraising campaigns that go toward helping vulnerable animals in the Greater Seattle area. I believe in the power of balance—whether it’s blending creativity with strategy or making time for personal growth alongside professional achievements. Let’s connect and explore how we can create impactful marketing strategies that drive success and truly make a difference.