Led 3 lead designers, 2 senior designers, and a visual designer through full-cycle creative artwork, visual asset, and marketing design developments for a high-volume eCommerce marketplace partnering with over 900+ national food and beverage (F&B) business partners. Curated product and digital designs focused on interface language, product materials, branding narratives, navigational nomenclature, terminology integration, photography collateral, and high-fidelity mocks using Figma. • Handled and maintained a corporate photoshoot production budget of $150k annually at $25k per campaign for all 6 seasonal shoots. • Acknowledged for supporting the generation of over $36 million in marketing ROI per year, over 4 years with a total of $144 million.• Promoted 3 times within 3 years after showcasing inventive compilations, eye-catching web graphics, art illustrations, and digital drawings that were used across email, website, social media, advertisement, blog, and infographic usage.• Saved Goldbelly thousands in operating costs (OpEx) after designing creative processes that were launched across the company.

Designed original art and design concept developments, overseeing marketing solutions, logo creation, product curation, and visual compositions that supported generating $133 million annually. Illustrated and sketched visual designs using whiteboarding tools to scale drawings, pattern selection, CX roadmaps, style guides, taxonomy, and QA outcomes for brand visibility, KPIs, and demand generation. • Moved from the Senior Visual Designer into the Lead role shortly after 1st employment anniversary due to impactful corporate project deliveries, new trademark conceptions, and cross-functional market translations.

Contracted to support artist and graphic direction that support various branding missions in creating in-depth marketing SOP manuals, GTM playbooks, web design, package visuals, and consumer outreach. • Secured contracted partnerships with Tommy Hilfiger (Global), Guerlain (Global), Makeup Forever (Global), Sony Music, Casa Dragones (Global), Morgenthal Fredric’s, Cole Haan (Global), Marc Jacobs (Global), Lancôme (Global), Kiehl’s, and The Body Shop.

Produced lifecycle art and global marketing materials for high-end fine food purveyor by overseeing the conception, designing, and re-building of multi-media company collateral for a culturally diverse client base within North America, Asia, Japan, and EMEA markets. Partnered with 2 Senior Designers and the Chief Brand Officer (CBO) to pipeline company strategy on global GTM methodologies for digital assets consisting of emails, website content, welcome series, photoshoots, and social media.

Oversaw every art stage of eCommerce operations, including web graphics, SEM construction, GTM launch, post-production, and editing, using vector animation, digital technology, and video elements for uspoloassn.com and jordache.com retail lines. Conceptualized inventive compilations, eye-catching web graphics, art illustrations, and digital drawings used across email, website, social media, advertisement, blog, and infographics for jewelry accessories, clothing, and footwear products.• Increased client list size by over 300% after personally designing and deploying methodical daily email marketing campaigns.• Improved overall conversion rates and commerce user experiences (UX) by redirecting the photography team's priorities.