Apr 2024 - Present
AeroLeads people directory · profile
Cassie Dai Email & Phone Number
Senior Product Marketing Manager | GTM lead at Amazon Astro | Cornell MBA
at
Amazon
2 work emails found
@amazon.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Product Marketing Manager | GTM lead at Amazon Astro | Cornell MBA
Location
New York, United States
Who is Cassie Dai? Overview
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Quick answer
Cassie Dai is listed as Senior Product Marketing Manager | GTM lead at Amazon Astro | Cornell MBA at Amazon, based in New York, United States. AeroLeads shows a work email signal at amazon.com and a matched LinkedIn profile for Cassie Dai.
Cassie Dai previously worked as Senior Product Marketing Manager, Amazon Astro at Amazon and Senior Product Marketing Manager, Ring at Amazon. Cassie Dai holds Master Of Business Administration - Mba from Cornell Johnson Graduate School Of Management.
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{first}{last}@amazon.com
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Profile bio
About Cassie Dai
As a seasoned Senior Product Marketing Manager with B2B and B2C experience and a Tech MBA graduate, I am passionate about leveraging cutting-edge technology to drive innovation and deliver exceptional results in the enterprise sector. I have a strong track record of designing and executing go-to-market plans that drive product adoption and revenue growth. My experience spans product launches, sales enablement, pricing strategies, and channel partnerships. I prioritize customer insights and feedback throughout the product lifecycle, ensuring that our offerings meet and exceed customer expectations.I am proficient in crafting compelling product narratives, delivering impactful presentations, and building strong relationships with stakeholders, both internal and external. I am skilled at leading, motivating, and empowering cross-functional teams to achieve their best results.My Tech MBA degree has equipped me with a unique skill set that differentiates me in the field of product marketing. This specialized program included intensive coursework in machine learning, Python, SQL, and human connective design.I thrive in dynamic, cross-functional environments where I can leverage my technical knowledge and strategic mindset to drive product success. Whether it's crafting compelling value propositions, conducting market research, or creating persuasive sales enablement materials, I excel at every stage of the product marketing lifecycle.
Listed skills include Online Advertising, Advertising, Marketing, Digital Marketing, and 15 others.
Current workplace
Cassie Dai's current company
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10 roles
Cassie Dai work experience
A career timeline built from the work history available for this profile.
Senior Product Marketing Manager, Ring
Amazon Devices team- Managed Go-To-Market (GTM) strategy for Ring Doorbells and Cameras categories
Aug 2022 - Mar 2024
Senior Product Marketing Manager, Amazon Ads
I spearheaded product marketing efforts for Amazon's second-highest-grossing video ads product.Accomplishments:• Accelerated the annual revenue growth and achieved a 30% increase through collaborative mechanisms with Twitch Ads and Freevee.• Attained a 35% increase in the adoption of online video ads (programmatic ads) by developing a suite of sales enablement materials.• Steered the transitioning of IMDb TV to Freevee and ensured brand consistency across 800+ existing assets by working closely with cross-functional teams.
Jul 2021 - Aug 2022
Senior Vendor Manager (Mba Retail Leadership Development Program)
I oversaw a portfolio of 350+ vendors and a product assortment of over 10,000 items as a Category Lead, while managing profit and loss (P&L) for Amazon US' top two Tools categories.Accomplishments:• Exceeded the annual category savings target by 20% through negotiating vendor contracts with seven key suppliers and demonstrating strong negotiation and cost optimization skills.• Developed a mechanism to address vendor payment disputes, leading to the resolution of a strategic partner's 2019-2020 returns dispute and securing an additional $1M in marketing package participation.• Drove a substantial 40% year-over-year increase in topline sales for Amazon US' top two categories in Tools through implementing effective marketing strategies and introducing new product offerings.
