Cassie Donlen Email & Phone Number

First Coast Florida

Waukesha, Wi

Focused intently on customer service through producing high quality publications and interactive online and social media connections. Proficient in Microsoft office, including Word, MS Excel, and Outlook, Adobe InDesign and Adobe Photoshop. Highly effective organizational skills in implementing consecutive projects and meeting short deadlines at ease while working in a hectic environment at a faster than average pace. Work both independently and as a team to meet established department objectives. Demonstrated superior communication skills, both orally and written, including phone and listening skills. • Coordinated content for print and digital publications, managed the flow of assigned projects in Wirework and Bead & Button magazine while meeting strict deadlines in a fast-paced environment. Responsible for producing content for website, newsletters, and social media. • Participated in developing promotional sales strategies to broaden audience for print subscriptions and online store sales.• Utilized professional presentation skills to script and appear in over twenty technique-based videos.• Responsible for developing and producing new/special market content for website, newsletters, and social media. • Built rapport and close relationships with various experts in the industry to recruit, educate, and develop contributors for new magazine content.• Effectively communicated and collaborated with freelance contributors, in-house editors, and design team to meet department objectives.

Greater St. Louis Area

Serving as the artist and designer behind Glass Beadle. Founded and operated two distinct e-Commerce websites focusing on Direct to Consumer and Wholesale sales and distribution of jewelry, supplies, beads, and personally published educational materials. Maintained HTML website and maintained a large presence on social media with focus on writing and providing educational materials in the form of videos, kits, and published projects with leading magazine publishers.• Defined and developed a creative niche in the arts and jewelry industry using product presentation and sales techniques learned during career as a pharmaceutical sales representative. Created a business and marketing plan and founded a successful and profitable on-line business. • Authored and contributed numerous technical and instructional articles and features for industry books, magazines, and videos, earning industry awards and recognition for designs.• Delivered presentations and served as instructor for hands-on classes at industry trade shows.• Proven expert on developing creative marketing strategies to increase sales and product exposure to target audiences, resulting in increased sales and profits annually.• Initiated and developed long term relationships with both customers and editors in the publishing business resulting in increased repetitive sales and exposure in leading beading magazines, books, and videos. • Web Design and Search Engine Optimization and marketing proficiency, consistently placing in the top twenty search results on Google for relevant keyword searches.

Greater St. Louis Area

Worked in primary care on initially joining Abbott promoting anti-infective, gastrointestinal, hypertension, prostate, and sleeping aid medications to primary care doctors, pulmonologists, gastroenterologists, and urologists. After consistently performing at a high level and achieving numerous sales honors, was promoted to neuroscience specialty rep. Developed and managed sales of epilepsy, bi-polar, and ADHD pharmaceutical products targeted to neurologists and psychiatrists in private practice and institutions in a defined territory. Organized promotional events and continuing education opportunities for local physicians through arranging venues with medical experts and well-known specialists in their field as speakers and presenters. • Results oriented – for latest 12-month period as a neuroscience specialist, was ranked #7 in the nation (150), achieving the coveted All Star status.• Identified and engaged key decision makers with clinical and scientific data, consistently meeting and exceeding sales goals and quotas.• Upon promotion to specialty rep in 1996, converted a newly assigned low performing territory into one of the top regions in the country through development and implementation of an effective sales plan.• Facilitated multiple new product launches including the highly successful antibiotic Biaxin. After initial launch, was ranked #1 in the nation in sales. • Cultivated additional product exposure through physician samples of pharmaceutical products while maintaining a flawless reconciliation report while complying with FDA regulations.• Provided field training to new hires and helped with presentations during district meetings.• Achieved and recognized for outstanding sales performance as a PPD Rising Star.