LEEDS 2023 is a government-funded Year of Culture supporting hundreds of creative and cultural events across the city and beyond. Their mission is to "deliver a year of creative experiences which connect people and change their relationship with culture for good"- Collaborated with Creative Designer and Marcomms team to produce printed and digital assets for brand campaigns.- Adapted existing designs to alternative layouts and formats.- Created assets with brand consistency using existing visual identities.- Researched imagery relevant to signature projects.- Developed ideas and executed concepts for campaigns.- Prepared digital artwork for print the printing of 20K flyers and posters.

Link to Leeds is a scheme at the University of Leeds for prospective students to connect directly with current students.- Communicated with prospective students to answer inquiries about the university via email and chat box- Led prospective students, oversea agents, and families on campus tours- Developed ideas and executed concepts for social media, including Instagram reels and designing social media graphic assets- Presented on university webinars about student life

Founded in 1996, Extras Group is a global supplier of luxury goods, lifestyle travel accessories, and technical outdoor wear, with six fashion accessories brands in the market.- Designed brand visual identities- Collaborated with the Marketing Team to create marketing assets- Researched, analysed competitive brands and conceptualised brand visual directions- Photographed, retouched, resized, and organised product image files

Better Late Than Never is a podcast I founded that shares the experiences of budding young creatives. - Designed the brand identity - Developed ideas and executed concepts for weekly episodes and Instagram content- Communicated and collaborated with creative guests, such as small businesses and designers to record episodes and highlight their work- Run weekly meetings to delegate tasks and ensure the team was on the same page

Leeds RAG Fashion Show is the largest student-led charity event hosted at the University of Leeds. As the Head of Graphic Design, I helped to design the identity for 2021. - Designed the brand identity and marketing assets- Presented and proposed design concepts to the directors- Collaborated with the Marketing Team graphic design assistant to ensure a coherent style

Leeds University Taiwanese Society is a student society that focuses on building relationships between students who are interested in Taiwanese culture.- Designed the brand identity and social media marketing assets- Collaborated with the illustrator to create Instagram posts- Initiated ideas and planned events during meetings