Cassie Gayathri Chandra Email & Phone Number

Malaysia

Malaysia

• I supported the Bank's Collective Intelligence and Command Centre (CnC), and subsequently the IT Resilience function focusing on communications, employee engagement, and streamlining operations. Key aspects:
• Communication Strategy and Governance: developed and executed communication strategies and processes, managed stakeholder engagements
• People Strategy Development: aligned the division's people strategy with the broader goals of the Bank, organized employee engagements
• Continuous Improvement: identified/facilitated Continuous Service Improvement (CSI) initiatives. Executed plans to improve quality and operational efficiency, and mitigate risk
• Intranet Management: established new spaces and ensured continued relevance through content and design development
• Content Creation: created formal broadcasts, success stories, blog entries, guides, and reports

Petaling Jaya

• Actively contributed to establishing the company’s dialysis services business in Malaysia, and facilitated business expansion across APAC. Key aspects:
• Business Development and Expansion: developed proposals, presentations, and business cases for establishment of new dialysis centres (greenfield, acquisitions & public private partnerships) in Malaysia, Vietnam.
• Market Analysis and Strategic Planning: analysis of market trends and competitor activities. Evaluated expansion in new/developing markets.
• Development of strategic roadmaps.
• Performance Monitoring and Analysis: overseen financial and operational metrics
• Training and Personnel Development: focused on strategic business models and feasibility studies

Kuala Lumpur

• Established the hospital’s foundational communications infrastructure as part of the pioneer Business Development and Corporate Affairs team.Key aspects:
• Strategy Development and Execution: supported articulation of communications strategy
• Internal Communication Management: content creation and management, launched staff e-newsletter and townhalls
• Brand Management and Corporate Identity: managed development of marketing collaterals and hospital website
• Media Relations and Publicity: developed media releases and promotional articles, supported A&P planning. Coordinated with Ministry of Health regulators to ensure compliance.
• Policy Development: contributed to the creation of new policies and SOPs, ensuring alignment with accreditation guidelines (Joint Commission International (JCI)).

Kuala Lumpur

Completed chambering and was subsequently called to the Malaysian Bar.

Kuala Lumpur, Malaysia

• Supported efforts promoting the Royal Selangor Visitor Centre and created content for marketing collaterals for new product lines. Key aspects:
• Authored product familiarisation kits and marketing materials for new products including the Lord of the Rings collections
• Assisted in marketing initiatives, product launches and coordinated PR events positioning the Royal Selangor Visitor Centre as a premier tourist destination
• Generated press releases, contributed to advertising and promotions planning, and conducted media monitoring.

Master Of Business Administration (Mba)

Llb, Law

Chevening Award recipient. Chevening Awards offer fully-funded scholarships for selected individuals worldwide to study in the UK.

International Baccalaureate

United World College scholarships provide transformative educational opportunities to students worldwide, emphasizing global citizenship.