• Offered SME perspective and opinion when required.• Executed social media campaigns for external clients and agency channels simultaneously.• Coordinated with various departments internally to produce engaging creative for campaigns.

• Conceptualized innovative marketing strategy and facilitated its execution across various channels for multiple business lines simultaneously• Brought virtual and in-person events from idea to smooth execution, including weekend retreats, meet and greets, and pop-ups.• Grew paid membership base from 120 to 7000 people in less than a year.• Elevated the customer experience by launching website and platform used to host Virtual Bootcamp program.• Created and optimized paid ad campaigns on Facebook and Instagram to generate sales and grow brand recognition.

• Improved the marketing presence of small businesses by planning and executing strategic marketing campaigns and offering expert insight• Built client relationships based on trust and communication • Empowered marginalized entrepreneurs by producing and teaching a marketing course customized to their needs.

• Coordinated social media calendar by engaging stakeholders across the organization• Developed creative campaigns involving email, landing pages, social media, and marketing automation• Delivered marketing content and support for events

• Established and executed social media calendar• Constructed content for blog, website, downloadables, social media, and more• Implemented Hubspot CRM, marketing automation, and chatbot

• Developed marketing funnel structure for tracking from lead generation to sales-qualified• Implemented marketing automation software (Pardot)• Created a variety of content: social media posts, blog posts, case studies, e-book, graphics, email campaigns, landing pages, webinars • Acted as a Salesforce Administrator• Planned and launched PPC campaigns: Google Adwords and Social• Directed work term students in marketing activities

• Completed re-branding project (including planning launch event)• Acted as project manager and liaison with agency for website update project• Developed content and copy for website, social media channels, and email campaigns• Organized collection and analysis of customer surveys• Planned events as a member of the company social committee

• Project management of a new website - user experience design, vendor relations, and social media integration• Content creation for key social media channels - Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram, and BraveNewTalent• Editorial Calendar Admin

• Created and utilized marketing materials (i.e. questionnaires and surveys).• Assisted in the development of promotional and marketing tools.• Assisted in the maintenance and utilization of a database.• Was also employed in this position for 3 past semesters, during February – April 2010, September – December 2010, and May – August 2011.

• Completed second work term of co-operative university program.• Worked with internal defect management software.• Created data reports using excel and Integrity.• Developed and created on-boarding materials, including brochure and internal webpage.

• Acted as a representative for student recruitment at Blackberry on campus.• Attended and planned events to connect with students.• Communicated with students through social media and collateral pieces.

• Created and delivered presentations regarding campaigns and projects.• Managed larger scale projects, such as globally regional photo shoots.• Developed marketing collateral and swag gifts for employer brand campaigns.• Managed and created content for multiple BlackBerry social media outlets.

• Completed first work term of co-operative university program.• Developed social media solutions for the company (i.e., Facebook page).• Created promotional materials (i.e., posters).