Cassie Sanchez

Cassie Sanchez Email and Phone Number

Freelance Copywriter and Content Strategist @ Woo Studio
New York, NY, US
Cassie Sanchez's Location
New York, New York, United States, United States
Cassie Sanchez's Contact Details

Cassie Sanchez personal email

n/a

Cassie Sanchez phone numbers

About Cassie Sanchez

Hello! I’m Cassie: strategic and creative copywriter with a content marketing background. I have a decade of experience and specialize in HR and health & wellness. Some more about me:- I “grew up” in tech startups and enjoy the ambiguity and the hustle- I’ve been working in AI since 2015 and SaaS since 2014- I also have a good deal of health & wellness experience- I currently lead copywriting at Textio, a (genuinely) innovative HR tech brand- I cover the full customer lifecycle: brand and thought leadership to sales and loyalty- I’m skilled in both long-form and short-form- I’ve handled websites, emails and nurture campaigns, blogs, ghostwritten exec pieces, social media, ads, data reports, video scripts, product launches, UX copy—anything we need (I can always figure it out)- I’m ready to do OOH and TV! 🤩- I also do a fair amount of content strategy: programmatic, campaign-based, and on-page- I’m especially interested in brands that have a health, wellness, food & beverage, beauty, lifestyle, HR, AI, or creativity component- I thrive in a hands-on creative rolePORTFOLIO & MORE: https://cassieranae.comCONTACT: cassie@cassieranae.com

Cassie Sanchez's Current Company Details
Woo Studio

Woo Studio

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Freelance Copywriter and Content Strategist
New York, NY, US
Employees:
1
Cassie Sanchez Work Experience Details
  • Woo Studio
    Freelance Copywriter And Content Strategist
    Woo Studio
    New York, Ny, Us
  • Textio
    Senior Copywriter & Editor
    Textio Jan 2023 - Present
    Seattle, Washington, Us
    Copywriting and content writing across the full customer journey. I also:👍Own our style guide and brand voice📝Manage our creative brief process🤖Edit generative-AI weirdness😃Mentor and edit other writers
  • Textio
    Senior Content Marketing Manager
    Textio Aug 2019 - Jan 2023
    Seattle, Washington, Us
    I led content marketing and copywriting across demand gen, sales enablement, product marketing, and customer marketing. Lots of flexing across audiences, mediums, and goals. Very fun.
  • Content Consulting & Creative Services
    Senior Copywriter
    Content Consulting & Creative Services Apr 2017 - Aug 2019
    I consulted and created as a freelancer, working with many wellness, lifestyle, and HR tech startups as well as more established companies like Qualtrics and Amazon. Outside of my clients' websites, my work has been featured in Business Insider, Chicago Tribune, AOL, Huffington Post, Entrepreneur, TechCrunch, The Chalkboard Mag, MindBodyGreen, Well+Good, and HR.com.PORTFOLIO & MORE: cassieranae.com
  • Mighty Ai
    Copywriter & Content Strategist
    Mighty Ai Dec 2015 - Apr 2017
    Seattle, Washington, Us
    I was the writer and content marketer at Mighty AI, a data solutions provider for artificial intelligence projects. I also managed our social media. I did a mix of strategic and tactical work in my role, including:-creating & managing an editorial calendar-setting & fulfilling an SEO strategy-setting & fulfilling a social media strategy-writing all of our B2B content (and a little B2C, too): blogs, emails, newsletters, website pages, product marketing materials, downloadable assets (white papers, ebooks, guides, etc.), and moreThis is pretty much the work I've done in former roles, too, but what's noteworthy here is: artificial intelligence. In 2015! Imagine creating content in this field back then. Gave me a good healthy brain-stretch on the regular. ACCOMPLISHMENTS-got us ranked on the first page of Google for our top 3 keywords in 5 months (as the one and only writer on staff)-ghostwrote articles published on TechCrunch and VentureBeat-co-created an email campaign that landed us a customer that is, ahem, a very big deal (can't name names, but wow)
  • Crazy Sexy Wellness
    Editor & Content Strategist
    Crazy Sexy Wellness Jun 2015 - Dec 2015
    I was the lead on all things editorial and social media for Crazy Sexy Wellness, the brand behind author, speaker, and wellness activist Kris Carr. I edited all blogs, social media content, newsletters, and more, as well as ghostwrote contributed articles. I also managed social media strategy across all platforms. ACCOMPLISHMENTS-ghostwrote articles published on high-traffic health & wellness sites (The Chalkboard magazine, MindBodyGreen, Well+Good)-learned that...well just read this: http://alternativebadassery.com/dream-job/
  • Accelerite
    Copywriter & Content Strategist
    Accelerite Jun 2014 - Jun 2015
    California, Us
    I managed content marketing and social media marketing for Accelerite, a software startup, and the products division of a much larger global technology company. In addition to defining the overall content and social strategies to map useful and valuable content to personas and buying cycles, I did the tactical stuff as well:-wrote and edited blogs, emails, newsletters, and downloadable assets (white papers, ebooks, guides, etc.)-posted and engaged on social media networks, communities, and forumsI also provided some inbound marketing consultation (sitemap organization, calls-to-action, conversion optimization) for our website redesign.ACCOMPLISHMENTS-somehow managed to write well about IT software with zero prior tech experience, earned praise from internal SMEs and industry thought leaders-put out some fun pieces on an otherwise dry topic (example: "Cloud Providers are the Crappy Spouse in an Unhappy Marriage")-probably other good stuff with impressive numbers that I wish I'd written down
  • The Rebus Agency
    Copywriter & Media Strategist
    The Rebus Agency Mar 2012 - Jan 2014
    RESPONSIBILITIES-managed 95 high-budget online media campaigns across 5 networks-consulted on and developed digital marketing strategy-conducted competitor and industry research-optimized campaigns continuously-contributed to internal business development initiativesACCOMPLISHMENTS-promoted twice-expanded paid search/PPC advertising from daily average of 8 campaigns to 18-increased online media reach from daily average of 3 countries to 50, and from 1 medium to 3-earned client $17K refund upon careful scrutinization of reporting
  • Lyntonweb
    Online Marketing Specialist
    Lyntonweb Sep 2011 - Mar 2012
    Katy, Tx, Us
    Project manager, account manager, and consultant for web development and online marketing projectsRESPONSIBILITIES-developed and pitched scopes of work and proposals for new projects-consulted on user experience design and online marketing opportunities-liaised between client and production team to communicate project details and updates-lead weekly project status meetingsACCOMPLISHMENTS-met my now-husband-made some great friends-learned I shouldn't be an account manager
  • South Central Media
    Digital Project Manager
    South Central Media Jun 2010 - Sep 2011
    Nashville, Tn, Us
    Project manager of web development projectsRESPONSIBILITIES-account-managed all website projects-trained, educated, and supported 12-person sales staff, focusing on both product knowledge and sales strategy-communicated client needs and wants to Operations team; translated Operations team’s recommendations to client-presented—or trained Account Manager to present—proposals to prospective clients-handled select accounts as Account ManagerACCOMPLISHMENTS-promoted from Digital Assistant to Digital Project Manager-tripled web development project sales in 6 months-elected “Above and Beyond” (Employee of the Month) winner
  • The Jam Brands
    Event Coordinator
    The Jam Brands Jun 2008 - Dec 2008
    Customer point of contact; team registration coordinator; event staff memberRESPONSIBILITIES-coordinated all pre-event details related to teams and coaches-managed large financial transactions-traveled frequently to various U.S. cities for weekend eventsACCOMPLISHMENTS-made lasting friendships-gained event production experience-learned I shouldn't be an event coordinator

