Cassio Pieroni Trevisani Email & Phone Number

Brentford, Gb

London, Gb

I am currently responsible for the strategic marketing of the Standards division (single copy) and the BSI e-commerce website. I have achieved an annual document revenue of $32 million from e-commerce performance in 4 years, making it one of the most successful and profitable channels in this business stream. I have increased e-commerce revenue by 30% in the first year and maintained these growth levels even during and post-pandemic.I played a pivotal role in developing a new e-commerce platform in collaboration with various internal stakeholders. My responsibilities encompass building the new e-commerce platform and optimising UX and customer journeys to effective delivery. I fostered close collaboration with internal and external stakeholders, ensuring the platform's launch success.Furthermore, I actively fostered cooperation with sectors and committees for the publication of 3,000 standards annually creating marketing campaigns to raise awareness. My role involved liaising with government bodies, enterprise companies, and industry associations, facilitating communication and identifying opportunities. This led to thought leadership marketing initiatives, improving customer perception, enhancing our brand positioning, and solidifying our market exposure.My strategic marketing leadership supported successful initiatives across departments, promoting widespread awareness of standards both in the UK and worldwide. I identified opportunities to boost growth and enhance profitability by harnessing content marketeing and tailored digital and offline campaigns, with a central focus on achieving a strong return on investment.Additionally, I am responsible for coordinating the annual marketing plan and supporting the marketing team in areas in channels such as social media, SEO/SEM, email marketing, and CRM automation strategy. Managing the annual budget for the department, I ensured that resources were allocated efficiently to achieve our objectives.

London, Gb

Responsible for all digital marketing planning and strategies for our London and Berlin universities witha focus on cross-channel campaigns with an annual budget of £1.5M. Activities include PPC campaigns, SEO, and social media strategy. Increased overall digital traffic by creating a cross-channel strategy by 35% for both schools in less than one year and improved substantially organic search engine visibility with 10 out of 9 top keywords delivering first results. Responsible for the development and maintenance of three company websites, Met Film School, Met Film School Berlin, and MetFilm. Responsible for social media strategy including Facebook, Twitter, YouTube, and Vimeo. Responsible for the creation of a video strategy and production of all video content pieces created for both schools in the UK and Berlin, crafts, and success stories.

Create and manage digital marketing campaigns for a training provider. Create and manage PPC, Google AdWords, Facebook campaigns among other media. Maintain and improve the website to create a more seemingly user experience and increase online sales. Maintain e-commerce updated to new and seasonal products. Create campaigns and report results to company's CEO and ensure the development of the digital marketing department.

São Paulo, São Paulo, Br

Management of online and offline media to digital advertising agency serving clients such as 3M (Consumers Products - Scoth-Brite, Post-it, Nexcare, Ponjita, Futuro), Umbro (Consumer Products Sports Industry), ASUS Computers (Consumers Products - Electronics) Avon (Consumer Products - Beauty Industry), China In Box (Food & Beverage Industry), Gendai (Food & Beverage Industry), Kangoo Jumps (Consumer Products - Health Industry) among other local clients: Creating digital media strategies, digital media campaigns, SEO analysis and optimization, SEM, PPC and RTB client campaigns in Google, Facebook, Instagram and LinkedIn. Monitoring performance and analysis and administration of investment schedules through weekly and monthly reports to clients as well as establishing KPI's and raising stakes to improve performance. Also managed media for targeted media portals, blogs and other types of online communication. Administration of an annual budget of over $2MM in media investments with extensive control and monitoring budget. Support for offline campaign planning, scheduling and monitoring of investment performance in magazines, TV and radio and other alternative media.

Van Nuys, Ca, Us

Managed online marketing strategies programs for leading hair manufacturer, focused on domestic and international market distribution. Developed internet presence for Hair & Compounds creating top tier e-commerce web site that reached first page ranking in two weeks timing. Managing performance and KPI's to deliver maximum results. Increased net profit of 6%.Created online marketing, public relations expansion plans for Hair & Compounds, as well as schedule timetable for implementation of plan and deliverable actions.Provided public relations counsel to management, conducting training to lower level employees and trainees.Created press releases, publicity materials, promotional strategies for Hair & Compounds.Hired, supervised, and motivated staff in United States and India overseeing a total of 18 employees, working with each one to develop the marketing and public relations strategies set in motion the online strategy for Hair & Compounds.Researched marketing opportunities in different countries such as Brazil, Spain, Canada to roll out expansion plans. Created and developed plans for each country expansion roll out.Implemented, integrated and managed Microsoft CRM Online.Developed catalog for Hair & Compounds as well as additional support marketing material.

