Cassie Fields Email & Phone Number

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Toronto, Ontario, Canada

Atlanta, Georgia, United States

We're the first global platform integrating software, payments and Commerce Accelerating Technologies to help businesses succeed. We offer software solutions for businesses in fast-growing ‘everyday life’ industries: Childcare & Education, Fitness & Wellbeing, Field Services and Personal Services – and a global, cloud-based payments processing platform. With operations in North America, Australasia, Europe, and the UK, we serve over 75,000 businesses that processed over $27 billion in payments, in over 140 countries in 2020.

Atlanta, Georgia, United States

Responsible for all revenue generating departments and initiatives including: Sales Development, Inbound/Outbound/Channel Sales Teams, Business Development and Customer Success functions across the Field Services Division of Xplor. This includes 3 software companies, FieldEdge, Service Autopilot and Coolfront.

As a Member on the Advisory Council for The George Washington School of Business Customer Experience Program, Cassie's responsibilities are to provide strategic review of all credit and noncredit offerings in the CX program to strengthen the program's overall effectiveness.

#GirlsClub focuses on empowering and connecting women in their sales careers. By providing job training, role models, a spotlight and community it is an invaluable resource for any woman looking to start or progress her sales career.

Greater Atlanta Area

201947% YOY Revenue growth37% YOY Bookings growthMaintained Outbound SDR CAC Ratio of 1.02Responsible for all revenue generating initiatives across all new acquisition channels and into the customer base. Key areas of focus are new customer acquisition, new channel and partnership development, customer retention, customer upsell/cross-sell and M&A integration. 201850% YOY Revenue growth67% YOY Bookings growth38% YOY Unit growth58% growth of sales orgResponsible for driving bookings and revenue growth across organization. Successfully established GTM strategy for FieldEdge and payment processing while scaling sales org and maintaining strong unit economics. With launch of Business Development function, tasked with identifying and driving new customer acquisition through new partner channels. Key initiatives involve building high-performing sales culture, developing sales strategy and process, development and execution of payments strategy, building out business development function, pipeline management, forecasting, etc.

Atlanta, Ga

Key Achievements:• 604% YOY bookings growth• 222% Increase in average ARR/rep• 38% Increase in average ACV• 16% Increase in SQL to Good Sit conversion rate• 5% Increase in Good Sit to SQO conversion rate• 4x growth in sales department FieldEdge is an Inc 5000, multiple-Stevie-Award-winning business, that provides SaaS technology solutions to the home service contractor market. Over the past year, my team has achieved phenomenal results reaching 87% YOY bookings growth while launching a new sales HQ in Atlanta resulting in 4x growth of sales org.

Atlanta, Ga

Key Achievements:* 20% YOY Bookings Growth* 100% Increase in SQLs* 150% Increase in SQOs* 118% increase in average ARR per rep * Increased call activity by 75% and shortened sales cycle by 25%* Increase AE retention to 85%NCC Group is a global expert in cyber security and risk mitigation, working with businesses to protect their brand, value and reputation against the ever-evolving threat landscape. Here I led a national team of 27 inside sales representatives across two locations, to record-breaking results throughout tenure.

Atlanta, Ga

* Increased ARR by 39.1% in first year.* Restructured KPI targets and established team accountability processes yielding 25% increase in outbound call volume and 200% increase in SQOs over a 12 month period. * Redefined hiring profile and On-Boarding process, resulting in increased retention and reduced ramp period from 8 to 4 months.* Directly managed and coached a team of 11 resulting in 82% of team exceeding target in first year, up from 36% at target in previous year.

Atlanta, Ga

In charge of Product Management and GTM strategy of new SaaS product offering. Successfully designed and took product to market globally within 12 months.* Led intensive 6-week initiative to capture the customer need and journey to drive product development.* Required close cross-functional collaboration with all departments; Operations, Legal, Engineering/Development, Marketing, Sales, Finance and Customer Support* Heavy focus on sales enablement through development of sales strategies, training, marketing collateral and playbooks to successfully launch product sales.

Greater Atlanta Area

Key Accomplishments: 156% of annual target Top 20 of 200 sales reps worldwide

Key Accomplishments:* Year 2: 128% of annual target Top 25 of 200 sales reps worldwide* Year 1: 126.6% of annual target Top 40 of 200 sales reps worldwide

Greater Atlanta Area

Outside sales role, generating leads and building client relationships in a highly competitive environment. Through consultative approach, delivered customized solutions for clients that best suited their business communication needs.

Education record

Education record