Ceo
CurrentPharmaceutical Industry - Compliance/Adherence to Chronic Brands Passionate, Best-In-World, Economically intelligent solutions. Brand differentiation (clinical benefits are void due to poor compliance)Experts is stimulating patient loyalty to product and pharmacy. Brand lifecycle strategy. Patient Support programs (that work and have pre-planned, quantified ROI targets)Specialist software for support programs and pharmacy compliance management.Clients include: Sanofi-Aventis, Eli-Lilly, Pfizer, Novartis, Boehringer-Ingelheim, Servier Laboratories, Pharma Dynamics, Cipla-Medpro, Merck Sharpe Dohme, Clicks pharmacies (South Africa) and numerous others.Successes: Several Patient Support Programs one International awards within the companiesBusiness grew from 5 people to 30 in 3 years; From 1 business to 3 B-units Disease focus areas: Diabetes, Hypertension, Osteoporosis, CNSStengths: - Consumer level research and understanding of causes for poor adherence / compliance (Beware - it's NOT just lack of education or lifestyle challenges; obstacles to compliance exist in the patient's beliefs and emotions, as well as rational thought)- Intelligent strategy, not based on assumptions.- Bridging the gap between strategy and good execution that yields resultsHealth Window solutions based on proper research, with links to psychological sciences (e.g. cognitive behavioural therapy, Kubler Ross process for dealing with trauma (of being diagnosed with X, Y or Z) )Success recipe: Instead of just developing the CONTENT of a PSP, we also take ownership of the CONTEXT and strategy around it. Dr's, Adverse Events, Sales, Marketing, Medical - all these role players's needs are considered in effort to help the patient achieve good outcomes.Services:- Adherence Strategy, solutions, implementation, strong project management- Expert advise: why patient programs fail and what it takes to make them work.