Cassie Layton

Cassie Layton Email and Phone Number

Vice President of Strategy and Marketing at EV Connect @ EV Connect
Cassie Layton's Location
Los Angeles, California, United States, United States
Cassie Layton's Contact Details

Cassie Layton personal email

About Cassie Layton

I love taking a product, process, or idea and finding ways to make it better. Among my greatest strengths is my competitive nature, which has been the driving force for me in seeking out and analyzing how I can increase the bottom line for my company and clients, and a better customer experience through omni-channel marketing.I am talented at juggling multiple projects concurrently and accustomed to delivering on deadline, even in a stressful environment. Meeting key dates and goals is critical to me, so I have become expert at coordinating vendors, working efficiently, and managing my time effectively. Working with various vendors, clients, and internal teams has never been an issue with me, since building and maintaining relationships and negotiating are also particular strengths.On a team, I naturally gravitate toward leadership positions. I thrive in roles where I can step up and lead a team. In fact, I pride myself on being able to recognize strengths in others and then helping them to leverage those skills to facilitate the team in reaching common goals.My Top 5 Strengths: 1. Competition2. Strategic3. Command4. Futuristic5. Individualization

Cassie Layton's Current Company Details
EV Connect

Ev Connect

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Vice President of Strategy and Marketing at EV Connect
Cassie Layton Work Experience Details
  • Ev Connect
    Vice President Of Strategy And Marketing
    Ev Connect Jun 2024 - Present
    El Segundo, Ca, Us
  • Ev Connect
    Vice President Of Marketing
    Ev Connect Mar 2023 - Present
    El Segundo, Ca, Us
  • Ev Connect
    Senior Director Of Marketing
    Ev Connect Aug 2021 - Mar 2023
    El Segundo, Ca, Us
  • Ev Connect
    Director Of Solutions Marketing
    Ev Connect May 2020 - Aug 2021
    El Segundo, Ca, Us
  • Happy Returns
    Product Marketing
    Happy Returns Oct 2018 - Apr 2020
    Santa Monica, California, Us
  • Accenture
    Marketing Consultant
    Accenture Mar 2017 - Sep 2018
    Dublin 2, Ie
  • Accenture
    Marketing Operations And Campaign Management Consultant
    Accenture Jul 2016 - Mar 2017
    Dublin 2, Ie
  • Old Navy
    Marketing Operations Manager
    Old Navy Mar 2016 - Jul 2016
    San Francisco, Ca, Us
  • Old Navy
    Associate Manager-Marketing Operations
    Old Navy Jun 2015 - Jul 2016
    San Francisco, Ca, Us
    Supervise the Old Navy creative-production workflow with a focus on project communication, schedule facilitation, resource allocation, workload balance and change management for seamless execution of the marketing plan• Establish Omni-Global processes to streamline creative and approval process to ensure content consistency• Manage timelines of in-store, digital, and social marketing collateral for over 200 concurrent projects• Serve as the team leader on marketing projects to ensure that all design layouts are reviewed and approved by executive leadership• Manage workload of various cross-functional teams to ensure positive workflow• Coordinate schedules of creative, copy, production artist and print production teams
  • Old Navy
    Associate Manager-Retail Planning Operations
    Old Navy Jun 2014 - Jun 2015
    San Francisco, Ca, Us
    •Lead execution of seasonal marketing plans, ensuring cross-functional integration and understanding to all changes from the pre-season plan through a weekly meeting and daily emails•Own cross-functional execution meetings for all branded promotions •Collaborate with Finance and Strategy in the marketing effectiveness process•Responsible for understanding Old Navy’s target customer, business objectives and brand platform to develop North American Seasonal Marketing strategies •Partner with Global Marketing leads (Canada/ONO/ONOL) to ensure programs are well leveraged across multiple regions•Create, test, approve and help resolve any issues with discount codes in partnership with Store Operations, IM Strategy and Pricing Team, and Online Team for email coupon enabled codes for in-store use •Manage all Commercial Planning changes, communication, and execution •Balance numerous relationships with key internal business partners – Brand Communications, Merchandising, Store Operations, Finance, Marketing Teams
  • Young Professionals Rotary Of Beverly Hills
    President
    Young Professionals Rotary Of Beverly Hills Nov 2012 - Apr 2014
    Co-founded club empowering young professionals to leverage their skills and talents to cultivate professional networks and better the community. Teamed with other board members to plan networking events. Performed email marketing. Assisted in on-boarding new members. Facilitated coordination with Beverly Hills Rotary.
  • Funzone Inc
    Senior Account Executive
    Funzone Inc Sep 2010 - Apr 2014
    Los Angeles, California, Us
    Managed product development process. Handled multiple accounts, with chief responsibility for product development activities around Gymboree accessory and outerwear product lines. Oversaw 10 interns on multiple projects. Performed trend spotting for Bath & Body Works account. Contributed to website development, establishment of licensing agreements, creation of marketing strategies, and design of marketing materials. Achieved marked increase in bottom line for two key clients. Developed and managed relationships with vendors. Conducted letter of credit negotiations.

Cassie Layton Skills

Social Media Strategic Planning Marketing Marketing Strategy Leadership Social Media Marketing Powerpoint Management Microsoft Excel Retail Microsoft Office Market Research Product Development Microsoft Word Negotiation Teamwork Team Leadership Customer Service Account Management Event Planning Outlook Communication Customer Relations Blogging Project Management Integrated Marketing Event Management Online Marketing Business Strategy Business Development Microsoft Powerpoint Problem Solving Cross Functional Team Leadership Team Building New Business Development Social Networking International Business Strategy Pricing Trend Analysis Email Marketing Supply Chain Management Change Management International Marketing Excel Word Marketing Effectiveness Quickbooks Time Management

Cassie Layton Education Details

  • University Of Southern California
    University Of Southern California
    Master Of Business Administration (Mba)
  • University Of San Diego
    University Of San Diego
    Marketing And Supply Chain Management

Frequently Asked Questions about Cassie Layton

What company does Cassie Layton work for?

Cassie Layton works for Ev Connect

What is Cassie Layton's role at the current company?

Cassie Layton's current role is Vice President of Strategy and Marketing at EV Connect.

What is Cassie Layton's email address?

Cassie Layton's email address is cm****@****ail.com

What schools did Cassie Layton attend?

Cassie Layton attended University Of Southern California, University Of San Diego.

What skills is Cassie Layton known for?

Cassie Layton has skills like Social Media, Strategic Planning, Marketing, Marketing Strategy, Leadership, Social Media Marketing, Powerpoint, Management, Microsoft Excel, Retail, Microsoft Office, Market Research.

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