Cassi Mcdonald (She/Her) Email & Phone Number

Greater St. Louis

Greater St. Louis

Greater St. Louis Area

St. Louis

• Manage a portfolio of accounts in the healthcare and retail sectors and serve as the primary client advocate
• Advise executives on the strategic direction for Bonfyre in alignment with their cultural and business objectives
• Maintain 70% platform adoption and 53% monthly active users through creative, digital campaigns and tactics
• Partner with the AE to renew and expand client contracts
• Lead and redefine the client onboarding experience, developing an internal process and documentation system to ensure implementation of Bonfyre in 60 days or less
• Serve on a cross-functional team to research and review UX/UI designs to improve the user registration experience

Greater St. Louis Area

• Served as point of contact for admins and middle managers, guiding them through onboarding and implementation
• Provided technical and activation support and monitored user issues through Zendesk
• Collected and shared user feedback with the Bonfyre product team to improve the platform and features
• Measured community and ecosystem health and provided monthly and quarterly reports to clients with recommendations for improvement

Greater St. Louis Area

• Updated KPI reports and leads tracking system in conjunction with monthly sales activity reports
• Aided marketing manager in the rebranding and overhaul of company website on Wordpress
• Increased website traffic by 40% year-over-year through retargeting, SEO, and content creation
• Executed e-marketing campaigns (nurture, drip, and trigger) and lead scoring to better qualify sales leads

Greater St. Louis Area

• Managed social media accounts and increased Twitter following by 120% and LinkedIn by 40% in six months
• Developed physician placement job descriptions and promoted them via emails and job boards in alignment with sales team
• Designed e-marketing materials including newsletters, case studies, and whitepapers, and created content pertaining to healthcare trends for the company blog, Locum Tenens Daily

Greater St. Louis Area

• Assisted Bacardi and Grey Goose account teams with marketing and venue research
• Sourced promotional materials such as pendants, dresses, and caps for upcoming events
• Proofread and developed event recaps and marketing collateral
• Researched new business opportunities and vendor attainment

3450 Park Avenue, St. Louis, MO 63104

• Assisted in the planning and execution of events, miscellaneous and third-party fundraisers
• Conducted market research for donors, sponsors, and RMHC young professionals group
• Developed articles for RMHC blog and posts for various social media outlets
• Contacted donors and in-kind sponsors for support
• Researched and established donor lists for future events and new business
• Designed and organized a inventory system of all department event supplies

Ba, Public Relations, Advertising

Activities and Societies: President of Public Relations Student Society of America (PRSSA), Public Relations Coordinator for Delta Phi.

Emerging Leaders Graduate

The Emerging Leaders program offers a select group of St. Louis’ young and talented the opportunity to receive training to develop.

Study Aboard, Public Relations, Advertising, And Applied Communication