Us

Manage online and offline marketing programs for premium US importer, delivering to the United States and Latin American markets, with some efforts expanding into Canada and Europe. Handle all communications; also coordinate business development and program relationships for large distributor accounts, including interface with Chinese factory network. Develop internet presence for company with an e-commerce website. Started social media efforts to increase company's visibility online.Manage lists, creative development and deployment of multiple weekly e-mail marketing efforts. Manage creative development and production of annual catalog program. Create and place trade magazine advertising as needed.Draft and distribute press releases for industry trade magazines; solicit speaking and article opportunities for company President.Manage trade show program: oversee booth design and production, installation and staffing, on-site supervision including sales account development.Research and develop opportunities for distribution partnerships. Make initial contact with potential partners, scope potential and review development strategies with company owner.Concurrently served as Production Manager for one year, coordinating order specs and production timelines between Sales team in the United States and factory network in China. Traveled to China to train factories on production processes; handled day-to-day liaison with Chinese representative offices.

Oversaw online marketing and public relations for start-up company providing web directories and marketing programs to cosmetic surgeons and other medical specialties nationwide. Managed internet marketing effort for client acquisition including emails, newsletters, SEO/SEM.Developed press releases for company addressing current and future market segments; developed template releases for clients, optimized for search strategies. Led review and hiring of company’s first outside public relations agency; managed day-to-day strategies and activities. Developed and implemented on-demand and live webinar program as new sales conversion tool.Managed trade show program. Reviewed and selected shows across multiple specialties, averaging one per month; oversaw design and build of new booth; supervised on-site activities. Solicited speaking opportunities for company owner.Developed content for and promotion of consumer web directory; worked with company owner on concepts for product extensions to new medical and dental specialties.

Oversaw digital marketing and sales functions for entrepreneurial company providing internet marketing websites to realtors in the United States. Created all marketing efforts for the company: emails, trade shows, press releases.Designed and maintained company web site; managed SEO/SEM efforts for Pullan, provided SEO/SEM advice and programs to realtor clients.Hired, supervised and motivated Sales/Customer Service staff. Restructured call center operations; developed and maintained daily revenue reporting and call center performance reporting for company owners. Researched, recommended and managed implementation and management of CRM software for company (Microsoft CRM).

Managed Customer Service department for an electronics catalog marketer, overseeing two call centers (outsourced inbound lead processing, in-house escalated customer service) with 30+ employees total. Oversaw and refined customer service processes; designed and implemented daily product, operations and customer satisfaction reporting and rep-specific training. Coordinated with Marketing department to identify trends and new product opportunities in response to customer feedback; researched and recommended new products to add to catalogs.

Los Angeles, California, Us

Coordinated marketing, production and promotional efforts for all Playboy Television products with 350+ international licensees worldwide. Supervised worldwide distribution of marketing materials, stills and art for all licensed programs; created and managed International Marketing Traffic Coordination annual budget and forecast.

Coordinated Production Operations for televised sports events including Major League Baseball, boxing events, NFL/College football games, PGA tour events. Responsible for logistics, field operations and crew organization; managed local operations, crew/talent travel and lodging, equipment shipment/rental and post-production coordination.

Mclean, Virginia, Us

Managed hotel’s marketing and sales department, developing strategies to increase occupancy targeting both domestic and international travelers. Oversaw key client relationships personally.• Created local company marketing and sales campaigns; managed advertising agency relationship. Developed and implemented seasonal promotional strategies, including special packages for low occupancy periods. • Supported sales efforts in all pre-sales phases with focus in management, monitoring and reporting on program developments. Developed and led staff training on client relations and sales and marketing development. • Conducted customer surveys; negotiated re-sale agreements with travel agents and third-party online booking bureaus.

Jp

Managed Public Relations and Advertising efforts within Brazil for international tire manufacturer.• Provided public relations counsel to brand management; conducted executive media training and coaching.• Served as spokesperson for product information and marketing initiatives. Maintained open relationships with key trade and consumer press outlets; hosted plant open houses, press product screenings. • Developed and executed publicity releases, media responses, and conference meeting communications. Created and managed dealership communications for institutional initiatives. Conducted appropriate research, measurement, message development and program evaluation for brands. • Oversaw onsite event management for the MotorSports Program (Indy 500 and Formula 1 and local races); served as on-site spokesperson.• Managed advertising and public relations agency relationships. Created, managed and monitored annual department budget and forecasting.

Master Of Business Administration - Mba, Marketing

Ba, Public Relations

Executive Mba, Business Administration And Management, General