Cassidy Yu Email & Phone Number

Toronto, On, Ca

• Strategized with the founder to establish an emerging brand voice and image through storytelling• Assisted in the ideation of TikTok content to promote user engagement in line with current industry trends.• Developed algorithm strategy for Instagram/TikTok to optimize user conversion based on competitor trends.• Monitored TikTok content to ensure awareness and client coverage and diffused brand-related risks.

Surrey, British Columbia, Canada

• Communicated with opposing counsel regarding client information, documentation, and deadlines.• Requested legal record documentation from medical facilities, government agencies, employers, and other third parties effectively, meticulously, and confidentially.• Organized and entered data regarding company financial accounts, client record status, and file transfers.• Restructuring and filing record binders by doctor or client for internal use.

• Mentored 32 first-year university students from different international backgrounds, using active listening and group facilitation to transition them into a positive post-secondary life.• Referred students to on-campus resources after advising based on their individual needs regarding mental, physical, social, or emotional challenges.• Created weekly programmes for events to foster a sense of community and touch on important skills for success within a university setting. • Enforcing community standards within the residences through establishing roommate agreements and house checks.• Responded to emergency situations when on 24-hour residence duty, including medical, facility, safety, and mental health crises and clearly communicated issues or status up the chain.• Adapted to changes caused by the start of the COVID-19 pandemic, and communicated modifications to students.

Toronto, Canada Area

• Designed and presented personalized 2-hour tours for 8+ hours to over 1000 customers daily, while modifying instantly to accommodate traffic or emergencies.• Answered client questions about recommendations, events, and Toronto's history, accommodating culture or language barriers.• Performed duties of both sales agent and tour guide simultaneously during time periods of reduced. staff.• Communicated remotely with management during crises to find solutions, while concurrently relaying updates to customers.

• Developed and structured business modules to create start-up foundations.• Communicated between suppliers and clients to deliver products and devise innovative supply chains.• Travelled nationally to establish brand presence in relevant trade shows; sponsoring relevant influential clients to create professional relationships.• Implemented crisis action plans when issues arose between members of supply chains or customers.• Responded to customer concerns with friendly and knowledgeable service to cultivate loyalty and satisfaction.

Bachelor'S Degree, Digital Enterprise Management

International Baccalaureate

Activities and Societies: Varsity Athlete: Gymnastics (OFSAA Gold Medalist), Cross Country House Captain, Theatre and Theatre Journalism.