Cassie Tempone Email and Phone Number

Media lead for Media Mix client deliverables.

Operations leader transforming all operations tools to improve the customer experience with IRI solutions. Conducted research with global end users to illuminate pain points, worked with technology to identify inherent restrictions and met with executive and senior leadership teams to understand desired outcomes.Developed new concepts, wrote requirements and pushed technology developers and operations subject matter experts to break exist paradigms which has led to new innovative technology. Assembled and oversee global cross-functional teams to execute against the transformational plan.Expanded passion for mentoring, coaching and teaching to guide other IRI colleagues in soft skills and career paths, growing trust and relationships with clients, and pushing themselves to think outside of the box.

Business partner to all regional, convenience and smaller engagement US retail accounts at the CEO, senior leadership, and across all levels of the merchandising and marketing organizations to ensure IRI solutions enable and inform decisions. Demonstrate and train clients on the capabilities, benefits and insights generation of any/all IRI Unify solutions and data assets (point of sale, consumer panel, supply chain, loyalty card, transaction, ecommerce, targeting, activation, media). Built and led team (on and off-shore) to expand impact to retailer clients and grow transactional contracts to full strategic engagements. Worked with cross-functional partners to improve solutions, document and test new requirements, and train/share experiences so that all IRI operations team members could provide more robust services to their clients.

Retail leader for one of the largest IRI US retail clients. Transformed account from base business operations to a strategic partner by building relationships with department executives, business leaders, and technology organization. Opened opportunity to sell-in and successfully implement a customized supply chain solution.Guided team to create and redesign strategic and tactical deliverables leveraging supply chain, point-of-sale and consumer data, created new series of analytics by incorporating IRI unique prescription survey data and forged relationships to create innovative survey solutions and customer segmentations.Responsible for staffing, coaching and development of 15+ member team, P&L management, forecasting and achieving revenue growth targets.

Critical key member of the ground-breaking team to develop and implement IRI’s Loyalty Advantage solution. Partnered and built relationships with a grocery retailer’s CEO, category management, marketing and IT organizations to understand their consumer-based questions, the outcomes they were trying to achieve and the available information that could be used to support decisions.Designed, created and wrote requirements for new consumer-based methodologies which led to changes in assortment strategy, improved merchandising tactics and new innovative aisle designs. Led team of on-site and off-shore resources to expand impact across the retailer organization.Achieved 100% renewal for participating pilot manufacturers by creating and leading a multi-wave training program to teach them the power of using loyalty card data within their organization and in conjunction with their retailer partner.

Worked with CEO, senior executives, dedicated sales teams, brand teams and pricing managers to build on and off premise informational pieces from disparate data sources, to inform strategic visions, distributors and retail client recommendations. Managed relationships with syndicated and custom data suppliers (i.e. IRI, Nielsen, NPD) to understand the benefits of all data assets and solutions in order to choose the right combination to inform routine reporting, consumer sentiment, and emerging business opportunities. Identified new and emerging industry data sources and crafted business cases for acquisition and use.Developed new statistical methods using internal and external data sources and Visual Basic to understand the true incrementality and cannibalization of new products and line extensions.

Worked with advertising executives and their teams to build custom survey research that informed new sales pitches and creatives. Tabulated results using SPSS and presented findings in Young & Rubicam’s proprietary framework, Brand Asset Valuator. Guided colleagues to enhance routine tracking studies to reflect marketplace trends while improving programs to minimize survey data processing and reduce turn-around times.Conducted training sessions with internal and external global clients on Brand Asset Valuator concepts, reporting and uses to aid adoption and consumer understanding.

Assisted department heads and category managers, at a major manufacturer, by designing and conducting advanced analytic analysis to answer critical strategic business questions. Presented findings on complex statistical methodologies to senior executives by translating concepts into everyday language, explaining insights and providing tactical recommendations.Wrote and improved SAS and SPSS programs to incorporate automation, improve accuracy and condense timelines when working with transactional retailer data.