Cassandra Perez Email & Phone Number

Los Angeles, Ca, Us

Redlands, California

Serve as a dedicated writer and process expert for the company’s product marketing team comprising 40 individuals. Oversee 20+ web projects monthly and edit for tone, style, grammar, and readability. Coordinate cross-functionally to achieve business goals. Liaise with stakeholders over multiple rounds of edits and quality assure final pages. Provide professional editorial assistance on a variety of documents. Regularly train new hires on best practices, editing, and case study development. Proactively identify challenges and solutions for process improvement. • Written over 70 comprehensive case studies through the conduction of customer interviews and incorporation of their valuable feedback.

Modesto, California Area

Developed brand-consistent, written materials for clients, including website and advertorial copy, video scripts, and messaging and press kit documents. Designed and edited direct-to-consumer communications and digital marketing copy, including email, social media, and Google ad copy. Increased sales efforts through the creation of unique materials supporting press outreach, such as wine tasting notes, brand romance stories, and writing in the distinctive voice and style of a winemaker for quarterly newsletters.• Solely managed digital marketing content for three luxury wine brands. • Partnered with winemakers to create back label copy for the complete line of Miraasou wines.

Greater Los Angeles Area

Led the creative direction and content for three magazines. Wrote thoughtful, full-length feature and weekly newsletter articles. Posted two news stories daily for each magazine. Collaborated with authors to develop content, assign stories, and edit print articles. Conducted thorough research and interviews with professionals to aid in idea formulation. Created issue summaries and leveraged social media platforms to promote content and foster communications. • Researched and curated seven new stories for weekly newsletter. • Received monthly publications of full-length articles in both Sleep Review and RT magazines.

Pasadena,Ca

Edited and published engaging legal blogs for 10+ firms monthly. Crafted quality, search-engine optimized, web content. Reviewed content from external writers and provided expert-level suggestions for their improvement. Ensured strict daily and monthly deadlines and demands regarding number of content pieces produced were met. • Composed four-to-six daily content pieces of a wide variety of materials, including press releases, web pages, and in-depth articles, to best maximize the firm’s exposure.

2011* Worked closely with Marc Malkin, the Senior Editor at E! Online and wrote and edited Entertainment News Articles; responsible for transcribing over 50 interviews and conducting field reporting/interviews* Conducted comprehensive research and prepared research packets to facilitate interview preparation* Created entertainment news stories and promoted the blog's entertainment news stories using social media; responsible for preparing expense reports and updating or maintaining master binders of stories

2010* Produced brief descriptions for various wine, culinary, and charity events throughout the United States* Wrote and directly authored three book reviews & one tea review which were published on Gayot.com* Created descriptions for seasonal products at a variety of; * Utilized Dreamweaver to edit text, information, and images & uploaded data to the company's website* Enhanced Search Engine Optimization (SEO) for the site's content by selecting appropriate keywords and writing relevant and effective descriptions which met the needs of potential clients & decreased costs* Updated the Gayot.com restaurant and hotel review section by fact checking information with each individual establishment and/or conducted extensive internet research to retrieve basic information * Amended reviews by selecting up-to-date images for each facility & used Photoshop to improve quality

2010* Assisted in the production office on the television show It's Always Sunny in Philadelphia and worked closely with the assistant to the executive producer to prepare for the television show filming* Assembled and prepared informational packets for meetings & responsible for collating and finalizing the production drafts of scripts for distribution to the various departments prior to and during filming* Prepared "start" packets for the numerous cast & crew members working for and starring in the show* Aided the writer's assistant in proofreading scripts for grammar/continuity & prepared script outlines

2006 to 2009* Managed content and quality assurance & resolved issues with content sites & schedules in production* Facilitated and conducted effective training and orientation programs which increased productivity* Managed assets by performing image design using Photoshop & selecting images for promotional use

2006* Managed the day-to-day operations of the independent production company; answered a high-volume of incoming phone calls on a multi-line system, performed general office maintenance, maintained inventory control, ordered supplies, ran errands, and handled faxing, copying, and scanning tasks* Restructured and organized office files which streamlined operations and increased efficiency* Analyzed scripts in order to provide in-depth coverage, wrote summaries, and evaluated marketability* Created and placed job postings and screened, interviewed, and hired qualified internship candidates

Master Of Arts - Ma, Mass Communication/Media Studies

Relevant Coursework: Seminar in Media Criticism, Mass Communication Law and Ethics, Theory of Mass Communication, Seminar in Media.

Bachelor Of Arts - Ba, Women'S Studies