Cassie Pekar Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

Dallas, Texas, Us

- Manage a team of 5+ employees in daily activities and measure their success based on revenue and conversion accountability. Team includes creative designers, analysts, CSM's and managers.- Responsible for managing and assisting in the execution of all EMS, SMS, and Digital Marketing campaign strategies and planning including CBAs and post campaign analytics.- Responsible for all affiliate marketing program management, campaign strategy and execution. - Regularly evaluate and improve marketing impact based on dynamic and static retargeting, A/B multivariate testing, segmentations, advanced targeting and other strategic practices. - Ensure the operations of the website and customer service properties remain cohesive and integrated with all marketing strategies including EMS, SEO, PPC, SMS and traditional marketing efforts.- Manage and Execute Video and Photography Art Direction as well as Ideation - Strategized and supervised all influencer marketing programs, measured results. - Ensure e-commerce and marketing strategies align to maximize conversion rates and LTV- Created and executed a multiple tier co-op marketing program designed to boost vendor sales and brand awareness through PPC, SMS, SEO, and EMS, as well as social media marketing.

Us

- Responsible for managing all national consumer & B2B digital and traditional marketing strategies for the SYLVIE brand (+340 stores) throughout the United States & Canada- Contributed to a 10% annual growth rate in the declining bridal jewelry industry in 2019- Contributed to a 30% growth in 2021- Solely responsible for managing various graphic designers, PPC managers, social media marketing coordinators, SEO professionals, website programmers and developers- Work in conjunction with the sales staff to implement marketing programs and ensure that the message is unified and properly executed among 340+ retailers - Develop and execute integrated multi-media co-op marketing programs for retailers- Media budgeting, planning and purchasing for all B2B and B2C activations- Plan and execute innovative digital and social media influencer campaigns designed to create brand awareness and increase engagement- Responsible for creative strategy and art direction for all social media content and video production

Mansfield, Tx, Us

- Develop and execute all digital and traditional marketing strategies across 12 different brands including the International House of Hotrods, Fat Daddy’s Restaurants, Southern Oaks Golf Course, Envy Medical Spa and Angmar Commercial Realty - Manage and Report upon all Google Adwords Campaigns - Generate, optimize and publish blogs, e-mail blasts as well as day to day social media content for all brands- Work closely with media representatives and buyers to develop digital components that work in conjunction with Angmar Companies traditional media plans - Build and submit monthly insights and web analytics reports for each brand to data mine for business intelligence, KPIs and return on investment- Assist in the event planning and coordination of all Angmar Company corporate events

Addison, Texas, Us

- Managed a team of 3 in the execution of day to day social media and digital projects for 8 – 14 accounts including enterprise brands such as Chrysler, Texans Can Academy, Trinity Groves, Sylvan Learning Centers and Kate Reese Designer Eyewear- Strategized and collaborated with the video production teams to build on and off site videos for online publications- Optimized and published blogs, e-mail blasts as well as day to day social media content for all brands- Developed social media business plans and influencer campaigns designed to grow communities and generate leads based on the clients goals- Responsible for all client communication, status meetings and monthly analytics reporting - Worked closely with SEO consultants to build SEM / PPC strategies, measure results- Up-sold additional social media platforms, tools, campaigns and programs based on the clients needs and goals

Detroit, Michigan, Us

- Managed media planning for several integrated social programs under the Chevrolet brand (programs included mobile, grass roots, PPC and traditional media components)- Project manager involved in the daily execution of multiple social media programs and campaigns targeting millennials and women- Developed and built strategic Facebook Advertising initiatives and budgets for specific markets- Worked directly with bloggers and blogger managers on targeted outreach programs within the automotive industry to drive awareness and generate dealership test drives- Coordinated all corporate and client social media content and calendars

- Managed digital and traditional creative collateral as well as all social media platforms for the hospitality division- Generated copy for the company website, assisted with website development and creative direction - Wrote and published company blogs- Coordinated the quarterly strategic generation and distribution of all marketing plans and e-campaigns- Conducted all company trade show/exhibition presence and follow up

- Responsible for the managing creative team and account service needs on 8 individual accounts including Twin Peaks, El Fenix, Nestle Tollhouse, Parker Products, L3, and more. - Developed and managed strategic regional marketing plans - Initiated and activated cost estimates and expenditures with several vendors/clients on a daily basis - Contribute significantly to daily internal on-going new business expansion efforts, RFP and RFI- Conducted and responded to monthly Research and Development Projects for regional clients

TracyLocke - Dallas, Texas, 2007 (Worked on accounts such as Omni Hotels, Tabasco and more)Nordstrom Department Store - Anchorage, Alaska Summers 2004 - 2007Porcaro Communications - Anchorage, Alaska, 2006- Learned small and large agency structure. Discovered account management specifics by assisting Tabasco, Harrah’s and the Alaska Railroad Company accounts. - Participated in weekly agency wide exposure workshops/lectures. - Contributed to writing radio copy, assisted on several commercial production shoots and discovered my passion for advertising, marketing, and true account service relationships.- Developed key sales and customer service experience in a retail brick and mortar environment