Focused on spearheading the overall brand strategies of the company while working closely with the global marketing team on project implementation and consistent improvements to elevate the SeneGence brand as a whole. Oversee the promotion of our offerings, campaigns and products and deliver new ideas to make a positive impact. Constantly tracking what is appealing to consumers with the goal of attracting more. Oversee the corporate PR efforts and primary social media efforts to help the company shape and protect the corporate image in ways that promote the business, values, and mission. Represent SeneGence in a variety of forums from in person events with our Distributors, media appearances, interviews and contact with outside vendors and promotional partners.

Reporting directly to the Vice President of Global Events and responsible for managing all event-related marketing strategy, communications, attendee-driving programs and overall brand awareness for SeneGence Global Events. Simultaneously manage training conferences and incentive trips, both domestic and international. - Develop a comprehensive, written marketing strategy for each event, a full-scale communication plan and implementation for each event. - Oversee all graphic design and brand implementation throughout all events. - Manage event budget.- Develop and manage multi-level marketing campaigns. - Work with vendors and DMCs on event experience and communication.- Manage all event related social channels and overall social strategy. - Being flexible in a fast-paced, constantly moving/changing environment.

• Responsible for event marketing for several events with the main objective of driving attendance numbers and revenue and assisting sales in lead generation. • Act as the single point of contact between the design, editorial, publisher and sales teams to ensure brand consistency and project objectives are met.  • Develop an annual marketing plan with competitive analysis, marketing budget and concept to ensure
maximum market penetration and exposure for each event. • Manage each event from concept to execution of the entire marketing campaign, including mailings, collateral, digital and print  campaigns, emails, social media strategy, website management, advertising and all branding. • Maintain each event website ensuring fresh material and content is shared all while driving traffic to the site. • Schedule all advertising and public relations activities. • Explore, direct, manage and authorize barter/trade/co-marketing agreements. • Oversee and manage the company exhibit booth and attendee audience booth at each event and 3rd party events. • Utilize a tracking system for marketing materials to evaluate campaign effectiveness. • Oversee and manage social media campaigns for each event.

• Responsible for marketing HydroVision International, Renewable Energy World Conference & Expo North America & POWER-GEN Financial Forum. Developing an event marketing plan with competitive analysis, marketing budget, and concept to ensure maximum market penetration and exposure for each event. • Manage each event from concept to execution of the entire marketing campaign, including mailings of conference catalogs, brochures, digital and print ad campaigns, email blasts and other marketing collateral. • Acts as the single point of contact with Creative Services/PennWell’s design team regarding the concept and marketing collateral to ensure consistency and compliance with corporate policies as it relates to branding. • Maintain each event website ensuring fresh material and content is shared throughout the year.• Work with the sales team to provide sales promotional material including direct mail, flyers and exhibitor prospectus.• Schedule all advertising and public relations activities, including press releases, manage and track distribution both internally and externally.• Direct, manage and authorize all barter, trade and co-marketing agreements• Oversee and manage the company booth at each event. The booth entails a complete presentation of total company products across all industries.• Utilize a tracking system for marketing materials to evaluate campaign effectiveness.• Oversee and manage social media campaigns for each event.

Assisted the Director of Sales & Marketing with the annual budget, marketing plan, new hire training and acted as team lead on any sales manager projects. I was also lead on reviewing and building any large Request for Proposals (RFPs) either through the city or Hilton Corporate Sales. Among these responsibilities I was also responsible for the below Sales Manager responsibilities.

• Worked in sales for 5+ years. Throughout the years I sold for catering, group sales and corporate accounts. • Responsible for overseeing the property’s sales and marketing plans• Create and implement sales promotions and creating new concepts to bring in new groups and new corporate accounts• Oversee the following markets – Corporate, Sports, Associations, Government & Social.• Responsible for meeting monthly and quarterly sales goals – including revenue and number of sales calls, cold calls and office visits.