Cássio Britto

Cássio Britto Email and Phone Number

Partner, Accounts and New Businesses Director @ Grupo MD | Make a Difference
brazil
Cássio Britto's Location
São Paulo, São Paulo, Brazil, Brazil
Cássio Britto's Contact Details

Cássio Britto work email

Cássio Britto personal email

n/a
About Cássio Britto

Cássio Britto is a Partner, Accounts and New Businesses Director at Grupo MD | Make a Difference. They possess expertise in digital marketing, marketing digital, marketing management, publicidade, advertising and 23 more skills. Colleagues describe them as "Cassio leads a company where the people are inspired to talk about new ideas, technologies and marketing. He is always researching for new trends and delivering results as we need. Also, he is a well trusted professional and a fun guy to keep in touch." and "Cassio is an open minded person, very creative, with high developed communication skills. He is able to bring to the table smart business solutions, understanding in detail business drivers while giving a passionate marketing view. It was a pleasure to manage him, he had a big exposure within different levels of the hierarchy and always manage it very well. A trully high performance person."

Cássio Britto's Current Company Details
Grupo MD | Make a Difference

Grupo Md | Make A Difference

View
Partner, Accounts and New Businesses Director
brazil
Website:
md.com.br
Employees:
40
Cássio Britto Work Experience Details
  • Grupo Md | Make A Difference
    Partner, Accounts And New Businesses Director
    Grupo Md | Make A Difference Jul 2016 - Present
    São Paulo E Região, Brasil
    - Account management and development of communication projects for clients such as:Kumon, Pizza Hut, KFC, Grand Cru, evino, Smartfit, Bio Ritmo, Kopenhagen, Prudential, help!, Sorridents, Giolaser, Flytour, Linx, CNA, Dia Supermercados, Oggi Sorvetes, Omo, Morana, Brastemp, Consul, Multicoisas, Breton.- Strategic campaign planning;- People Management (up to 30 reportees).Achievements:- 360º management of the Kumon Brasil account since 2021, involving the creation of… Show more - Account management and development of communication projects for clients such as:Kumon, Pizza Hut, KFC, Grand Cru, evino, Smartfit, Bio Ritmo, Kopenhagen, Prudential, help!, Sorridents, Giolaser, Flytour, Linx, CNA, Dia Supermercados, Oggi Sorvetes, Omo, Morana, Brastemp, Consul, Multicoisas, Breton.- Strategic campaign planning;- People Management (up to 30 reportees).Achievements:- 360º management of the Kumon Brasil account since 2021, involving the creation of advertising campaigns, content production for social media and management of respective platforms, interactions through social CRM, and traffic management for enrollment sales. Achieved 100% of goals in the 1st quarter of 2024.- Account management for ABF (Brazilian Franchising Association) since 2019, with special emphasis on ABF Expo campaigns (the world's largest franchising fair), editions 2019, 2021, 2022, and 2023 with the goal of participant turnout surpassed each year.- Account management for expansion for franchisor brands such as Kumon, evino, Pizza Hut, and KFC, with constant lead generation campaigns for franchise interest (inbound marketing) and brand building as franchisors. Highlighted by Kumon, with the opening of over 750 new units between 2016 and 2024.- Launch campaign for the FGTS Withdrawal Anticipation product from help! (credit franchise), achieving conversion and production targets (sales).- Contribution to Kopenhagen's largest Christmas season in history in 2019 (+40% in 2019), with trade marketing material for units (creation, production, and logistics nationwide).- Launch of the world's first Omo Lavanderia franchise, inaugurating the brand's presence in this market, which now has over 300 units throughout Brazil.- Local launch campaigns for all SmartFit-owned units in Brazil. From 2017 to 2020: 151. 90% of them inaugurated within the target student density per square meter.- Repositioning of the Oggi Sorvetes brand - Branding, launch, and management. Show less
  • Ópera Comunicação
    Partner, Accounts And New Businesses Director
    Ópera Comunicação Mar 2004 - Jun 2016
    São Paulo Area, Brazil
    - Account management and development of communication projects for clients such as: Telefônica, Banco Santander, BMW Serviços Financeiros, Melhoramentos Papéis, Sincor-SP, ABIGRAF, KM Casa, GoodLight, Schneider Electric, Dow Química, Oracle, SIEMENS, Microservice, Itallian Hairtech, Nasha Cosméticos, George Foreman Grill (Spectrum Brands). Achievement of expressive results in representation and market share.- Strategic campaign planning;- People Management (20 reportees).
  • Sallêro Marketing De Performance
    Managing Partner Of New Businesses
    Sallêro Marketing De Performance Sep 2007 - Dec 2011
    São Paulo Area, Brazil
    - Participated in promotional projects for clients like Nespresso, Cartão Hering, D’Pil, Itaú Cultural, Carglass, Banco Fibra, and CSI Closures (previously ALCOA); - Administrative management with the Senior partners;- Customer acquisition and promotional oriented projects;- Coordination of the creative team.
  • Banco Santander
    Product Manager (Started As Trainee)
    Banco Santander 2002 - 2004
    São Paulo Area, Brazil
    - Development of microcredit program when the Federal Government’s agenda was a theme.- Product strategy, partnership with NGOs, systemic implantation, definition of sales fluxogram and hiring products. The initiative raised the Bank’s status in the political sphere;- Coordinated the campaign material;- Participated in Personal Loans and Bank Overdrafts, interest rates definition committees;- The trainee program involved rotation between different areas of the Bank: retail… Show more - Development of microcredit program when the Federal Government’s agenda was a theme.- Product strategy, partnership with NGOs, systemic implantation, definition of sales fluxogram and hiring products. The initiative raised the Bank’s status in the political sphere;- Coordinated the campaign material;- Participated in Personal Loans and Bank Overdrafts, interest rates definition committees;- The trainee program involved rotation between different areas of the Bank: retail, wholesale, service, systems, risks and agencies. Final permanent position was in Consumer Bankin Show less
  • Settling-In Serviços
    Expatriates Advisor
    Settling-In Serviços Dec 2001 - Aug 2002
    São Paulo Area, Brazil
    - Coordination and planning of city tour activities and househunting;- Escorting expatriates in city tours.
  • Ecolab
    Marketing – Internship
    Ecolab Oct 2000 - Mar 2001
    São Paulo Area, Brazil
    - Creation of gifts, catalogues, ads and other things;- Assisting the managers producing events.- Show room management.
  • Itaú Cultural
    Internship – Institutional Relations
    Itaú Cultural Mar 1999 - Sep 2000
    São Paulo Area, Brazil
    - Customer service to coordinate the offer of UNESCO scholarships;- Responsible for the participation of the institution in awards, both national and international;- Correction and uniformity of clients enrollment; - Support in the promotion of expositions and activities of the institute on the media
  • Execplan
    Marketing – Internship
    Execplan Nov 1997 - Apr 1998
    São Paulo Area, Brazil
    - Responsible for the partnerships, reporting to the General Marketing Manager and the President;- Active prospecting for customers;- Sales presentations to prospects;- Creation of intern procedures in the Marketing department;- Support to the pre and after sales teams

