Cassandra Edwards

Cassandra Edwards Email and Phone Number

Food & Beverage Business Growth Leader @ ADM
Saint Paul, MN, US
Cassandra Edwards's Location
Greater Minneapolis-St. Paul Area, United States, United States
Cassandra Edwards's Contact Details
About Cassandra Edwards

Global marketing & sales leader with over twenty years of experience translating business objectives and customer insights into successful strategic marketing programs and sales strategies. As a highly collaborative and innovative problem solver, I am passionate for building meaningful relationships and have a desire to grow as a sales leader. Core Competencies:Strategic Account Management | Sales Leadership | Sales Management | Global Marketing | Category Management |Business Development | Innovation | Strategy

Cassandra Edwards's Current Company Details
ADM

Adm

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Food & Beverage Business Growth Leader
Saint Paul, MN, US
Website:
adm.com
Employees:
37028
Company phone:
+1-312-634-8100
Company email:
info@wild.de
Cassandra Edwards Work Experience Details
  • Adm
    Adm
    Saint Paul, Mn, Us
  • Adm
    Manager, National Accounts
    Adm Jul 2021 - Present
    Chicago, Il, Us
  • Kerry
    Account Manager, Global Cpg
    Kerry Jan 2019 - Jul 2021
    Naas, Ie
    Responsible for driving customer growth by continuously securing current base business and developing strategic growth opportunities. • Develop and execute account plan aligning Kerry strategic business priorities to the account businesses.• Manage price negotiations and supply agreements.• Grow project pipeline from 10 new projects to 46 new projects in 2020; 2 new projects valued over $4M each.• Build long-term key global relationships with Global Procurement for long-term strategic partnership agreements - as well as build key relationships with investment partners, resulting in new opportunities with 3 partner businesses.• Facilitate over 20 cross-functional innovation sessions based on customer’s brand roadmap and strategy through marketing and R&D engagement on new innovations.• Develop innovative, mutually beneficial solutions such as SKU rationalization and allergen harmonization for cost savings in plant efficiencies.
  • Kerry
    Senior Marketing Manager, Snacks
    Kerry Apr 2016 - Jan 2019
    Naas, Ie
    Strategic marketing business leader for the Kerry Snack category. Manage cross-functional teams of Commercial, R&D, Culinary, Sensory, Market Research and Regulatory to build effective strategic customer relationships through high impact, on-trend product innovations. Continually excelled with stretch projects, including Strategy and Account Management.• Develop and lead execution of 5-year snack strategy focused on high growth markets to identify target customers and provide technology recommendations for the business innovation pipeline and technology plans, leading to 5 new innovations to the pipeline and 3 new launches in 2018.• Create annual business plans for all key snack accounts in line with profitability targets.• Influence and coach key snack Account Managers on Strategic Growth Initiatives to present to, and execute with, their customers.
  • Cargill
    Associate Marketing Manager, Cargill Foodservice North America
    Cargill May 2015 - Apr 2016
    Wayzata, Minnesota, Us
    Lead marketing collaboration of 10 Cargill businesses serving the Foodservice industry to deliver one Cargill voice to customers.• Analyze, visualize, and deliver market and industry updates to sales team and to customers.• Leverage key market insights in annual business planning utilizing Nielsen IRI, Datassential, Technomic, and Mintel. • Provide expert thought leadership in customer-facing innovation and marketing engagements for key strategic foodservice customers.
  • Cargill
    Marketing Associate, Cargill Malt
    Cargill Jul 2011 - Apr 2015
    Wayzata, Minnesota, Us
    Deliver business growth initiatives through rebranding, customer strategies and developing a global business tool for excellence.• Lead brand development project for the Specialty Malts division and 3-year strategy to grow the $3.8M gross margin business to $5.2M by 2017.• Coordinate the US commercialization/integration of an Asia Pacific product line from a newly acquired business.• Develop and execute global Regional Marketing Plans outlining key account management strategies for 65 global customers.• Manage development and roll-out of Salesforce.com across global commercial teams in 10 countries.
  • Engineered Products Company (Epco)
    Pdu Cables - Marketing Manager
    Engineered Products Company (Epco) Apr 2010 - Jul 2011
    Minnetonka, Minnesota, Us
    • Championed new product development strategies for two product lines: resulting in the launch of three new products to the Air-Guard Cable Seal product line and five new offerings to the power cable product line • Lead marketing communications strategy and design to aid the sales process, resulting in 15% year-over-year growth• Assist with financial projections and budgeting process, and management of a $85K marketing budget
  • Engineered Products Company (Epco)
    Pdu Cables - Southeastern Regional Sales Manager
    Engineered Products Company (Epco) May 2009 - Apr 2010
    Minnetonka, Minnesota, Us
    • Manage sales in a territory of eight states, committing to 30% travel to the southeastern region of the United States; obtained 10 new clients within 8 months and increased 2009 annual sales by 12%, exceeding the budget of 5%• Perform competitive analysis to ensure pricing and product offerings are geographically in line with the industry demand; as a result, company adjusted price offerings in the southeastern region to reflect geographic pricing differences in proximity to competition
  • Engineered Products Company (Epco)
    Pdu Cables - Inside Sales/Marketing Coordinator
    Engineered Products Company (Epco) Dec 2006 - May 2009
    Minnetonka, Minnesota, Us
    Standardize inside sales procedures; created quotation and sales order procedure flow charts, monthly sales reports decreasing sales processing time by 50% and provided tracking data for process improvements.
  • Creative Labs
    Field Marketing Associate
    Creative Labs Sep 2004 - Oct 2005
    Singapore, Sg

Cassandra Edwards Skills

Marketing Strategy Marketing Management Marketing Communications Leadership Strategy Social Networking Cross Functional Team Leadership Project Management Public Relations Product Development Strategic Planning Negotiation Sales Business Networking New Business Development Food And Beverage Brand Development Sales Management Competitive Analysis Account Management Advertising Social Media Marketing Budgets Salesforce.com Microsoft Office Product Marketing Trade Shows Brand Management Business Strategy Integrated Marketing Customer Insight Consumer Products Business Planning Business To Business Business Development Market Research Customer Relationship Management Marketing Management Food Industry Fast Moving Consumer Goods Social Media Market Planning Customer Service Forecasting

Cassandra Edwards Education Details

  • St. Cloud State University
    St. Cloud State University
    Marketing
  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Certificate Of General Management Excellence

Frequently Asked Questions about Cassandra Edwards

What company does Cassandra Edwards work for?

Cassandra Edwards works for Adm

What is Cassandra Edwards's role at the current company?

Cassandra Edwards's current role is Food & Beverage Business Growth Leader.

What is Cassandra Edwards's email address?

Cassandra Edwards's email address is ca****@****ill.com

What is Cassandra Edwards's direct phone number?

Cassandra Edwards's direct phone number is +195245*****

What schools did Cassandra Edwards attend?

Cassandra Edwards attended St. Cloud State University, University Of Minnesota - Carlson School Of Management.

What are some of Cassandra Edwards's interests?

Cassandra Edwards has interest in Boating And Golfing, Softball.

What skills is Cassandra Edwards known for?

Cassandra Edwards has skills like Marketing Strategy, Marketing, Management, Marketing Communications, Leadership, Strategy, Social Networking, Cross Functional Team Leadership, Project Management, Public Relations, Product Development, Strategic Planning.

Who are Cassandra Edwards's colleagues?

Cassandra Edwards's colleagues are Gangadharan V.k, Jill Engelken, Aulia Fitri Indrasari, André Leclerc, Raish Boedhan, Damon Williams Sr., Conceição Pazo.

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