Cassio V. Falcon Email and Phone Number
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With a multifaceted career, I have 10 years of experience in the marketing area and 5 years of experience in socio-environmental impact businesses. Able to work with excellence in strategic marketing planning, branding, inbound marketing, cause and purpose marketing, social media, events and innovation.I have excellent interpersonal skills and am results-oriented, which allows me to communicate effectively and work well in a team, always focusing on the company's objectives and goals. With this, I can motivate people, increase productivity and achieve the expected results.Semi-finalist in the reality show Planeta Startup (2019), shown on open TV. This brought national visibility to the company, increased its customer base by 30% and secured two new angel investments.I have knowledge in project management, negotiation, socio-environmental entrepreneurship, ESG, sustainability, AI, influencer marketing and the startup ecosystem.
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Global Growth Marketing ManagerFounder InstituteState Of São Paulo, Brazil -
Head Of City Events Team4Ward.Earth: The Local-To-Global Community For Climate Doers Moving The World Forward! Sep 2024 - Present- Lead the network of climate and technology events in 55+ cities, managing and supporting 170 volunteers worldwide. Ensure strategic alignment between local leaders and the organization's global vision.- Develop and implement strategies to expand 4WARD's presence in new cities, identifying local partnership opportunities and increasing the reach and impact of initiatives.- Design actions to enhance volunteer and participant engagement, using satisfaction metrics to improve the experience of local leaders and audiences.- Coordinate and support the execution of climate and tech events, providing necessary guidelines and tools for city leaders.- Serve as part of the 4WARD.earth leadership team, directly contributing to the formulation and execution of actions that position the organization as a reference in local and global climate engagement. -
CofounderDomo Colab Apr 2019 - Jun 2024São Paulo, São Paulo, BrazilResponsibilities: - Led client acquisition strategies, enhancing business model viability, resulting in a 23% increase in project revenue over one year.- Designed and implemented sustainability actions at client events, enhancing value for clients and their audiences.- Created marketing strategies that strengthened client acquisition and retention, driving business growth.- Established and revised KPIs and goals, ensuring effective implementation in client projects and produced 32 sustainability reports, adding value to the service and stakeholders.- Guided and trained over 10 client teams on waste management and sustainable practices to achieve better project outcomes.Key Achievements:- Oversaw the entire waste management process at events, ensuring proper disposal of over 2 tons of recyclable waste.- Recognized as a promoter of sustainable best practices by the State Movement (SP) for Sustainable Development Goals. -
MarketingSynergia Consultoria Socioambiental May 2022 - Apr 2024São Paulo, BrazilResponsibilities:- Develop communication plans and lead marketing campaigns and actions;- Handle digital marketing and inbound marketing, including news dissemination, campaigns, free materials, monthly newsletters, social media management, and influencer campaigns;- Organize, produce, and promote product launch events (internal) and participate in events, congresses, and fairs (external), including brand activation actions, supplier negotiation, and budget management;- Create strategies and communication actions to promote the company's service and solution portfolio;- Participate in the brand strengthening team and the Diversity and Inclusion Committee, supporting internal and external communication actions related to social responsibility, sustainability, and HR.Key Achievements:- Executive production of the documentary 'A floresta que você não vê,' awarded in six national and international festivals in 2023, bringing international visibility to the company;- Achieved 300% of the marketing target in 2023, contributing to the company's global goals. -
Cofounder And CeoAltrus Jun 2016 - Jun 2022São Paulo Area, Brazil- Developed, validated, and implemented the business model with a strategic plan and KPIs. Managed product development and executed strategies that strengthened AltruS’s positioning and increased engagement with stakeholders.- Managed all functional areas of the company, optimizing resources and aligning operations with strategic objectives, resulting in increased operational efficiency.- Represented AltruS at public occasions and events, enhancing the startup's visibility and strengthening its reputation in the social entrepreneurship sector.- Actively participated in and engaged with the social entrepreneurship and startup ecosystem, focusing on partnerships, business growth, and investment opportunities.- Secured three rounds of investment for product launch, updates, and business traction.Key Achievements:- Semi-finalist in the reality show "Planeta Startup," placing AltruS among the top 10 startups out of over 1,000 applicants. This resulted in a 30% increase in the client base and attracted new investors.- Mobilized over 300,000 reais through the AltruS platform, through donations from companies and individuals to over 150 NGOs across Brazil, strengthening the company's social impact and presence in the sector. -
