Cassandra Lang

Cassandra Lang Email and Phone Number

Manager, Marketing Technology @ Baptist Health South Florida
Miami, FL, US
Cassandra Lang's Location
Miami, Florida, United States, United States
Cassandra Lang's Contact Details

Cassandra Lang work email

Cassandra Lang personal email

About Cassandra Lang

💥 Favorite Quote"You miss 100% of the shots you don't take." Wayne Gretzky“Greatness requires temporary discomfort”Rich Wilkerson Jr.★ At-A-Glance• Transformational & impactful Leader – A proven, established Marketing Technology Management subject matter expert • Solid record of game-changing results, driving winning client solutions, outcomes, & superior stakeholder deliverables• Possess a Bachelor’s degree in Business Administration, as well as 14 years of successful professional career experience• Engaged Motivator/Mentor of highly skilled technical Teams, with a unique passion for hands-on coaching/development★ Competencies• Interpersonal Collaboration; Conflict Resolution; Decision Making; Influencing; Relationship Building• Languages English; Italian; Spanish• Leadership Change Management; Coaching; Staff Engagement; Public Speaking; Strategic Planning; Team Management• MarTech Analytics; Automations; Campaigns; Competitor Insights; Email; Researching; SEO• Operations Management Facilitating; Process Optimization; Resource Management; Vendor/Supplier Management★ Tech Stack• CRM OnePage; Pipedrive; Salesforce • MarTech Klaviyo; Shopify; Widen; Conductor; Yext• Operations Adobe Creative Suite; Asana; Microsoft Office; Workfront

Cassandra Lang's Current Company Details
Baptist Health South Florida

Baptist Health South Florida

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Manager, Marketing Technology
Miami, FL, US
Employees:
23
Cassandra Lang Work Experience Details
  • Baptist Health South Florida
    Manager, Marketing Technology
    Baptist Health South Florida
    Miami, Fl, Us
  • Baptist Health South Florida
    Manager, Marketing Technology
    Baptist Health South Florida Jul 2021 - Present
    Coral Gables, Florida, Us
    Build and sustain enhanced capabilities to support efficient management and improve business performance • Analyze, expand and manage the organization’s Marketing Technology stack • Develop a roadmap for the system’s multi-layered MarTech Stack focused on automation and personalization• Integrate multiple platforms for data sharing across all digital channels to improve business performance• Maximize operational efficiencies through thorough analysis of team workflows and optimization of processes
  • Curallux
    Marketing Manager
    Curallux Oct 2019 - Jul 2021
    Miami, Fl, Us
    Report directly to CMO, directing all marketing projects – managing deliverables & deadlines:• Shepherd simultaneous critical projects, managing expectations, coordinating tasks, & ensuring deliverables • Drive all monthly promotions, product launches, creative assets development, and website development• Manage scope of work, schedule/timelines, milestones, communications, and reporting with stakeholders• Lead Staff and Project Teams for multiple high-priority tasks simultaneously facilitating Marketing Projects• Partner with Sales Teams, Customer Service, & vendors to ensure successful & seamless end-user experiences • Collaborate with Creative Director to curate and police brand messaging & identity throughout all channels • Analyze/Interpret marketing data; Monitor/Report on project progress to Management & Senior Leadership
  • Hipervinculo
    Sr. Marketing Coordinator
    Hipervinculo 2012 - 2019
    Weston, Fl, Us
    Worked alongside Creative Director in researching, planning, & developing marketing strategies for clients:• Critical role in meticulously implementing marketing plans, and collaborating on the shape of marketing strategy• Deep involvement in media planning, project scheduling, & creating custom deep-impact marketing strategies• Liaised with Creative Team, vendors, & clients in development of branding, promotions, & printed/digital assets • Performed market research & A/B testing; Mapped white space opportunities; Devised client recommendations • Coordinated emailing, social media, paid digital and traditional media ad campaigns for a diverse client portfolio• Authored/Distributed regular reports, including campaign assessments, & presented to clients and stakeholders• Supporting Creative Director & other members of Leadership in the management of key strategic projects/targets
  • Sharxkin
    Marketing Lead
    Sharxkin 2011 - 2012
    Spearheaded the development of a private label in the automotive refinishing industry:• Partnered closely with the Product Development Team on all price points, packaging, and distribution channels• Worked with Leadership in brand naming & registration; Leveraged distribution channels for private label intros• Sourced and harvested new d-channels via client presentations & the creation of attractive promotional packages• Directed design of packaging, logos, websites, and social media used at conferences and distributor presentations

Cassandra Lang Skills

Online Advertising Digital Marketing Social Media Marketing Strategy Digital Media Advertising Facebook Digital Strategy Social Media Marketing Entertainment Social Networking Email Marketing Marketing Communications Broadcast Public Relations Marketing Management

Cassandra Lang Education Details

  • Northeastern University
    Northeastern University
    Digital Transformation & Innovation In Healthcare
  • University Of Miami Herbert Business School
    University Of Miami Herbert Business School
    Marketing

Frequently Asked Questions about Cassandra Lang

What company does Cassandra Lang work for?

Cassandra Lang works for Baptist Health South Florida

What is Cassandra Lang's role at the current company?

Cassandra Lang's current role is Manager, Marketing Technology.

What is Cassandra Lang's email address?

Cassandra Lang's email address is c.****@****ail.com

What schools did Cassandra Lang attend?

Cassandra Lang attended Northeastern University, University Of Miami Herbert Business School.

What are some of Cassandra Lang's interests?

Cassandra Lang has interest in Languages, Marketing, Reading, Theatre, Advertising, Marketing Research.

What skills is Cassandra Lang known for?

Cassandra Lang has skills like Online Advertising, Digital Marketing, Social Media, Marketing Strategy, Digital Media, Advertising, Facebook, Digital Strategy, Social Media Marketing, Entertainment, Social Networking, Email Marketing.

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