Cassie Rankin Email & Phone Number

Bradenton, FL, US

Tampa, Florida, United States

Tampa, Florida, United States

Strategize and curate B2B Demand Generation campaigns

• Oversee annual and quarterly marketing strategy scopes for multiple client accounts
• Conduct SEO, PPC, industry, competitive and internal customer behavior research for brand accounts in preparation for creating strategy scopes
• Utilize and manage CRM accounts for clients within HubSpot and Salesforce
• Craft and maintain effective Digital Email Marketing campaigns, using custom workflow automation and specific audience lists
• Organize and schedule multiple social media accounts and campaigns for various clients simultaneously
• Communicate with clients on a regular basis to create long-lasting B2B relationships

• Grow company’s customer base by using both online (+20%) and print promotional channels (including preparing all creative material, measuring lead results, working within an advertising budget and being a liaison.
• Connect with potential customers at various events such as trade shows and Chamber of Commerce events
• Earn A&E wins in the 2019 + 2020 Bradenton Herald People’s Choice Awards, the 2020 +2019 Anna Maria Island Sun Readers’ Choice Awards and became a 2018, 2019 + 2020 NextDoor Neighborhood Favorite

• Create and host workshops to help other students learn programs in the Adobe Creative Cloud.
• Hold one-on-one appointments introducing students to the Adobe Creative Cloud
• Promote the Digital Media Commons to both students and faculty as a department at USF.

Tampa, Florida

As a creative intern at SL, I assisted talented professionals in the agency's creative department on projects, both internal and external. Examples of these include company rebranding, social media content and OOH designs. Collaborating with the artists at SL taught me skills that I will take with me in my future career.