Cassie Shaw

Cassie Shaw Email and Phone Number

Corporate Communications at Sony Electronics @ Enterprise Mobility
Greater St. Louis
Cassie Shaw's Location
San Diego Metropolitan Area, United States, United States
Cassie Shaw's Contact Details
About Cassie Shaw

Cassie Shaw is a Corporate Communications at Sony Electronics at Enterprise Mobility. She possess expertise in social media, advertising, marketing, facebook, integrated marketing and 24 more skills. Colleagues describe her as "I managed Cassie for a few years and considered her my Swiss Army knife. Whether it is digital/social media, comms, analytics or web management, Cassie can do it all. Her work ethic is like no other, and to this day I use her as an example of the perfect employee. She kept her head down, got her work done, and did A+ work. I always had full confidence in her to handle our external and internal business partners. She was always confident in presenting to Senior Leadership and had the respect of her peers. I highly recommend Cassie and can say with full confidence if you get the chance to work with her that you will be just as impressed as I was."

Cassie Shaw's Current Company Details
Enterprise Mobility

Enterprise Mobility

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Corporate Communications at Sony Electronics
Greater St. Louis
Website:
enterprisemobility.com
Employees:
66897
Cassie Shaw Work Experience Details
  • Enterprise Mobility
    Enterprise Mobility
    Greater St. Louis
    View
  • Sony Electronics
    Sr. Social Media & Media Relations Specialist, Corporate Communications
    Sony Electronics Jul 2023 - Present
    San Diego - Us | Tokyo - Jp, Us
    • Develop and manage c-suite executives' social media presence on LinkedIn and Instagram for President and Head of DEI&B and Sustainability• Manage all corporate media and PR inquiries. build relationships with top-tier outlets, and review all press releases• Collaborate with business units, HR, legal, etc. to support product launches, internal communications, and third-party partnerships• Liaison for Tokyo HQ team to the North American brands and marketing agenda
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  • Anheuser-Busch
    Communications Manager, Golden Road Brewing
    Anheuser-Busch Mar 2022 - Jan 2023
    St. Louis, Mo, Us
    • Managed all points of earned media: always-on PR, social media, website content, brand partnerships, and influencer collaborations• Revamped the social presence and content strategy for Golden Road Brewing and its beer brands: Mango Cart, Ride On IPA, and Street Cart Cerveza Launched a new website, goldenroad.la, leading the copywriting, visual selection, and agency management• Collaborated with pub, innovation, brand, and design teams to support new product launches, brand programming, and influencer events• Served as a producer for content, creating briefs and managing production with in-house filmmakers and third-party creatives
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  • Anheuser-Busch
    Manager, Corporate Communications, Digital & Social
    Anheuser-Busch Sep 2019 - Apr 2022
    St. Louis, Mo, Us
    • Actively managed the Anheuser-Busch social media profiles on Facebook, Twitter, Instagram, LinkedIn, and YouTube and the external corporate website Anheuser-Busch.com• Led organic social content creation and community engagement through an agency partner with a monthly editorial calendar• Collaborated directly serving as the digital liaison with the internal brand, innovation, CSR, and legal teams on upcoming initiatives and campaigns• Managed social media policies, executives' social presence, crisis mitigation, and employee digital advocacy program
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  • Anheuser-Busch
    Manager, Social Listening & Data Analytics
    Anheuser-Busch Feb 2018 - Sep 2019
    St. Louis, Mo, Us
    • Tracked and measured online conversations for the corporate brand including Anheuser-Busch-owned social channels (Facebook, Instagram, Twitter, YouTube, etc.)• Analyzed social, website, and earned media data using tools like Brandwatch, Sprinklr, Google Analytics, and Cision• Wrote Boolean queries to pull data from social listening monitoring tools including metrics such as sentiment, reach, conversation drivers, etc.• Led weekly and monthly meetings with key stakeholders to present findings and strategic recommendations in a clear and concise manner
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  • Raindrop Marketing
    Brand Manager
    Raindrop Marketing Jul 2016 - Jan 2018
    San Diego, Ca, Us
    • Project lead and client contact for 15+ accounts in the hospitality, tourism, education, and healthcare industries, such as City of Del Mar, Doctor D. Schwab, Luna Grill, LightBridge Hospice, Del Mar Plaza, BCB Cafe, etc.• Developed timelines for all marketing materials working closely with in-house designers, producers, and copywriters• Executed organic and paid social, email campaigns, web content, and SEO• Compiled and delivered monthly analysis reports for each client• Managed all paid advertising campaigns on various channels, such as Google AdWords and Facebook
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  • True Media
    Digital Project Supervisor
    True Media Oct 2015 - Jun 2016
    Columbia, Mo, Us
    • Monitored workload, provided training, and developed skill sets of 5 direct report• Recommended placement and buys for paid digital ad campaigns across search, mobile, video, etc.• Compiled consumer insights and data to identify campaign audience and goals• Served as the digital liaison on new business calls and pitches• Regularly reviewed the status and performance of digital media projects with Digital Project Managers • Worked with Search Supervisor(s), Campaign Operations Supervisor(s), and Analytics Supervisor(s) to ensure that digital campaign management and execution delivered superior results• Managed onboarding schedule, training sessions, and orientation process for all newly hired and transitioned Digital Project Managers that report to them
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  • True Media
    Digital Project Lead
    True Media Jun 2015 - Sep 2015
    Columbia, Mo, Us
    • Reviewed campaign performance with Digital Project Managers on a regular basis to ensure that delivery and execution met or exceeded client expectations• Monitored the workload and trained individual team members on digital media research, strategic media planning, project management, web analytics, and campaign analysis• Fulfilled all the responsibilities of a Digital Project Manager on an assigned portfolio of clients• Served as a resource to client account teams for digital strategy, client relations in the digital space, and analysis of digital media campaigns• Led the development of digital materials for new business and client presentations
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  • True Media
    Associate Digital Project Manager
    True Media May 2014 - May 2015
    Columbia, Mo, Us
    • Developed and executed digital media strategies across all channels, such as search, mobile, and video• Worked with traditional media teams to provide the best media mix for clients, mainly in the healthcare industry• Researched, studied, and compiled demographic data and consumer profiles to identify the target audience for each campaign• Communicated media buy specifications and campaign goals to ensure a successful launch of each digital campaign• Served as the direct contact for paid media vendors in the programmatic and social advertising space
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  • Dentsmart: Illinois, Missouri And Wisconsin
    Social Media Marketing Intern
    Dentsmart: Illinois, Missouri And Wisconsin May 2013 - May 2014
    • Collaborated with 3 team members to strategize for new social media campaigns• Created, edited, and maintained all social media pages on Facebook, Twitter, and LinkedIn• Planned promotional and sponsorship events throughout the Midwest region• Increased Facebook likes by 150% within the first two months• Interacted and engaged with customers on social media pages
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  • A Taste Of Excellence
    Student Manager
    A Taste Of Excellence Aug 2012 - May 2014
    • Prepared main courses and desserts, and organized the dinner layouts• Worked within a team environment, handling multiple tasks at once• Assisted the main chefs with any tasks that need to be done throughout the day• Trained new employees on the etiquette and day-to-day tasks • Gained leadership, customer service, and management skills
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  • True Media
    Media Assistant Intern
    True Media Jun 2013 - Aug 2013
    Columbia, Mo, Us
    • Worked closely with media buyers, planners, digital specialists, and account planners• Managed billing, radio and television traffic, create flowcharts, design presentations, and maintain relationships with clients• Learned and practiced various software and technologies used in the media world• Gained skills in Telemar, SRDS, trafficking, Google Analytics, etc.
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  • U.S. Army Corps Of Engineers
    Interpretive Park Aid
    U.S. Army Corps Of Engineers May 2012 - Aug 2012
    • Presented educational and insightful interpretive programs daily • Planned events and advertise the events by creating ads using banners, flyers, bulletin boards, etc.• Monitored social media analytics and helped manage the page• Launched the Geocaching trail • Interacted daily with the public, providing community relations and service
  • Imming Insurance Agency
    File Clerk And Graphics Creator
    Imming Insurance Agency Jan 2010 - Jan 2011
    • Combined new and old files containing confidential information• Input client file information into the agency management system• Created and managed the Facebook page and company website• Designed advertisement layouts and promotional pieces to increase brand awareness

