Cassie Schmid

Cassie Schmid Email and Phone Number

Aviation executive with expertise in translating data into meaningful insights and impactful strategies for driving non-aeronautical revenue and customer growth. @ Philadelphia International Airport (PHL)
philadelphia, pennsylvania, united states
Cassie Schmid's Location
Philadelphia, Pennsylvania, United States, United States
Cassie Schmid's Contact Details
About Cassie Schmid

As Chief Strategy Officer for the Department of Aviation, I lead enterprise-wide strategic planning and performance management, overseeing Communications, Guest Experience, and Marketing & Brand. My focus is on creating clear, customer-centered strategies that meet—and exceed—the expectations of guests, employees, and partners, especially as Philadelphia’s airports prepare for a major influx of visitors in 2026.I bring a data-driven, customer-focused approach to strategic planning, drawing on market trends and insights to drive transformative outcomes. Before joining the Department of Aviation, I held leadership roles at the Metropolitan Airports Commission (MAC) and other organizations, where I strengthened brand consistency, boosted passenger engagement, and drove non-aeronautical revenue through innovative go-to-market strategies and impactful partnerships.

Cassie Schmid's Current Company Details
Philadelphia International Airport (PHL)

Philadelphia International Airport (Phl)

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Aviation executive with expertise in translating data into meaningful insights and impactful strategies for driving non-aeronautical revenue and customer growth.
philadelphia, pennsylvania, united states
Website:
phl.org
Employees:
108
Cassie Schmid Work Experience Details
  • Philadelphia International Airport (Phl)
    Chief Strategy Officer (Cso)
    Philadelphia International Airport (Phl) 2024 - Present
    Philadelphia, Pennsylvania, United States
  • Metropolitan Airports Commission
    Director, Strategic Marketing + Communications
    Metropolitan Airports Commission 2022 - 2024
  • Metropolitan Airports Commission
    Director, Strategic Marketing
    Metropolitan Airports Commission 2020 - Sep 2022
  • Metropolitan Airports Commission
    Assistant Director, Strategic Marketing
    Metropolitan Airports Commission 2019 - 2020
  • Uponor
    Senior Marketing Manager
    Uponor 2016 - 2019
    Apple Valley, Mn
    Promoted to lead the organization into key, strategic markets by developing and deploying the go-to-market strategy. Also responsible for leading and building the supporting relationships, marketing programs, partner networks, digital marketing and content plan for new markets through agile methodology.
  • Uponor
    Integrated Channel Manager
    Uponor 2015 - 2016
    Apple Valley, Mn
    Developed and led cross-functional partnerships and execution of key company initiatives and product launches in order to integrate all market activities for maximum impact. Provided management, strategic, and creative direction related to regional market-focused as well as national meetings, events and promotions.
  • Hni Corporation
    Director Of Dealer Marketing | Hearth & Home Technologies (Hni)
    Hni Corporation 2014 - 2015
    Lakeville, Mn
    Led strategy and execution for customer and market insights, brand management, advertising, communications, online marketing, CRM, training, event management, national and regional promotions and merchandising for dealers, wholesale distributors and farm/hardware/lumber locations across the US and Canada. Team management and financial responsibility.
  • Hni Corporation
    Dealer Marketing Manager | Hearth & Home Technologies (Hni)
    Hni Corporation 2011 - 2014
    Lakeville, Mn
    Managed dealer marketing programs including customer segmentation and loyalty programs designed to achieve incremental sales revenue.Designed, executed and launched an industry leading iPad app designed to facilitate the sales process in both the dealer and distributor channels.Created and managed yearly advertising and marketing plans for dealer locations across the country.Designed and implemented ongoing enhancements to our online business portal to ensure a more user friendly experience for our customers.
  • Hni Corporation
    Marketing Communications Specialist | Hearth & Home Technologies (Hni)
    Hni Corporation 2009 - 2011
    Lakeville, Mn
    Delivered marketing materials that provided consistent brand messaging while reinforcing and aligning Hearth & Home Technologies overall communication strategies.
  • Foote&Co.
    Account Executive
    Foote&Co. 2007 - 2009
    Responsible for implementing strategic marketing and media plans, managing client budgets, analyzing industry trends and tracking marketing initiatives, including online.
  • Midwest Guaranty Title Company
    Marketing Manager
    Midwest Guaranty Title Company 2005 - 2007
    Responsible for directing results driven marketing campaigns, developing and maintaining client relationships, and coordinating new business presentations.

Cassie Schmid Skills

Marketing Strategy Marketing Marketing Communications Management Strategic Planning Market Planning Budgets Trade Shows Public Speaking Strategic Communications Advertising Crm Product Marketing Team Building Online Advertising Analysis Marketing Management Competitive Analysis Account Management Brand Development Online Marketing B2b Social Media Marketing Pricing Forecasting Email Marketing Public Relations Training B2b Marketing Budgeting Digital Marketing Integrated Marketing Content Marketing Regional Marketing Strategic Marketing Brand Awareness Messaging Agile Methodologies Project Management Project Planning Strategy B2b Marketing Strategy Event Marketing Strategy Interactive Marketing Strategy It And Business Strategy Alignment Problem Solving Customer Engagement Partner Engagement Engagement Marketing

Cassie Schmid Education Details

Frequently Asked Questions about Cassie Schmid

What company does Cassie Schmid work for?

Cassie Schmid works for Philadelphia International Airport (Phl)

What is Cassie Schmid's role at the current company?

Cassie Schmid's current role is Aviation executive with expertise in translating data into meaningful insights and impactful strategies for driving non-aeronautical revenue and customer growth..

What is Cassie Schmid's email address?

Cassie Schmid's email address is sc****@****ome.com

What is Cassie Schmid's direct phone number?

Cassie Schmid's direct phone number is +195298*****

What schools did Cassie Schmid attend?

Cassie Schmid attended Winona State University, Costa Rica Internship Program.

What skills is Cassie Schmid known for?

Cassie Schmid has skills like Marketing Strategy, Marketing, Marketing Communications, Management, Strategic Planning, Market Planning, Budgets, Trade Shows, Public Speaking, Strategic Communications, Advertising, Crm.

Who are Cassie Schmid's colleagues?

Cassie Schmid's colleagues are George Vyzaniaris, Calvin Truitt, Sydney Eben, Basma Whaieb, Meet Patel, Heather Redfern, Helen Cahng.

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