Cassie Abel

Cassie Abel Email and Phone Number

Founder & CEO @ Wild Rye | B Corp, Committed to elevating women in the outdoors & business. @ Wild Rye
Cassie Abel's Location
Ketchum, Idaho, United States, United States
Cassie Abel's Contact Details
About Cassie Abel

Values-driven founder & operator. I have over 15 years of brand and agency experience within the active lifestyle, outdoor, resort and financial services segments managing communication strategy and integrated marketing. I have a passion for life under the open sky and a love of connecting people. After countless years in the male-dominated outdoor industry, I founded Wild Rye in 2016 to bring outdoor-loving women a better option. Wild Rye thoughtfully designs technical and beautiful outdoor apparel that empowers women in the outdoors and beyond.In 2018 I created an initiative called Women-Led Wednesday to inspire consumers to shop from women-led brands in an effort to level the economic playing field. I am a self-motivated adventure-seeker with a great appreciation for teamwork and collaboration. I am a natural connector of people, places and things and am always looking for an opportunity to learn from and meet new people.

Cassie Abel's Current Company Details
Wild Rye

Wild Rye

View
Founder & CEO @ Wild Rye | B Corp, Committed to elevating women in the outdoors & business.
Cassie Abel Work Experience Details
  • Wild Rye
    Founder & Ceo
    Wild Rye Aug 2015 - Present
    Sun Valley, Id, Us
    Beautifully designed technical apparel to empower women in the outdoors and beyond. Apparel that fits, performs at the highest levels, and inspires confidence. We craft apparel exclusively for women’s bodies rather than adapting it from a men's form. Our style-forward looks are runway-inspired. High durability and performance are offered via sustainable materials. Play Wild. More: Wild-Rye.com. Proudly B Corp and Climate Neutral certified and supporters of 1% for the Planet and Planned Parenthood.
  • Women-Led Wednesday
    Creator
    Women-Led Wednesday Nov 2018 - Present
    Women-Led Wednesday is a purpose-driven, annual shopping holiday. Similar to Small Business Saturday, WLW aims support a very specific business leader: Women! Women-Led Wednesday is designed empower women at the top through collective purchasing power and shining the spotlight on female-led brands.Why is this important? Women are currently 50.8% of the population and 52% of the professional-level work force in the US, but only 25% of executives and senior management officials, 20% of board seats, and 6% of CEOs among S&P 500 companies. To put it even more poignantly, as of 2015 there were more CEOs name John than women of any name running S&P 1500 companies, according to a study published by the New York Times. Furthermore, according to a gender study conducted by Morgan Stanley, “More gender diversity, particularly in corporate settings, can translate to increased productivity, greater innovation, better decision-making, and higher employee retention and satisfaction.” Women-Led Wednesday seeks to change this through our collective purchasing power and shining a spotlight on women-led brands.
  • Tory Burch Foundation Entrepreneur
    Fellow
    Tory Burch Foundation Entrepreneur Jun 2020 - Jun 2021
    New York, Ny, Us
  • Visit Sun Valley
    Board Member - Emerging Markets
    Visit Sun Valley Mar 2018 - Jun 2021
    Ketchum, Idaho, Us
  • White Cloud Communication
    Owner And Director
    White Cloud Communication Jun 2015 - Mar 2021
    Sun Valley, Id, Us
    Active lifestyle, outdoor and adventure-based communication and marketing consulting services.White Cloud Communication is a boutique communication and marketing firm that is dedicated to delivering world-class communication and marketing strategy. With a passion for life under the open sky, White Cloud Communication is able to spark individual conversation or deliver messages to the masses with an authentic voice. I strive to connect people with the places and things that enhance lasting experiences.Current & Past Clients Include : Black Crows, Howler Brothers, Wild Rye, Mons Royale, Hest, Awayco, Ski.com, Pladra, Chums, Beyond Coastal, SKIDA, Elan Skis, Zenergy Health Club & Spa, Dynafit, Salewa, Pomona, Wild Country
  • Smith Sport Optics
    Communications Manager
    Smith Sport Optics Jul 2012 - Jun 2015
    Portland, Oregon, Us
    Overview: I oversee and develop SMITH global PR strategy and North American ad buy across all products and channels: Ski, Snowboard, Bike, Fish, Surf, Outdoor, Mainstream. Manage product, content and campaign launch plans, timelines and assets. Contact me for complete details.
  • Grand Targhee Resort
    Marketing Manager
    Grand Targhee Resort Aug 2011 - Jul 2012
    Alta, Wy, Us
  • Gmr Marketing
    Account Executive - Visa Account Team
    Gmr Marketing Oct 2008 - Jul 2011
    New Berlin, Wi, Us
    Fine Wine & Food Sponsorship and Event Marketing
  • Uc Berkeley
    Assistant Varsity Lacrosse Coach
    Uc Berkeley Aug 2007 - Sep 2008
    Berkeley, Ca, Us
  • Kroenke Sports Enterprises
    Marketing And Events
    Kroenke Sports Enterprises Jan 2007 - Aug 2007
    Denver, Co, Us
  • Green Manning & Bunch
    Investment Banking Analyst
    Green Manning & Bunch Dec 2005 - Jan 2007

Cassie Abel Skills

Marketing Social Media Event Planning Sponsorship Marketing Strategy Social Media Marketing Public Relations Online Advertising Advertising Social Networking Online Marketing Strategic Planning Event Management Sports Marketing Excel Powerpoint Facebook Brand Management Digital Marketing Fundraising Market Research Financial Analysis

Cassie Abel Education Details

  • Colorado College
    Colorado College
    Spanish
  • Lakeside School
    Lakeside School
    Middle & High School

Frequently Asked Questions about Cassie Abel

What company does Cassie Abel work for?

Cassie Abel works for Wild Rye

What is Cassie Abel's role at the current company?

Cassie Abel's current role is Founder & CEO @ Wild Rye | B Corp, Committed to elevating women in the outdoors & business..

What is Cassie Abel's email address?

Cassie Abel's email address is ca****@****ail.com

What is Cassie Abel's direct phone number?

Cassie Abel's direct phone number is +120681*****

What schools did Cassie Abel attend?

Cassie Abel attended Colorado College, Lakeside School.

What skills is Cassie Abel known for?

Cassie Abel has skills like Marketing, Social Media, Event Planning, Sponsorship, Marketing Strategy, Social Media Marketing, Public Relations, Online Advertising, Advertising, Social Networking, Online Marketing, Strategic Planning.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.