Partner, Accounts And New Businesses Director
Current- Account management and development of communication projects for clients such as:Kumon, Pizza Hut, KFC, Grand Cru, evino, Smartfit, Bio Ritmo, Kopenhagen, Prudential, help!, Sorridents, Giolaser, Flytour, Linx, CNA, Dia Supermercados, Oggi Sorvetes, Omo, Morana, Brastemp, Consul, Multicoisas, Breton.- Strategic campaign planning;- People Management (up to 30 reportees).Achievements:- 360º management of the Kumon Brasil account since 2021, involving the creation of… Show more - Account management and development of communication projects for clients such as:Kumon, Pizza Hut, KFC, Grand Cru, evino, Smartfit, Bio Ritmo, Kopenhagen, Prudential, help!, Sorridents, Giolaser, Flytour, Linx, CNA, Dia Supermercados, Oggi Sorvetes, Omo, Morana, Brastemp, Consul, Multicoisas, Breton.- Strategic campaign planning;- People Management (up to 30 reportees).Achievements:- 360º management of the Kumon Brasil account since 2021, involving the creation of advertising campaigns, content production for social media and management of respective platforms, interactions through social CRM, and traffic management for enrollment sales. Achieved 100% of goals in the 1st quarter of 2024.- Account management for ABF (Brazilian Franchising Association) since 2019, with special emphasis on ABF Expo campaigns (the world's largest franchising fair), editions 2019, 2021, 2022, and 2023 with the goal of participant turnout surpassed each year.- Account management for expansion for franchisor brands such as Kumon, evino, Pizza Hut, and KFC, with constant lead generation campaigns for franchise interest (inbound marketing) and brand building as franchisors. Highlighted by Kumon, with the opening of over 750 new units between 2016 and 2024.- Launch campaign for the FGTS Withdrawal Anticipation product from help! (credit franchise), achieving conversion and production targets (sales).- Contribution to Kopenhagen's largest Christmas season in history in 2019 (+40% in 2019), with trade marketing material for units (creation, production, and logistics nationwide).- Launch of the world's first Omo Lavanderia franchise, inaugurating the brand's presence in this market, which now has over 300 units throughout Brazil.- Local launch campaigns for all SmartFit-owned units in Brazil. From 2017 to 2020: 151. 90% of them inaugurated within the target student density per square meter.- Repositioning of the Oggi Sorvetes brand - Branding, launch, and management. Show less