Cássio Britto Skills

Digital Marketing Marketing Digital Marketing Management Publicidade Advertising Marketing Strategy Marketing Direct Marketing Email Marketing Management Marketing Por E Mail Marketing Direto Planejamento Empresarial Strategic Planning Branding And Identity Publicidade Online Empreendedorismo Point Of Purchase Site Development Dynamic Speaker Corporate Branding Mobile Marketing Entrepreneurship Account Management Account Planning New Business Development Events Incentive Programs

Cássio Britto Education Details

Frequently Asked Questions about Cássio Britto

What company does Cássio Britto work for?

Cássio Britto works for Grupo Md | Make A Difference

What is Cássio Britto's role at the current company?

Cássio Britto's current role is Partner, Accounts and New Businesses Director.

What is Cássio Britto's email address?

Cássio Britto's email address is ca****@****.com.br

What schools did Cássio Britto attend?

Cássio Britto attended Fundação Dom Cabral, Pontifícia Universidade Católica De São Paulo.

What are some of Cássio Britto's interests?

Cássio Britto has interest in Education, Environment.

What skills is Cássio Britto known for?

Cássio Britto has skills like Digital Marketing, Marketing Digital, Marketing Management, Publicidade, Advertising, Marketing Strategy, Marketing, Direct Marketing, Email Marketing, Management, Marketing Por E Mail, Marketing Direto.

Who are Cássio Britto's colleagues?

Cássio Britto's colleagues are Melissa Fontenele, Giovana Ogawa, Grupo Md Performance, Thiago Fukui, Bruna Yumi, Leonel Mendes De Oliveira, Flavio Hypolito.

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