•Manage and provide ongoing strategies for all social media channels•Provide reporting on analytics and campaign results by consistently tracking growth and engagement•Create and update a wide range of marketing materials including but not limited to, flyers, posters, brochures, and postcards ensuring alignment with brand guidelines•Develop a comprehensive community marketing plan while executing various promotional activities such as press releases, incentives, billboards, and print, radio, and television ads•Work collaboratively with the Communications & Engagement team to help implement events and fundraisers

•Created and maintained company website•Maintained brand consistency by ensuring all external outreach reflects the brand’s identity•Monitored and responded to customer feedback, reviews, and inquiries•Created relatable content for social platforms and website to promote brand•Stayed up to date on industry trends•Collaborated with management to define marketing objectives and aligned strategies with overall business goals

•Designed and ordered marketing materials and merchandise•Collaborated with management to establish marketing objectives that aligned with business goals•Maintained consistent brand identity across multiple platforms•Created and maintained multiple websites•Developed and executed marketing plans to increase brand awareness

Senior at Towson University