Head of Integrated Marketing department

Leads a team of strategists in the development of marketing strategies and creation of integrated, multichannel marketing plans and campaigns, which promote St. Jude brand awareness and support fundraising efforts.Leads and mentored team in the development of research-based, integrated marcomm strategy recommendations. Works closely with the marketing strategy and planning management team to ensure all strategies and tactics are aligned with the organization’s Strategic Plan and brand platform. Serves as integral partner, providing marketing strategy guidance for ALSAC’s high-visibility marketing and fundraising efforts to achieve defined revenue and awareness goals.Ensures defined strategies are consistently applied during development of internal and external materials including collateral, print, interactive media elements and public relations materials, as well as video productions.Represents the organization at a high level at external meetings, which may include CEOs, celebrities and/or VIPs.

Leads a team of strategists in the development of marketing strategies and creation of integrated, multichannel marketing plans and campaigns, which promote St. Jude brand awareness and support fundraising efforts.Leads and mentors team in the development of research-based, integrated marcomm strategy recommendations. Works closely with the marketing strategy and planning management team to ensure all strategies and tactics are aligned with the organization’s Strategic Plan and brand platform. Serves as integral partner, providing marketing strategy guidance for ALSAC’s high-visibility marketing and fundraising efforts to achieve defined revenue and awareness goals.Ensures defined strategies are consistently applied during development of internal and external materials including collateral, print, interactive media elements and public relations materials, as well as video productions.Represents the organization at a high level at external meetings, which may include CEOs, celebrities and/or VIPs.

Responsible for providing brand strategy support and guidance for ALSAC’s high-visibility marketing and fundraising efforts. Participates at a high level in the development of brand strategies and creation of integrated, multichannel marketing plans and campaigns, which promote St. Jude’s brand awareness and support fundraising efforts. Works closely with the brand and marketing strategy management team to ensure all strategies and tactics are aligned with the organization’s Strategic Plan and brand platform.

Responsible for providing creative marketing communications support for various marketing and service departments of ALSAC. Manages the development of internal and external collateral, including print and public relations materials, video productions and interactive media elements to support fundraising programs managed by the departments. • Instrumental in the development of the St. Jude 50th Anniversary Toolkit and event in a box, which included planning and execution of patient photo shoot, drafting a 50th Event integration document for regional events, and managing the development of promotional print collateral. • Led initiative to develop interactive and mobile solutions utilized at the 2011 Collegiate Leadership Seminar including text to win promotions, onscreen social interactions, event hashtags, and event attendee live polling.• Partnered with Sports Marketing to draft and execute an integrated marketing plan for the St. Jude Game Day. Give Back. Campaign. • Led initiative to review and analyze Tri Delta’s Fundraising Marketing efforts. Using research we were able to make smarter decisions on items included in the 2012 kit. • Coordinated the development of the 2012 NDM Calendar, including cover photo shoot. Planned and executed NDM 2012 Holiday Tributes cards photo shoot including set design and wardrobe.

• Served as the primary point of contact for clients • Responsible for all marketing communications, advertising, project management, and strategy planning for a local law firm, a regional trucking/logistics company, a national consumer refrigerated goods product, and a national tax-debt solution company. • Responsible for client’s interactive branding and campaigns: Managed multiple client’s online objectives and strategies, managing, editing and approving content on websites, blogs, and social media. Prepared monthly website usage statistics reports and call logs that track clients ROI. Designed and maintained weekly client-to-consumer email blasts through Constant Contact software. Monitored and advised on new trends in Interactive Media including reviewing sites approachability, SEO campaigns, and social media marketing. • Executed a multichannel campaign for local civil trial law firm including: A New Website, a Search Engine Optimization Program, executed five new print campaigns, a MATA bus campaign, organized and implemented multiple events and trade shows, identified strategic niche market and organized the Fallen Brothers Foundation to increase awareness to the motorcycle community. • Designed and implemented branding for regional trucking/logistics company. Managed overall rebranding of client’s website, B2B brochures and collateral materials, and conceptualized booth design and promotional strategies for RILA National Logistics Trade Show. • Maintained Direct Response client’s television and interactive campaigns, placed media buys, monitored call tracking software, and prepared detailed weekly data analysis reports