Cassie Packer Email & Phone Number

Los Angeles, Ca, Us

Cambridge, Massachusetts, Us

- Contributed to the creation of the GTM Operations (GTMO) function.- Oversee RevOps tech stack: Marketo, Salesforce, Qualified, Outreach, ZoomInfo, Cloudingo.- Project manage GTMO initiatives: technology implementations, data integrity, process development.- Lead weekly sprint planning and daily stand-ups to prioritize business and stakeholder initiatives.Major Projects:- Led Drift > Qualified migration to increase demand generation and improve conversion rates.

Cambridge, Massachusetts, Us

- Developed the Marketing Operations function.- Marketo system administration. - Triage day-to-day support requests from both Marketing & Sales teams.- Created and oversee all core Marketo operational campaigns: data management, subscription center, lead lifecycle.- Created and maintain Marketo program templates and guidelines to enable self-service campaign activation.Major Projects:- Led HubSpot > Marketo migration to improve operational efficiency across the Marketing team.

Irvine, California, Us

- First Marketing / Sales Ops hire - created framework for Revenue Operations function- Managed marketing + sales tech stack: HubSpot, Salesforce, Outreach, RingLead, ZoomInfo, Vidyard- Developed and managed lead lifecycle + MQL process: hand-off, follow-up, conversion rate optimization- Created lead scoring model to identify engaged leads for sales follow-up- Reported KPI’s to key stakeholders: Marketing, Sales, Member Success, Executive Management- Create processes to foster alignment between Marketing / Sales: BDR cold outreach strategy, campaign execution, data integrity initiatives

Provo, Ut And Seattle, Wa, Us

- Owned global data management strategy / roadmap of Marketo database. - Performed weekly analysis on data health and quality of leads in Marketo; distributed to key stakeholders and executive team.- Analysed marketability and engagement recency across the global database; identified drivers / recommended solutions for improvements. - Audited, maintained, & optimized operational data management programs.- Cross-collaborated with global Marketing Ops leaders in EMEA and APJ regions to ensure operational alignment of global initiatives.Major Projects:- Implemented a multi-step data cleaning program (Data Washing Machine) to automatically enrich, disposition, and normalize incoming data.- Optimized and rebuilt lead lifecycle flow in Marketo + multi-touch Engagement Programs to improve Lead > Opp. conversion rate.- Created and maintained first Marketing & Sales Data Retention Policy to foster data privacy compliance.

Boston, Massachusetts, Us

Major Projects:- Created Marketo program templates to align with company-wide brand refresh; consisting of emails, landing pages, lists, campaigns, and reports.- Led the German localization effort of Marketo program templates to ensure successful go-to-market in the DACH region.

Boston, Massachusetts, Us

- Supported the Marketing Operations function by contributing to the improvement and optimization of current marketing processes.- Supported 65+ members of the global Marketing team by: creating process documentation, providing training on the MarkOps function and best practices, and ensuring all campaigns are created, running, and tracking as planned.- Served as a key resource on various agile marketing workstreams to ensure projects are prioritized and completed in alignment with company OKR's.- Created new programs in Marketo for webinars, events, gated web content, ABM, engagement streams; programs consist of emails, landing pages, lists, campaigns, and reports.- Audited existing operational programs and workflows in Marketo to ensure they are operating as planned; and troubleshoot and optimize programs as needed.- Worked cross-functionally with Systems Admins and Sales Operations to ensure quality of the database and appropriate cross-technology communication.Major Projects:- Project managed the company-wide brand refresh by working with various teams, globally, to ensure existing assets were updated and new ones created to align with brand guidelines.- Created and maintain database segmentation for Digital, Customer, and Product Marketing teams, allowing for further targeting in marketing communications.- Implemented Marketo architecture of an Engagement Program to nurture over 5,000 prospects and created and presented analyses to track performance.

Newton, Ma, Us

- Supported all Marketing efforts - creating targeted email campaigns, running prospect webinars / client training sessions, and website management.- Managed workflow automation, deployed emails, and created segments, campaigns, forms, and landing pages within HubSpot.- Managed Salesforce CRM database, including data quality, data enrichment, and lead routing.- Created reports and dashboards in SFDC, used to track KPI's. - Managed all global conferences, including event registration, logistics, and outreach strategy.- Collaborated with the Development Team to ensure third-party integrations are working properly.- Frequently worked within the MarketSight application to analyze data and create visuals for internal and external use.- Consulted on services projects to provide recommendations and support for client data analysis.Major Projects:- Implemented Marketing Automation Platform, HubSpot.

Stamford, Ct, Us

- Provided global support to both the Database Marketing and Analytics teams.- Created segmentation for global events in Siebel and Eloqua databases. - Assisted in preparing data briefs for global events using Eloqua segmentation.- Created ad-hoc analytic reports in Siebel for event analysis.- Performed analysis on existing segments to refine the databases.- Managed external lead generation files sent weekly.- Created documentation to standardize universe segments and reports based on best practices.

Shelton, Connecticut, Us

- Managed over 200 employee timesheets in Microsoft 365 and Sharepoint sites.- Ensured 200+ documents are proofread and submitted on time.- Prepared and recorded changes to official documents and within Sharepoint sites; confirmed changes with the Program Administrator.

- Categorized 20,000 orders dating back to 2010, allowing them to be analyzed for trends. - Evaluated current product performance trends, and used evaluations to recommend new products or revisions to current offerings.- Used SEO to increase page views by incorporating keywords into website titles and meta descriptions.

- Ran the store Twitter page by posting daily tweets and researching information on new liquor products.- Created unique displays of new arrivals within the store to attract consumer interest, which led to more customer interaction and growth, and ultimately more sales. - Managed inventory of over 5,000 products and assisted hundreds of customers daily.

Bachelor Of Science - Bs, Digital Marketing And Analytics

Education record