Cassandra Vance

Cassandra Vance Email and Phone Number

Director, Brand and Integrated Marketing @ Homebase
San Francisco, CA, US
Cassandra Vance's Location
San Francisco, California, United States, United States
About Cassandra Vance

Brand and Integrated Marketing leader known for my ability to build successful 360 marketing strategies and initiatives that connect with consumers, deliver business results and propel brands forward. Drawing on my journalism background, I am passionate about uncovering insights and crafting stories that connect with people on a human and cultural level. I have had the privilege of working with some of the world's most iconic brands, such as Apple, DoorDash, Skype, and One Medical, and my work has garnered multiple awards for its creativity and effectiveness. I thrive in fast-paced and dynamic environments, applying my expertise in brand strategy, communications, digital marketing, and data analysis to solve complex problems and drive positive change. As a trusted advisor to senior leaders and cross-functional teams, I strive to inspire, empower, and collaborate with others to achieve our shared vision and goals.Expertise: - Brand marketing, product marketing, digital marketing, growth marketing- 360 campaigns, creative and content strategy, creative briefs, activation strategy, content marketing- Integrated marketing planning, GTM strategy- Brand strategy and positioning, brand architecture - Social media marketing, brand engagement, and advocacy- Brand and cultural partnerships, experiential, influencer marketing- Insights and measurement- Budget ownership- Team leadership & and development - vision, coaching, mentoring

Cassandra Vance's Current Company Details
Homebase

Homebase

View
Director, Brand and Integrated Marketing
San Francisco, CA, US
Cassandra Vance Work Experience Details
  • Homebase
    Director, Brand And Integrated Marketing
    Homebase
    San Francisco, Ca, Us
  • Alaska Airlines
    Head Of Regional Brand Marketing - California
    Alaska Airlines Jan 2024 - Present
    Seattle, Washington, Us
  • Doordash
    Director, Head Of Local Brand Marketing - U.S.
    Doordash Jan 2021 - Mar 2023
    San Francisco, California, Us
  • Doordash
    Senior Manager, Brand Marketing - National
    Doordash Feb 2019 - Jan 2021
    San Francisco, California, Us
  • Muh-Tay-Zik / Hof-Fer
    Brand Director
    Muh-Tay-Zik / Hof-Fer Nov 2017 - Feb 2019
    New York, Ny, Us
    Clients led: AppleDoorDashOne MedicalNew Business
  • Hub Strategy & Communication
    Brand Director
    Hub Strategy & Communication Jan 2014 - Dec 2017
    San Francisco, Ca, Us
    Clients led: Stanford Children's Health & Lucile Packard Children's Hospital Stanford // Tile (Consumer Electronics) // Leeo (Consumer Electronics) // One Medical Group (Healthcare) // Atlassian (Developer Software) // Blue Shield of California // Western Union Digital // Viator (Travel & Tourism) // New Business
  • Miami Ad School, San Francisco
    Instructor - Brand Strategy & Account Planning
    Miami Ad School, San Francisco Aug 2014 - Dec 2014
    San Francisco, Ca, Us
    Covering the principles of account planning, strategy and the brand experience.
  • Pereira  O'Dell
    Global Brand Supervisor
    Pereira O'Dell Mar 2012 - May 2013
    San Francisco, California, Us
    Client led: SkypePereira & O'Dell is an international award-winning advertising agency that combines techniques from traditional advertising, digital, PR and design to create innovative campaigns, programs and products that are in sync with how consumers behave today.
  • Goodby Silverstein & Partners
    Sr. Brand Manager
    Goodby Silverstein & Partners Feb 2008 - Feb 2012
    San Francisco, California, Us
    Clients led: Comcast // Sprint // Dickies & New Business DevelopmentGoodby Silverstein & Partners is a full-service and award-winning advertising agency based in San Francisco with an office in New York City. In 2009, Adweek named Goodby, Silverstein & Partners the Agency of the Decade.
  • Rad Strategies Inc.
    Public Relations Associate
    Rad Strategies Inc. Oct 2006 - Mar 2008
    Reno, Nv, Us
    RKPR Inc. is a full-service public relations agency with offices in Nevada. Serving clients on a local and national level, specialty industries include: travel and tourism, large scale special events, food and beverage, B2C and B2B. Tools in our arsenal include: marketing consultation and strategic planning; public and media relations; inbound communications; social marketing and social media; community relations; crisis planning and communications; and special event planning and implementation.Accounts I worked on: PGA TOUR's Reno-Tahoe Open // Artown // Lake Tahoe Music Festival // Reno River Festival // Lake Tahoe Shakespeare Festival // Reno-Sparks Convention and Visitors Authority // JDRF of Northern Nevada // Grubb & Ellis Commercial Real Estate // Grubb & Ellis Charity Raft Race
  • The Coca-Cola Company
    Aaf, National Student Advertising Competition
    The Coca-Cola Company Aug 2006 - May 2007
    Atlanta, Ga, Us
    Chosen as a select number of students to represent the University in a national advertising competition. Developed a comprehensive integrated marketing campaign for Coca-Cola Classic that included research/strategy, public relations, media and evaluation tools as well as creative development for broadcast, online and non-traditional executions.

Cassandra Vance Skills

Advertising Integrated Marketing Strategic Planning Digital Strategy Digital Marketing Strategy Creative Strategy Public Relations Market Research Creative Direction Social Media Customer Insight Brand Management Business Strategy Account Management Social Media Marketing Marketing Crm Outdoor Advertising Integrated Brand Marketing Brand Architecture B2b Brand Awareness Competitive Analysis Branding And Identity E Commerce Analytics Creative Briefs Guerrilla Marketing Marketing Research Media Relations Brand Development Start Ups Creative Writing Cross Functional Team Leadership Film Production Consumer Behavior Branding Development Consumer Insights Research Design Creative Concept Development Corporate Positioning Leadership Mentoring Advertising Law Qualitative Research Consumer To Consumer Client Development Word Of Mouth Marketing Community Engagement Technology Design Marketing Strategy Management Leadership Project Management Email Marketing Retail Interactive Marketing

Cassandra Vance Education Details

  • Reynolds School Of Journalism
    Reynolds School Of Journalism
    Minor; Social Psychology

Frequently Asked Questions about Cassandra Vance

What company does Cassandra Vance work for?

Cassandra Vance works for Homebase

What is Cassandra Vance's role at the current company?

Cassandra Vance's current role is Director, Brand and Integrated Marketing.

What is Cassandra Vance's email address?

Cassandra Vance's email address is va****@****ail.com

What is Cassandra Vance's direct phone number?

Cassandra Vance's direct phone number is +141537*****

What schools did Cassandra Vance attend?

Cassandra Vance attended Reynolds School Of Journalism.

What are some of Cassandra Vance's interests?

Cassandra Vance has interest in See 6, Guitar, Animal Lover And Advocate, New Technology, Psychology, Social/new Media, Volunteering, Snowboarding, See Less, Art.

What skills is Cassandra Vance known for?

Cassandra Vance has skills like Advertising, Integrated Marketing, Strategic Planning, Digital Strategy, Digital Marketing, Strategy, Creative Strategy, Public Relations, Market Research, Creative Direction, Social Media, Customer Insight.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.