Cassie T.

Cassie T. Email and Phone Number

Global Head of Creative Solutions & Trends @ TikTok
Cassie T.'s Location
New York, New York, United States, United States
Cassie T.'s Contact Details
About Cassie T.

As a left and right brain thinker, I understand the math and magic of breakthrough ideas & systems. I’ve jumped head first into cultivating skills across trend forecasting, integrated strategy (creative, brand, digital, social, product), design thinking (data viz, design, creative ideation) to elevate the world’s biggest brands & platforms.As the Global Head of Creative Solutions @TikTok, I’ve played a pivotal role in rapidly growing the business brand since 2020 — from building the first business brand assets, to building the first global trends dicipline from the ground up to now building out TikTok’s Creative Solutions & AIGC marketing devision (inclusive of trends).

Cassie T.'s Current Company Details
TikTok

Tiktok

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Global Head of Creative Solutions & Trends
Cassie T. Work Experience Details
  • Tiktok
    Global Head Of Creative Solutions & Trends
    Tiktok Jul 2023 - Present
    Los Angeles, California, Us
    View
  • Tiktok
    Global Trend Lead
    Tiktok Oct 2021 - Jul 2023
    Los Angeles, California, Us
    Built TikTok’s global trends discipline from the ground up to help the TikTok business brand to standardize how we talk about trends globally as well as how to move beyond viral to help brands take advantage of long-term cultural shifts.
    View
  • Tiktok
    Global Creative Strategist
    Tiktok Aug 2020 - Oct 2021
    Los Angeles, California, Us
    Helped to build out the global platform team as well as worked on some of TikTok For Business’ first and priority projects including but not limited to: the first business brand architecture, the creation of Community Commerce, ‘Don’t Make Ads. Make TikToks’ narrative, Branded Education etc. etc.
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  • Buzzfeed
    Strategic Planning Director
    Buzzfeed Jul 2018 - Aug 2020
    New York, Ny, Us
    View
  • Miami Ad School
    Instructor
    Miami Ad School Jul 2016 - Sep 2019
    Miami, Fl, Us
    Taught a number of courses and workshops including but not limited to: social media planning courses, career building and portfolio courses, account planning pitch workshops, social media influence workshops etc.
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  • Huge
    Associate Strategy Director
    Huge Oct 2016 - Jul 2018
    Brooklyn, Ny, Us
    Led agile & integrated strategies across a variety of projects including campaign (brand, digital, & social), content, product, & new business initiatives for accounts such as MCM Worldwide, Zelle, Verizon, & Thompson Reuters.
    View
  • Parsons School Of Design - The New School
    Teacher
    Parsons School Of Design - The New School Jan 2018 - Jun 2018
    New York, Ny, Us
    Taught a full semester of a portfolio / career building course
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  • Havas Worldwide
    Senior Integrated Strategist
    Havas Worldwide Apr 2015 - Sep 2016
    New York, Ny, Us
    Led 360 efforts on the launch of Dos Equis’ new Most Interesting Man, drove a number of digital + social initiatives for TD Ameritrade, and supported new business (inclusive of presenting in pitch meetings).
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  • Mcgarrybowen
    Senior Digital Strategist
    Mcgarrybowen May 2013 - Apr 2015
    Supported and led digital strategy efforts and pitches on chase, helped pitch and win Intel + drove q4 pitch and social strategy and conducted trend research for United, Marriott, & Chase (weekly).
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  • Havas Life
    Digital Strategist
    Havas Life May 2012 - Apr 2013
    New York, Ny, Us
    Developed foundational strategy skills in client and new business work in the pharmaceutical sector. Clients included but are not limited to: Sanofi, Pfizer Nutrition, Teva, Biogen, Sun Detergents, Medicis etc.
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  • Faith Popcorn'S Brainreserve
    Trend Forecaster
    Faith Popcorn'S Brainreserve Nov 2010 - Apr 2012
    New York, Ny, Us
    Learned the fundamentals of forecasting cultural trends and helped create new ones for business pitches and existing fortune 500 clients like Pepsi. Additionally, crafted visual and data viz design for decks, helped run social channels, managed interns, and was a major contributor for the product strategy for the company's new website. Clients included but are not limited to: Coke, Pepsi, Discovery, ABinBev, Diagio, Mars, Altria, CitiBank, and SCJ
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Cassie T. Skills

Social Media Market Research Consumer Insights Brand Development Illustrator Indesign Photoshop Marketing Strategy Research Graphic Design Digital Strategy Powerpoint Marketing Research Word Google Analytics Html Excel Social Networking Social Media Strategy Social Media Marketing Digital Media Microsoft Excel Microsoft Word Marketing Customer Insight Event Management Advertising Digital Marketing Strategy Marketing Communications Facebook User Experience Online Advertising Integrated Marketing Copywriting Analytics Email Marketing Online Marketing Creative Strategy Adobe Creative Suite New Media Content Strategy Interactive Marketing Concept Development Interactive Advertising Mobile Marketing Brand Architecture Social Media Measurement Brand Management Relationship Marketing

Cassie T. Education Details

  • Parsons School Of Design - The New School
    Parsons School Of Design - The New School
    Design And Management
  • University Of Costa Rica
    University Of Costa Rica

Frequently Asked Questions about Cassie T.

What company does Cassie T. work for?

Cassie T. works for Tiktok

What is Cassie T.'s role at the current company?

Cassie T.'s current role is Global Head of Creative Solutions & Trends.

What is Cassie T.'s email address?

Cassie T.'s email address is ca****@****ail.com

What is Cassie T.'s direct phone number?

Cassie T.'s direct phone number is +171862*****

What schools did Cassie T. attend?

Cassie T. attended Parsons School Of Design - The New School, University Of Costa Rica.

What skills is Cassie T. known for?

Cassie T. has skills like Social Media, Market Research, Consumer Insights, Brand Development, Illustrator, Indesign, Photoshop, Marketing Strategy, Research, Graphic Design, Digital Strategy, Powerpoint.

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