Brazil Partnerships And Innovations ManagerTlc Marketing Worldwide Dec 2013 - Dec 2014São Paulo Area, Brazil- Negotiated and managed commercial partnerships and contractual agreements to ensure the efficient execution of promotional marketing campaigns, meeting product innovation calendar deadlines, and increasing customer satisfaction and operational efficiency.- Led a team of six partnership analysts, serving as the global ambassador for TLC Marketing to external partners, enhancing trust and cooperation, which resulted in greater team synergy and performance.- Conducted market research and feasibility analyses, reporting directly to managers in Portugal and London, contributing to the company's sustainable growth and continuous innovation.Key Achievement:- Under my leadership, our team secured a partnership with a network of 500 units, ensuring the renewal of the contract with our largest client in Brazil and strengthening our market position. -
Senior Crm AnalystGafisa Mar 2013 - Sep 2013São Paulo Area, Brazil- I worked in the CRM, events, and partnerships area nationwide, increasing brand visibility, strengthening brand recognition, and enhancing engagement with customers and partners, resulting in new business opportunities.- Interfaced with event agencies and strategic partners to execute CRM projects, ensuring efficiency and quality of initiatives.- Worked on the production and execution of Status of Work and Key Handover events, as well as CRM projects such as "Open House Gafisa" and "House Up Gafisa," creating memorable experiences for customers.- Contributed to increasing customer trust and satisfaction by offering well-organized and informative events, resulting in positive recommendations and greater customer loyalty. -
Marketing And Events Coordinator - Ne RegionalAmbev Aug 2010 - Mar 2012Salvador Area, Brazil- Coordinated customer experience and brand activation initiatives for AmBev brands at company-sponsored events across 16 operations in the state of Bahia;- Managed event marketing budgets and negotiated sponsorship agreements with event producers, as well as promotional campaigns with agencies and other stakeholders.- Consistently met targets for event attendance, product volume, material conservation, and activation project execution, contributing to the achievement of the company's overall goals.Major Ambev projects: Sauípe Fest 2010/2011. Round Room at Sauípe Fest 2010; Salvador Summer Festival 2011/2012 (Skol and Pepsi actions); New Year's Eve Porto Seguro / Arraial d'Ajuda / Trancoso 2010/2011; "Vaquejada" of Serrinha 2010/2011 (largest vaquejada event in Brazil); Skol Fun platform in Carnival 2011 (blocks, cabins and promotional actions); June platform at São João da Bahia 2011 (the biggest public and private events at São João in the entire interior of Bahia); Salvador's Carnival 2012: Actions by Brahma (official sponsor of the Carnaval) and Skol. Brand visibility, sponsorship of blocks and cabins and the entire package of actions closed with the City Hall. -
Jr Marketing AnalystGrupo A Tarde Sep 2008 - Jul 2010Salvador Area, BrazilPlanning and coordination of promotional actions, production of events for the Jornal A TARDE subscribers' portfolio;Responsible for attracting and maintaining partnerships in the relationship program of Jornal A TARDE, the largest newspaper in Bahia;Negotiation of partnerships to carry out loyalty actions with subscribers.
Cassio V. Falcon Skills
Cassio V. Falcon Education Details
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Management Of Non-Profit Entities -
EspmMarketing/Marketing Management -
Icef - FgvMarketing -
Universidade Salvador (Unifacs)Advertising And Marketing -
Universidade Católica Do SalvadorLaw
Frequently Asked Questions about Cassio V. Falcon
What company does Cassio V. Falcon work for?
Cassio V. Falcon works for Founder Institute
What is Cassio V. Falcon's role at the current company?
Cassio V. Falcon's current role is Global Growth Marketing Manager.
What is Cassio V. Falcon's email address?
Cassio V. Falcon's email address is ca****@****ail.com
What is Cassio V. Falcon's direct phone number?
Cassio V. Falcon's direct phone number is 119755*****
What schools did Cassio V. Falcon attend?
Cassio V. Falcon attended Fundação Getulio Vargas, Espm, Icef - Fgv, Universidade Salvador (Unifacs), Universidade Católica Do Salvador.
What are some of Cassio V. Falcon's interests?
Cassio V. Falcon has interest in Novas Tecnologias, Comportamento Do Consumidor, Civil Rights And Social Action, Marketing, Education, Relacionamento, Environment, Inovações, Música, Science And Technology.
What skills is Cassio V. Falcon known for?
Cassio V. Falcon has skills like Marketing, Dos, Sistemas Operacionais, Operating Systems, English, Microsoft Excel, Microsoft Office, Marketing Communications, Crm, Portuguese, Marketing Strategy, Market Planning.
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