Cassie Sanchez Skills

Digital Marketing Blogging Online Advertising Online Marketing Copywriting Social Media Social Media Marketing Email Marketing Marketing Communications Writing Advertising Marketing Strategy Sem Editing Content Development Google Adwords Content Writing Journalism Research Digital Media Marketing Creative Direction New Media Magazine Articles Content Strategy Content Marketing Online Journalism Proofreading Communication Storytelling Creative Writing Copy Editing

Cassie Sanchez Education Details

  • Purdue University
    Purdue University
    Communication; Public Relations And Advertising

Frequently Asked Questions about Cassie Sanchez

What company does Cassie Sanchez work for?

Cassie Sanchez works for Woo Studio

What is Cassie Sanchez's role at the current company?

Cassie Sanchez's current role is Freelance Copywriter and Content Strategist.

What is Cassie Sanchez's email address?

Cassie Sanchez's email address is ca****@****nae.com

What is Cassie Sanchez's direct phone number?

Cassie Sanchez's direct phone number is (844) 577*****

What schools did Cassie Sanchez attend?

Cassie Sanchez attended Purdue University.

What are some of Cassie Sanchez's interests?

Cassie Sanchez has interest in Culture, Writing, Psychology, Career, Professional Development, Sociology, Content Marketing, Personal Development, Reading, Editing.

What skills is Cassie Sanchez known for?

Cassie Sanchez has skills like Digital Marketing, Blogging, Online Advertising, Online Marketing, Copywriting, Social Media, Social Media Marketing, Email Marketing, Marketing Communications, Writing, Advertising, Marketing Strategy.

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