Cassidy Welch Email & Phone Number

Richmond, Virginia, United States

Clients: UScellular - Manage day-to-day clients while building relationships & trust - Collaborate with internal team and IAT to accomplish goals across LOBs with various value prop/offer messages- Structure and develop presentation decks/materials- Own the trafficking process of shipping final creative to media agencies - Support animation/live-action productions, social media content planning, sponsorship activations, and brand equity messaging- Conduct competitive audit of the business category & track emerging trends and initiatives- Manage projects within timeline & budget

•Consult with small business owners on how to achieve their needs through design services•Create websites, logos, marketing materials (rack cards, menus, business cards) in order topromote the businesses and provide information to customers• Manage and create social media accounts and campaigns for businesses designed to increaseawareness, foot traffic and product sales• Brainstorm, plan and upload daily posts to Instagram and Facebook accounts• Photograph, create or source content for posts

Richmond, Virginia, United States

Clients served: Amtrak VA, Virginia Dept. of Rail and Public Transportation, Virginia Railway Express- Support account & leadership teams with documents related to the job lifecycle and status reports for creative campaigns & individual client jobs- Build and strengthen relationships in order to best meet client needs and goals- Facilitate weekly internal and client status meetings while ensuring timely job completion and organization - Manage and create social media content for multiple clients In various industries- Provide support for sponsorship opportunities including on-site events and influencer marketing

Harrisonburg, Va

• Facilitated free, non-credit Pop-Up classes & workshops for students, faculty & the community with the goal of using technologies to creatively problem solve while learning new skills• Co-managed @jmuxlabs Instagram, created “Make it Monday” weekly stories showcasing how to make projects using lab equipment• Designed marketing materials such as informational flyers and brochures to serve as resources to prospective and current students

Harrisonburg, Va

• Selected as one of only 30 Orientation Peer Advisers chosen to represent JMU as part of their nationally renowned orientation program -Led groups of 10-20 incoming students throughout orientation including: - Facilitated discussions with first year students -Was a resource, answered questions, and initiated conversations to first year students to help them make friends and become familiar with JMU• Assisted in the interview, selection, and training process of approximately 300 First Year Orientation Guides (FROGs) -Supervised directly 9 FROGs• Project managed JMU’s pep rally (JMU’s largest orientation event for first year students) -Led details for the event from set up to completion, delegating responsibilities to all other Orientation Peer Advisers and FROGs. (Approximately 75 people). -The event hosted approximately 4,000 first year students • Participated in larger discussions with first year students and parents which included public speaking in front of crowds of up to 1,000 people• Participated in a semester long course to learn about human development and leadership

Bachelor’S Degree, Media Arts & Design: Creative Advertising; Business Minor

High School