Jul 2020 - Jul 2021
Mba Candidate
Tech MBA program focused on digital product and technology innovation• 1st Place in Johnson Leading Teams Case Competition (31 teams)• 1st Place in Cornell Tsinghua Innovation Hackathon (38 teams)• 4th Place in 2019 National Adobe Analytics Challenge (233 MBA teams. First Cornell team to become finalist.) www.adobeanalyticschallenge.com• Merit Scholar, Forte Fellow• Class Representative & Fellow, Cornell Emerging Markets Institute• Marketing & Publishing Co-Chair, Johnson Women In Tech
May 2019 - May 2020
Senior Marketing Manager, Digital | Digital Product Owner
Promoted from Online Marketing ManagerI led a team of two direct reports and coordinated with six marketing agencies to successfully launch platforms and interactive campaigns. I managed a 10-person cross-functional team in Europe and Asia, including engineers, data analysts, and designers to develop the first-ever on-cruise offline WeChat miniprogram. This achievement led to the exclusive acquisition of a $2M strategic media partnership with Tencent.Accomplishments:• Directed digital marketing efforts for North Asia and oversaw the allocation of an annual marketing budget of $16M, which accounted for 80% of the total budget.• Delivered an 87% increase in target audience occupancy rate by formulating a two-year digital roadmap covering the entire customer lifecycle.• Strategically designed Costa Crociere's two-year digital-first marketing roadmap, resulting in a 400% annual budget increase, amounting to $20M.
Feb 2016 - Mar 2019
Regional Senior Account Manager, Asia Pacific
• Served as the cross-functional lead for 12 markets and orchestrated a comprehensive global brand site overhaul.• Achieved a 40% increase in time spent on the site as well as reduced bounce rate to less than 35% by driving improvement initiatives.• Managed and trained a dedicated 7-person content team to produce over 12,000 assets using Adobe Experience Manager. • Successfully launched content hubs in 8 markets within one month ahead of schedule.
Oct 2014 - Feb 2016
Account Manager
• Spearheaded team of four partner agencies as client lead in execution of $1.5M integrated campaigns• Effectively aligned marketing objectives with C-Suite leadership, resulting in 5% increase in brand market share• Developed wireframes, use cases, product technical requirement documents, user acceptance test reports, and optimization strategies for 9 marketing campaign sites; exceeding all client-set KPIs by 20%
Oct 2013 - Oct 2014
Senior Account Executive
• Developed revamp strategy for cosmetics client's O2O experience platform with focus groups and social listening data, working with design and engineer teams to increase bookings.• Analyzed and forecasted engagement performance of brand sites and social media accounts monthly, procuring additional site revamp projects with deep-dive reports.
Jul 2011 - Oct 2013
Account Executive
Razorfish Global
• Launched China’s first online to offline augmented reality social campaign
Dec 2010 - Jul 2011
3 education records
Cassie Dai education
Master Of Business Administration - Mba
Cornell Johnson Graduate School Of Management
Master Of Business Administration - Mba
Cornell Tech
Bachelor Of Science, Double Major: Marketing And Management
Nyu Stern School Of Business
FAQ
Frequently asked questions about Cassie Dai
Quick answers generated from the profile data available on this page.
What company does Cassie Dai work for?
Cassie Dai works for Amazon.
What is Cassie Dai's role at Amazon?
Cassie Dai is listed as Senior Product Marketing Manager | GTM lead at Amazon Astro | Cornell MBA at Amazon.
What is Cassie Dai's email address?
AeroLeads has found 2 work email signals at @amazon.com for Cassie Dai at Amazon.
Where is Cassie Dai based?
Cassie Dai is based in New York, United States while working with Amazon.
What companies has Cassie Dai worked for?
Cassie Dai has worked for Amazon, Cornell Tech, Costa Crociere S.P.A., Gtb, and Ddb.
How can I contact Cassie Dai?
You can use AeroLeads to view verified contact signals for Cassie Dai at Amazon, including work email, phone, and LinkedIn data when available.
What schools did Cassie Dai attend?
Cassie Dai holds Master Of Business Administration - Mba from Cornell Johnson Graduate School Of Management.
What skills is Cassie Dai known for?
Cassie Dai is listed with skills including Online Advertising, Advertising, Marketing, Digital Marketing, Interactive Advertising, Digital Strategy, Integrated Marketing, and Mobile Marketing.
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