Cassio V. Falcon Email & Phone Number

State Of São Paulo, Brazil

- Lead the network of climate and technology events in 55+ cities, managing and supporting 170 volunteers worldwide. Ensure strategic alignment between local leaders and the organization's global vision.- Develop and implement strategies to expand 4WARD's presence in new cities, identifying local partnership opportunities and increasing the reach and impact of initiatives.- Design actions to enhance volunteer and participant engagement, using satisfaction metrics to improve the experience of local leaders and audiences.- Coordinate and support the execution of climate and tech events, providing necessary guidelines and tools for city leaders.- Serve as part of the 4WARD.earth leadership team, directly contributing to the formulation and execution of actions that position the organization as a reference in local and global climate engagement.

São Paulo, São Paulo, Brazil

Responsibilities: - Led client acquisition strategies, enhancing business model viability, resulting in a 23% increase in project revenue over one year.- Designed and implemented sustainability actions at client events, enhancing value for clients and their audiences.- Created marketing strategies that strengthened client acquisition and retention, driving business growth.- Established and revised KPIs and goals, ensuring effective implementation in client projects and produced 32 sustainability reports, adding value to the service and stakeholders.- Guided and trained over 10 client teams on waste management and sustainable practices to achieve better project outcomes.Key Achievements:- Oversaw the entire waste management process at events, ensuring proper disposal of over 2 tons of recyclable waste.- Recognized as a promoter of sustainable best practices by the State Movement (SP) for Sustainable Development Goals.

São Paulo, Brazil

Responsibilities:- Develop communication plans and lead marketing campaigns and actions;- Handle digital marketing and inbound marketing, including news dissemination, campaigns, free materials, monthly newsletters, social media management, and influencer campaigns;- Organize, produce, and promote product launch events (internal) and participate in events, congresses, and fairs (external), including brand activation actions, supplier negotiation, and budget management;- Create strategies and communication actions to promote the company's service and solution portfolio;- Participate in the brand strengthening team and the Diversity and Inclusion Committee, supporting internal and external communication actions related to social responsibility, sustainability, and HR.Key Achievements:- Executive production of the documentary 'A floresta que você não vê,' awarded in six national and international festivals in 2023, bringing international visibility to the company;- Achieved 300% of the marketing target in 2023, contributing to the company's global goals.

São Paulo Area, Brazil

- Developed, validated, and implemented the business model with a strategic plan and KPIs. Managed product development and executed strategies that strengthened AltruS’s positioning and increased engagement with stakeholders.- Managed all functional areas of the company, optimizing resources and aligning operations with strategic objectives, resulting in increased operational efficiency.- Represented AltruS at public occasions and events, enhancing the startup's visibility and strengthening its reputation in the social entrepreneurship sector.- Actively participated in and engaged with the social entrepreneurship and startup ecosystem, focusing on partnerships, business growth, and investment opportunities.- Secured three rounds of investment for product launch, updates, and business traction.Key Achievements:- Semi-finalist in the reality show "Planeta Startup," placing AltruS among the top 10 startups out of over 1,000 applicants. This resulted in a 30% increase in the client base and attracted new investors.- Mobilized over 300,000 reais through the AltruS platform, through donations from companies and individuals to over 150 NGOs across Brazil, strengthening the company's social impact and presence in the sector.

São Paulo Area, Brazil

- Negotiated and managed commercial partnerships and contractual agreements to ensure the efficient execution of promotional marketing campaigns, meeting product innovation calendar deadlines, and increasing customer satisfaction and operational efficiency.- Led a team of six partnership analysts, serving as the global ambassador for TLC Marketing to external partners, enhancing trust and cooperation, which resulted in greater team synergy and performance.- Conducted market research and feasibility analyses, reporting directly to managers in Portugal and London, contributing to the company's sustainable growth and continuous innovation.Key Achievement:- Under my leadership, our team secured a partnership with a network of 500 units, ensuring the renewal of the contract with our largest client in Brazil and strengthening our market position.

São Paulo Area, Brazil

- I worked in the CRM, events, and partnerships area nationwide, increasing brand visibility, strengthening brand recognition, and enhancing engagement with customers and partners, resulting in new business opportunities.- Interfaced with event agencies and strategic partners to execute CRM projects, ensuring efficiency and quality of initiatives.- Worked on the production and execution of Status of Work and Key Handover events, as well as CRM projects such as "Open House Gafisa" and "House Up Gafisa," creating memorable experiences for customers.- Contributed to increasing customer trust and satisfaction by offering well-organized and informative events, resulting in positive recommendations and greater customer loyalty.

Salvador Area, Brazil

- Coordinated customer experience and brand activation initiatives for AmBev brands at company-sponsored events across 16 operations in the state of Bahia;- Managed event marketing budgets and negotiated sponsorship agreements with event producers, as well as promotional campaigns with agencies and other stakeholders.- Consistently met targets for event attendance, product volume, material conservation, and activation project execution, contributing to the achievement of the company's overall goals.Major Ambev projects:  Sauípe Fest 2010/2011. Round Room at Sauípe Fest 2010;  Salvador Summer Festival 2011/2012 (Skol and Pepsi actions);  New Year's Eve Porto Seguro / Arraial d'Ajuda / Trancoso 2010/2011;  "Vaquejada" of Serrinha 2010/2011 (largest vaquejada event in Brazil);  Skol Fun platform in Carnival 2011 (blocks, cabins and promotional actions);  June platform at São João da Bahia 2011 (the biggest public and private events at São João in the entire interior of Bahia);  Salvador's Carnival 2012: Actions by Brahma (official sponsor of the Carnaval) and Skol. Brand visibility, sponsorship of blocks and cabins and the entire package of actions closed with the City Hall.

Salvador Area, Brazil

Planning and coordination of promotional actions, production of events for the Jornal A TARDE subscribers' portfolio;Responsible for attracting and maintaining partnerships in the relationship program of Jornal A TARDE, the largest newspaper in Bahia;Negotiation of partnerships to carry out loyalty actions with subscribers.

Management Of Social Organizations, Management Of Non-Profit Entities

Management And Digital Marketing, Marketing/Marketing Management

Superior In Marketing, Marketing

University Degree, Advertising And Marketing

Bachelor In Law, Law