Cassie Swanson Email & Phone Number

Kansas City, Missouri, United States

• Manage an internal team for a loyalty program leveraging Agile as the delivery framework
• Lead and own day-to-day meetings with the client and internal teams
• Build pod and cross-pod sprint plans and timelines
• Facilitate and participate in team retrospectives, stand-ups, and sprint planning sessions
• Identify risks, actions, issues, and dependencies and update the client’s RAID log
• Facilitate and participate in customer experience workshops and design process

Kansas City, Missouri, United States

• Manage the internal team as the lead project manager for the agency by creating plans, managing budgets, organizing/communicating tasks, and maintaining project schedules that define activities, deliverables.
• Manage day-to-day client communication for website development and creative projects
• Work closely with development and creative teams to effectively juggle competing deadlines across all agency clients
• Collaborate with digital marketing, project management, creative, and development teams to resolve issues and define actionable next steps to execute solutions
• Write proposals and respond to RFPs for new business as well as participate in presentation meetings
• Document, train, and roll out new operation processes for the agency

Chicago, Illinois

• Provide a personalized client experience; learn clients’ businesses, brands, industries and competitive landscape.
• Manage day-to-day client communication; provide clarity to all stakeholders through effective communication, project briefs, status reports and project plans.
• Manage the internal team as the lead project manager for my accounts by creating plans, scoping, managing budgets, organizing/communicating tasks, and maintaining a project schedule that defines activities.
• Ensure project delivery is strategically on-point, on-time, and on budget.
• Work closely with development, media, creative, UX, and SEO teams to effectively juggle competing deadlines across 5+ clients.
• Update minor web modifications within CMS platforms (Joomla and Wordpress).

Leawood, KS

• Helped facilitate the design, development, and launch of new user experiences and landing pages.
• Managed, tracked, and planned sprints using an agile process within Jira for all front-end development projects.
• Made sure all stakeholders, internal resources, and external developers had a clear understanding of project scopes, acceptance criteria, and deadlines.
• Evaluated, built, and optimized communication strategies for our proprietary CRM.
• Maximized communication strategies for new leads and customers as well as monetization, cross-sell and, re-engagement of aged data.
• Planned, optimized, and executed new email campaigns and contact strategies for our sales team.

Leawood, KS

• Managed the ongoing optimization of our website and increased organic traffic by 71% between 2014 and 2015.
• Worked with an external developer to make website and landing page updates.
• Managed bids on paid search and ping-post campaigns.
• Created A/B tests in Optimizely.
• Managed email campaigns, invoice auditing, and daily cost updates.
• Scheduled and managed social media channels.

Lenexa, KS

• Created, executed, and optimized direct response media buys for one of PlattForm’s top clients.
• Maintained strong communication with our internal team and external vendors to ensure success.
• Negotiated rates for the most optimal media placement and cost.
• Researched new opportunities across a variety of markets in the US and Canada.
• Worked with television, newspaper, radio, and outdoor mediums.

Maryville, Missouri

• Managed and coached the design staff for Northwest Missouri State University's weekly campus and community newspaper.
• Helped educate practicum students on design and newspaper processes.
• Critiqued designs and provided feedback to help staff and students improve their work.
• Effectively collaborated and communicated with the other newspaper editors and staff.
• Worked closely with the team to ensure deadlines were met on time.

Maryville, Missouri

• Monitored and scheduled posts for the University's Facebook, Twitter, Google Plus, LinkedIn, and Pinterest accounts.
• Created 4 to 8 posts each day and submitted for approval following an outlined format.
• Responded to mentions and messages in a helpful, courteous manner.
• Coordinated with two other interns to plan, promote and execute the University's first social media scavenger hunt to increase activity across our social media channels.

Kansas City, Missouri Area

• Completed Emfluence's first SEO audit, which helped create a template and action items for future SEO audits.
• Helped lead client meetings to review SEO audits and provide status updates on all SEO projects.
• Logged and setup 301 redirects.
• Completed keyword search volume analyses and keyword density analyses.
• Provided site architecture recommendations to clients.
• Wrote and implemented meta tags in the code of client's websites.

Designed inside pages for Northwest Missouri State University's weekly campus and community newspaper.

Omaha, NE

• Effectively communicated with servers, supervisors, and chefs to ensure the needs of guests were met in a professional and courteous manner.
• Took reservations, greeted guests, and seated them to assigned tables.
• Promptly delivered high-quality food and drink orders.
• Bussed tables and reset the dining area as needed.
• Delivered catered food to businesses around Omaha.
• Helped with street marketing to advertise the opening of the restaurant.

Omaha, NE

• Facilitated the sale of sporting goods, equipment, and merchandise while providing excellent customer service.
• Supervised new cashiers and trained them on processes.
• Completed returns and purchases in a timely manner.
• Assisted in filing paperwork, placing special orders, and organizing freight.

Gretna, NE

• Maintained a safe and healthy environment for three children on a farm.
• Prepared meals, played games, and worked through situations of conflict.
• Helped the children with chores, homework, reading, and practice for 4H.
• Additional duties included cleaning the house and running errands for the family.

Applied Advertising, Interactive Digital Media

Activities and Societies: Sigma Kappa, AdInk (Advertising Club), American Marketing Association, Student Activities Council, & DigEM.

Education record

Activities and Societies: Youth Making a Difference, Track, Spanish Club, & DECA