Cassidy Davidson Email & Phone Number

Santa Monica, California, United States

• Independently launched a digital commerce business, initiating and driving process improvements, anticipating obstacles and removing them proactively and effectively, building collaborative relationships, and providing.
• Collected, analyzed, and interpreted data to enhance operations, increase monetization and community engagement trends and operations within photography products and services, and implement actionable insights, growing.
• Led research efforts to understand customers’ needs and uncover opportunities for continuous improvements and new initiatives.
• Developed a customer-centric product roadmap through extensive research of current trends and standards for digital experiences.
• Analyzed key performance metrics to optimize monetization on social media and through photography-related products/services.
• Negotiated crucial contracts securing optimal shooting locations and favorable schedules with property owners, enhancing project feasibility, minimizing conflicts, and finding mutually beneficial terms that address.

Riverside, California, United States

• Sourced and developed content using an understanding of programming languages, tools, and media development tools to construct web applications, media, and video assets to support the Instructional Design team
• Created and developed creative digital solutions, assisting in multimedia digital production for technology-enhanced courses collaborating with various professors and faculty
• Supported the development of a complex virtual innovation certification program by creating 20 videos using an iterative development approach, using the strategy, objectives, priorities, and goals to create a seamless.

Redlands, California, United States

• Collaborated closely with the CEO, Stakeholders, and Senior Leadership to drive a go-to-market plan that will deliver tangible value, generate revenue, and foster innovation, delivering executive-level summary reports.
• Led the development of comprehensive growth strategies to tackle opportunities for collaboration with key stakeholders, driving product and marketing initiatives.

Palm Desert, California, United States

• Partnered cross functionally with the front office team to deliver improvement by influencing and building consensus through consistent communication.
• Developed and programed a Guest Satisfaction Survey Tracker in excel to formalize department issues through compiled guest survey data by, identifying key challenges, and developing solutions utilizing data.
• Learned and used a system of functionality to update the Marriott Vacations app with all the upcoming activities for the month. Conducted in-depth analyses of Marriott customers’ behavior, translating insights into.
• Performed qualitative and quantitative research, using available data and analytics, to develop a Guest Satisfaction Survey Tracker to formalize department issues, uncover opportunities, manage KPIs, and drive insights.

State College, Pennsylvania, United States

• Oversaw and managed the execution of tasks and served as a liaison between management and shift members.
• Identified, and managed upstream/downstream dependencies anticipating and removing obstacles proactively and effectively.
• Conducted day-to-day project management activities, including progress tracking, coordination of tasks, project documentation, and progress reports to stakeholders.

State College, Pennsylvania Area

• Led the social and digital strategy, by executing a creative digital marketing campaign expanding social media by 20%
• Launched Marketing and Media team by recruiting, organizing, interviewing and selecting members for onboarding
• Articulated complex ideas clearly and concisely to the team both verbally and in writing
• Worked on a cross functional team with other directors to align efforts for a TEDx event with 10-15 speakers
• Created a buy-in for the marketing vision both internally with the directors and with the external partners, the speakers
• Created and implemented innovative and unique marketing strategies to better use social media to reach more people

State College, Pennsylvania Area

• Sourced and developed content for on-air and in-market usage including conversation topics and promotions.
• Researched current social media and pop culture trends and produced on air-content for local radio show
• Increased Social Media presence by 10% through superior social strategy..

State College, Pennsylvania Area

• Selected 2/2 semesters for my photographs to be in the magazine.

State College, Pennsylvania Area

Master Of Business Administration - Mba

Bachelor'S Degree, Marketing

Cinematography And Film/Video Production