Directs the Wound and Skin Care Canadian product management, education and marketing programs as well as working directly with the Canadian National Sales Director to propel sales growth within the Canadian market. This includes developing strategic and tactical marketing plans in alignment with key business drivers. • Made the first roadmap in North America aligning the project pipeline group in Denmark with our upcoming/current contracts in Canada, helping to shape and organize millions of dollars in new opportunities.• Built the first COVID-19 briefcase to the field leading to 100% to plan by the end of the 19/20 fiscal year while driving the first North American KOL wound care webinar into Canada during COVID-19 pandemic resulting in over 100 participants (50% participation) helping to shape upcoming contract negotiations.• Successfully launched the Science of Simple campaign driving a double-digit annual growth.• Produced the first ever Canadian Education program to assist the field in providing education through KOL partnership.Professional Accomplishment(s): Country of the Year (Finalist 2022), Above and Beyond Award (2021), Wounds Canada Corporate Liaison Board Member, NIAC Committee Member, LOTT Program Board Member, Coloplast UNITED Member, Coloplast Women’s Network Board Member

Built and maintained strong relationships with key territory accounts by developing appropriate strategies within specific customer channels. • Drove 24% in sales over the previous year in the first five months of being hired into the role by executing the companies’ first ever territory downstream communication strategy.• Responsible for the success of over 300+ accounts in 11 states ranging from Michigan to Idaho. • Strategically developed relationships with the largest buying groups in the United States.

Responsible for overseeing Artistic Finishes’ Sales, Marketing, Web Development, Continuous Improvement, Product Development and Customer Service initiatives by directing 10 employees to perform functions to meet job purpose and company objectives and directives of Executive Management. • Developed the first ever virtual education platform resulting in over 5,000 views.• Led the company’s first ever product launch team which assisted in pushing a new product out to the market into the market with an outcome of more than $175K in sales the first four months post launch all while achieving forecasted sales goals.• Cultivated a rebrand process to merge two organizations saving the company over $100,000 annually. Professional Accomplishments: NAFCD Board of Directors, FCICA Education Board Member, FCICA Successors Board Member, FCICA Technology Board Member, Minneapolis/Saint Paul Magazine Small Business Success Award

SUPERVISORY RESPONSIBILITIES – Marketing Department, E-Commerce/Technology Department, Product Development personnel and the Customer Service Manager• Manages all marketing to establishes strategic marketing plans to meet and exceed corporate objectives• Develops and executes comprehensive marketing plans and programs to support both short and long term sales and revenue objectives• Oversees the development and maintenance of the direct marketing database • Participates in the creation and oversees the marketing budget• Develops future marketing campaigns and measures success at all phases of the program• Plans and leads promotional campaigns and sees to improve lead generation campaigns, monitoring results, making recommendations for improvements and reporting results• Final responsibility for brand management and corporate identity• Work with internal and external participants to ensure success with new product launches• Communications liaison for departmental news to all relevant stakeholders• Develops and fosters relationships with current customer base and seeks opportunities for future referrals • Directs the maintenance and administration of the company’s digital marketing system consulting with internal and external personnel to maintain integrity of web hosting using best practices• Directs the distribution of product updates and communicates to stakeholders• Directs the duties regarding marketing literature, making recommendations, changes and improvements including monitoring competitors• Coordinates trade show exhibitions and ensures participation therein• Conducts market research as required as it relates to marketing providing exemplary customer service• Responsible for the direction of the e-commerce/technology area to include the design, maintenance, configuration, examination and analysis and appearance of the company website(s).

Focuses on developing and establishing a globalization strategy for Greatbatch Medical. Address needs pertaining to the market, product line development, profitability, share and growth. Responsibilities include: identifying new solution areas for GBM growth, lead in business case development, along with discovering emerging and adjacent market trends and opportunities.

Guarantees the profitable development and support of the surgical instrumentation product lines which include multiple product segments (Ortho, Plastics, ENT, OB/GYN, etc.). Responsible for sustaining the company's worldwide and domestic marketing efforts for the surgical instrumentation product lines. Execute the implementation of marketing plans, which involves product development, technical sales support and the development of field education training materials. Correspond cross functionally to help improve overall organizational objectives.

Ensures timely statistical analysis of sales and pricing data for use as a planning guide resulting in optimal sales execution and attainment of growth objectives. Develops territorial sales quotas in accordance with the profit plan. Sustains on-line sales and marketing system, verifying the accuracy of the data and acting as liaison with MIS in identifying and resolving problems. Instructs sales, marketing managers, field area managers, and support staff in accessing the sales and marketing system.

Provided professional surgical assistance and supplies to medical device training events for a variety of sectors within the medical industry. Regarded all anatomical donations with the utmost respect and dignity, emphasizing donor and family confidentiality and human value.Selected Contributions:- Setup appropriate instrumentation and anatomical specimens to complete the medical device companies’ particular need.- Aided surgeons/medical staff with a variety of surgical procedures during an event by taking on the role as a surgical technician.- Cleaned up the surgical suite in correspondence to OSHA regulations.- Traveled domestically to labs that requested surgical assistance.

Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral role in product development activities.

Worked within a team environment to carry out a full range of marketing functions. Aided in the decisions of product selection, pricing, and programs. Contributed knowledge to communicating marketing programs. Developed creative presentations and online marketing collateral. Provided direct support to Marketing Manager.Selected Contribution: - Administered the Target account business’s weekly performance. - Organized sales meetings and preparation of customer presentations.- Marketed products at trade shows.- Retained and merchandised product at Target Headquarters.

Cold Calling