Cassie Mchugh Email & Phone Number

New York, NY, US

New York, New York, United States

New York, New York, United States

• Lead team in execution of digital marketing strategy for Fortune 500 company, campaign and budget management, strategic optimizations and testing, data analysis and reporting, and insight generation
• Regularly build and dynamically update media plans and executive decks in support of client goals, evolving priorities, and consistent innovation
• Own project management for six person team, inclusive of coaching and a consistent feedback loop to ensure growth and development of direct… Show more
• Own project management for six person team, inclusive of coaching and a consistent feedback loop to ensure growth and development of direct reports
• Serve as point person for day-to-day client contacts, holding responsibility for growth and maintenance of relationships to ensure client satisfaction
• Manage multi-million-dollar content syndication program, including partner ownership with existing vendors and regular vetting of new prospects to foster diversification and efficiency improvements

New York, New York, United States

• Served as point person for client needs, leading weekly status calls and email communication
• Regularly generated insights and analysis to support clients' understanding of performance trends, innovation opportunities, and testing outcomes
• Created and presented client-facing performance reports for weekly status calls, as well as in support of ad hoc reporting requests and milestone presentations, including quarterly business reviews and media plans
• Ensured effective project… Show more
• Ensured effective project management across internal and client teams, overseeing priority and deadline coordination and serving as a communication liaison between team subsets
• Collaborated on media planning efforts, budget and optimization management, and strategic testing initiatives for Social, Display, and Search campaigns across Facebook, Google Search, Bing Search, Google DV360, Yahoo.

New York, New York, United States

• Managed $800,000+ in monthly marketing spend across half a dozen clients ranging from growing startups to Fortune 500 companies
• Developed and implemented uniquely tailored e-commerce strategies to support a variety of client priorities and KPIs, including brand awareness, efficient customer acquisition, profitable ROAS, and campaign support for.
• Executed ad operations and campaign optimizations across a variety of digital platforms, including Facebook,… Show more
• Executed ad operations and campaign optimizations across a variety of digital platforms, including Facebook, Instagram, Twitter, MSN, Pocket, Taboola, and Outbrain
• Created easily digestible client-facing performance reports using reporting and attribution platforms including Microsoft Excel, AppsFlyer, and our proprietary technology platform
• Maintained strong client relationships, directly leading communications across all assigned client teams and relevant network partners Show less

In this role, I managed program operations and directly supported the director of Philly Start-Up Sprint, a two-week summer program designed to provide valuable business experience to college students displaced from summer internships by COVID-19. My responsibilities included developing program materials, managing outreach to speakers and professionals.

Villanova University

As Co-Editor-In-Chief, I was responsible for leading The Villanovan to serve as the official written record of Villanova University and a voice for the student body. This included guiding our 10 section editors to lead their staffs of writers, monitoring our content, overseeing production and final review of our weekly editions, and serving as a liaison.

Villanova University

As Culture Editor for Villanova's student newspaper, I was responsible for overseeing and directing my staff to report on what's exciting and engaging in the areas of arts, entertainment, human interest, and culture both on and off campus.

As Associate Editor for Villanova's student newspaper, I was responsible for creating and posting social media content and promoting the paper to both readers and potential staff members. I also served as a member of the Editorial Board.

West Chester, PA

As an intern at QVC, I worked cross functionally across the Paid Social and Ad Operations teams, supporting them in the planning, execution, moderation, and reporting of Facebook and Instagram ads for both QVC and HSN. I was directly responsible for the building and targeting of audiences, as well as reporting on our driving ad performance metrics and.

Philadelphia, Pennsylvania

As a Features Intern at Philadelphia Media Network, I developed and wrote content for publication in The Philadelphia Inquirer and on philly.com focusing on local cultural events, arts and entertainment. I worked closely with publicists and press agents to schedule interviews and gather information for articles and excelled at working in a fast-paced.

Villanova, PA

At the Villanova Bookstore, I did everything from ringing purchases to inventory to customer service. My position allowed me to continue to develop my skills and experience in retail while also learning about how a business operates to meet the wants and needs of a targeted market.

Greater Philadelphia Area

As a Media Planning Intern at Harmelin Media, I supported the omnichannel planning strategy for several major accounts, including Blue Diamond Almonds and Sugar in the Raw. I performed research, data analysis, and ad quality assurance checks for our client network and was given the opportunity to sit in on various client-facing calls and meetings in order.

Bachelor'S Degree, School Of Business, Marketing Major W/ Digital Marketing Concentration & Communications Minor

Activities and Societies: The Villanovan Newspaper, VSB Ambassadors, Deans' Undergraduate Student Advisory Committee, Honors Program Peer.

Education record

Activities and Societies: National Honor Society, Lo Splendore Newspaper, Yearbook, Student Ambassadors, Community Service Corps, PJPTV.

Camp Business

I participated in this two-week summer program at Drexel's Lebow College of Business during which I attended seminars introducing me to.

Education record