Marketing, Communications, Development

Point of contact and public information liaison to media, community partners, and federal and state agencies involved in disaster relief. Produce and disseminate internal and external communications to provide target messaging for response, relief and recovery efforts to all populations affected by the disaster and service delivery area. Write press releases, manage social media, create visual stories with photography, coordinate VIP visits, manage media relations, lead community outreach and support community partnerships.

Providing marketing services for small businesses by developing marketing and business plans, implementing social media strategies, and creating marketing collateral, as well as web design and upgrades using various platforms including Sitecore, Wix, and WordPress.

Reported to Executive VP of Agribusiness and CEO. Provided leadership over corporate image, marketing, sales, and customer relationship strategies helping build loan volume from $500M to $1.1B. • Managed all customer communication and content marketing strategies, created marketing collateral. • Strategically planned annual advertising and public relations strategies. Drafted and monitored annual marketing plan, strategic action plan, and budget. • Successfully planned, promoted, and executed tradeshows, customer events, meetings, conferences, and stockholder meetings with attendance ranging from 50 to 1200. Provided photography coverage for events. • Led initiatives to implement new products and services by facilitating customer focus groups, incorporating staff training and directing marketing campaign.• Managed business services team, including interns. Provided performance evaluations, reviewed 360 peer evaluations, worked with employees to create development and training action plans and organized comprehensive internship program. Involved in staff coaching, and mentoring program using skills developed from Collaborative Way, Crucial Conversations, Arbinger, and Leadership Intensive training.• Managed website upgrade and redesign, collaborating with branch offices and internal departments. Created page layout, content and copywriting. Provided ongoing web management. SELECTED ACCOMPLISHMENTS• Identified opportunity and wrote comprehensive grant proposal resulting in USDA funding of $35K. • Led mission to generate staff alignment and passion for company vision and business goals.• Led an industry collaboration program to promote agricultural stewardship and the success of future generations in farming and ranching. • Created marketing collateral and advertising concepts for print development, receiving “Best of NAMA” award in 2009 for single page ad.

Prepared legal documents for commercial and real estate loans; managed loan transaction customer support and loan closings. Under the supervision of general counsel, provided daily guidance to branch office on routine legal matters and loan documentation; certified/verified all legal entity formation documents of association borrowers for state registrations and signing authorities.