Cassie Bunch Email & Phone Number

Experienced Media Director known for a hands-on and focused approach, with 18 years of demonstrated history of the marketing and advertising industry – specializing in integrated media. Consistent proven success in strategic and tactical planning and execution of innovative plans, achieving communication goals for brands with a local, regional, and national reach.Skilled in market research, media strategy, planning, and analysis – with an emphasis on digital marketing and social media. Experience Highlights:› Work as a member of an account team in the development of creative and innovative multi-channel strategies based on clients’ business objectives – developing and maintaining strong relationships with key client stakeholders› Management of accounts (digital & traditional) throughout the entire media strategy, tactical planning, and execution process › Media/market research and analysis to understand media consumption and identify appropriate channels to meet communication goals› Research and implement new techniques, technologies, and products that are relevant for clients’ media strategies with an emphasis on experiential marketing and digital innovations› Negotiate aggressive media rates with various regional and local partners/channels – heavy digital, added value, broadcast, print, and OOH› Establish industry and media type KPIs/benchmarks used to continuously measure and improve campaign success – drawing insights from program results to inform further initiatives› Agency-wide leader/mentor in media strategy & execution› Manage and mentor a team of planners and media managers on day-to-day activities› Work with state laws and brand compliance of all plans and advertisementsAbove & Beyond:› Leveraging industry relationships to support new business efforts› Lead student tours & mentorship programs for Agency

Listed skills include Digital Marketing, Digital Strategy, Integrated Marketing, Online Advertising, and 12 others.

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  Texas A&M University-Commerce

  Business, Information Technology