Cassie Shaw Skills

Social Media Advertising Marketing Facebook Integrated Marketing Teamwork Customer Service Microsoft Office Self Management Microsoft Word Marketing Communications Technical Skillset Learn New Tasks Swiftly Online Marketing Microsoft Excel Social Networking Media Planning Digital Marketing Powerpoint People Oriented Team Leadership Digital Strategy Digital Media Google Adwords Multi Tasking Capabilities Media Buying Branding And Identity Brand Strategy Strategic Brand Positioning

Cassie Shaw Education Details

  • Illinois State University
    Illinois State University
    Integrated Marketing Communications / Minor: Insurance

Frequently Asked Questions about Cassie Shaw

What company does Cassie Shaw work for?

Cassie Shaw works for Enterprise Mobility

What is Cassie Shaw's role at the current company?

Cassie Shaw's current role is Corporate Communications at Sony Electronics.

What is Cassie Shaw's email address?

Cassie Shaw's email address is ci****@****ces.com

What schools did Cassie Shaw attend?

Cassie Shaw attended Illinois State University.

What are some of Cassie Shaw's interests?

Cassie Shaw has interest in Children, Etc, Education, Environment, Arts And Culture, Music, Painting, Scrapbooking, Taking Photos, Disaster And Humanitarian Relief.

What skills is Cassie Shaw known for?

Cassie Shaw has skills like Social Media, Advertising, Marketing, Facebook, Integrated Marketing, Teamwork, Customer Service, Microsoft Office, Self Management, Microsoft Word, Marketing Communications, Technical Skillset.

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