Cassandra Thomas Email & Phone Number

• Provided public relations and marketing consulting services to small businesses and startups, focusing on brand visibility and media outreach.• Developed and executed PR strategies, content creation, and media relations for various clients, achieving increased media coverage and audience engagement.• Assisted clients with event planning and promotion, including social media management and email marketing campaigns.

Nashville, Tennessee, United States

• Planned and promoted large-scale special events, including the Nashville Whiskey Festival and Food & Wine Festival, across web, print, and social media platforms.• Facilitated customer experiences and exclusive tastings, enhancing event engagement.• Developed and sent weekly promotional emails via MailChimp, driving product awareness and event participation.• Provided expert guidance on event orders, product selections, and food & wine pairings, strengthening customer… Show more • Planned and promoted large-scale special events, including the Nashville Whiskey Festival and Food & Wine Festival, across web, print, and social media platforms.• Facilitated customer experiences and exclusive tastings, enhancing event engagement.• Developed and sent weekly promotional emails via MailChimp, driving product awareness and event participation.• Provided expert guidance on event orders, product selections, and food & wine pairings, strengthening customer relationships.• Cultivated strong connections with brands and high-profile clientele, improving client retention and satisfaction. Show less

Los Angeles, California, United States

• Planned and executed engaging content across social media platforms including Facebook, Instagram, YouTube, TikTok, and Twitter, driving increased brand visibility and audience engagement.• Coordinated with media contacts at major production outlets (Warner Bros., Disney, Netflix, Paramount, Universal) to secure media access for red carpet events, premieres, and press junkets.• Managed the company’s media calendar to streamline event coordination and maximize media coverage… Show more • Planned and executed engaging content across social media platforms including Facebook, Instagram, YouTube, TikTok, and Twitter, driving increased brand visibility and audience engagement.• Coordinated with media contacts at major production outlets (Warner Bros., Disney, Netflix, Paramount, Universal) to secure media access for red carpet events, premieres, and press junkets.• Managed the company’s media calendar to streamline event coordination and maximize media coverage opportunities. Show less

Los Angeles, California, United States

• Crafted press releases, press notes, talent biographies, and curated photo/art selections for media outlets and sponsors.• Partnered with the CEO and executive producers to oversee event production from initial concept through to execution, providing support to ensure seamless organization and success.• Coordinated the red carpet experience for celebrities, sponsors, and awardees at the 23rd Annual Super Bowl Gospel Brunch and Sports Power Brunch 2022.

545 West 45Th St, New York, Ny

• Trained the Customer Service Department in transitioning from wholesale to e-commerce, including online customer service etiquette to maintain a consistent brand voice.• Launched the company’s inaugural "View In Store" service, allowing customers to request products to be viewed at nearby retailers.• Conducted research and developed campaigns to enhance brand visibility through collaborations with celebrity stylists, social media influencers, and magazine partnerships.• Executed… Show more • Trained the Customer Service Department in transitioning from wholesale to e-commerce, including online customer service etiquette to maintain a consistent brand voice.• Launched the company’s inaugural "View In Store" service, allowing customers to request products to be viewed at nearby retailers.• Conducted research and developed campaigns to enhance brand visibility through collaborations with celebrity stylists, social media influencers, and magazine partnerships.• Executed successful B2C/B2B campaigns utilizing email marketing, social media, paid advertising, and partnerships with brands and influencers.• Created and edited original copy for social media, landing pages, internal training documents, product descriptions, and print collateral, with a strong focus on SEO optimization.• Applied knowledge of algorithm changes, trends, and SEO to manage both organic and paid advertising campaigns effectively.• Conducted website audits to enhance accessibility and functionality, ensuring a user-friendly experience.• Managed the content calendar to ensure structured and organized content distribution, aimed at boosting brand awareness and customer retention.• Collaborated with the PR team and style author Hal Rubenstein to forge partnerships with celebrity stylists, magazines, and trunk shows, generating original content.• Implemented Zendesk CRM system to improve e-commerce capabilities, customer relations, and internal communications. Show less

545 West 45Th St 3Rd Fl

• Developed and managed the B2B marketing program, Gabriel GoSocial, to enhance brand visibility through a national network of retailers.• Distributed top-performing social media content to retailers using Constant Contact and EZ Texting applications.• Organized monthly contests for retailers to foster engagement and boost B2B morale.• Coordinated with social media specialists to ensure consistent content across Facebook, Instagram, and Twitter campaigns.• Partnered with the… Show more • Developed and managed the B2B marketing program, Gabriel GoSocial, to enhance brand visibility through a national network of retailers.• Distributed top-performing social media content to retailers using Constant Contact and EZ Texting applications.• Organized monthly contests for retailers to foster engagement and boost B2B morale.• Coordinated with social media specialists to ensure consistent content across Facebook, Instagram, and Twitter campaigns.• Partnered with the Content Coordinator to finalize product promotions, PR posts, and monthly strategic initiatives.• Collaborated with Retail Relations Specialists and the Sales Department to drive retailer participation and engagement.• Oversaw Social Media Customer Service Consultants to ensure Gabriel's voice, tone, and service quality remained consistent across Facebook, Instagram, and Pinterest. Show less

Greater New York City Area

• Developed and optimized copy/content for enhanced readability, SEO performance, and increased website traffic.• Strategized and implemented copy/content distribution across social media, web platforms, and email marketing.• Coordinated with venues, vendors, and talent to negotiate pricing, performances, and package details.• Provided recommendations on event décor, activities, and overall user experience.• Created and presented a comprehensive media kit to potential… Show more • Developed and optimized copy/content for enhanced readability, SEO performance, and increased website traffic.• Strategized and implemented copy/content distribution across social media, web platforms, and email marketing.• Coordinated with venues, vendors, and talent to negotiate pricing, performances, and package details.• Provided recommendations on event décor, activities, and overall user experience.• Created and presented a comprehensive media kit to potential sponsors for brand partnerships.• Authored 2-3 blog posts weekly for the company website, covering topics such as album reviews, new talent introductions, fashion trends, and mental health insights. Show less

444 Madison Ave

• Provide instantaneous customer service via Facebook and Twitter• Point of contact for all social media queries in the Burberry Customer Service department• Partner with Marketing and Public Relations departments to provide highest quality information and track press queries•Report and overcome technical issues on social media platforms and Radian6 program

444 Madison Ave New York, Ny 10022

• Resolved escalated customer service issues via phone, email, live chat and social media platforms.• Worked closely with our international teams to provide a seamless customer experience for E-Commerce.• Thoroughly educated customers on products, policies and services.• Coordinated Burberry.com order logistics between international distribution centers.• Assessed and addressed product feedback to provide to the Customer Service Managers.• Used CRM and inventory systems such… Show more • Resolved escalated customer service issues via phone, email, live chat and social media platforms.• Worked closely with our international teams to provide a seamless customer experience for E-Commerce.• Thoroughly educated customers on products, policies and services.• Coordinated Burberry.com order logistics between international distribution centers.• Assessed and addressed product feedback to provide to the Customer Service Managers.• Used CRM and inventory systems such as SAP and Salesforce to handle order logistics and assess product information. Show less

61-62 East 11Th St New York, Ny 11691

• Proofread projects for quality assurance.• Presented creative social media marketing ideas to our Marketing Director.• Assisted with project management using CampaignTracker and Basecamp.• Planned office events and webinars whilst managing supply orders and company expenses.• Maintained office upkeep and managed daily mail logs.